La Rosa Chicken & Grill franchise
2025 filing · May 8, 2025Fewer locationsShares sales figures
La Rosa Chicken & Grill at a glance
A fast-casual restaurant serving charcoal-grilled and fried chicken, platters, wraps and sides. At the end of 2024 there were 13 La Rosa Chicken & Grill locations in the US, 7 franchised and 6 company-owned.
The business
- Franchisor
- La Rosa Holdings, LLC
- The company that sells the franchises
- Franchising since
- 2010
- 15 years of selling franchises
- Franchisor based in
- Manalapan, New Jersey
- Typical size
- 1,600–2,000 sq ft
What you pay
- Cost to open
- $335K–$730K
- A La Rosa Chicken & Grill restaurant
- Franchise fee
- $35,000
- Or $17,500 for a food truck
- Royalty
- 5% + minimum
- 5% of weekly gross sales, with a minimum of $600 a week
- Brand fund
- Yes
- Up to 2% of gross sales, paid weekly
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 13
- Franchised and company-owned
- Franchised
- 7
- Company-owned
- 6
- Change in 3 years
- −1
- Franchised locations, 2022–2024
- States
- 2
- Most in New Jersey and New York
From La Rosa Holdings, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
La Rosa Chicken & Grill among all franchises with the same figure.
| Figure | La Rosa Chicken & Grill | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $532,650 | Costs more than 67% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 13 | Fewer than 57% of franchises |
| Sales per locationYearly, as the brand reports it | $1,071,503 | Higher than 66% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 2.0× | Higher than 65% of brands that share sales figures |
How much a La Rosa Chicken & Grill franchise costs
Opening a La Rosa Chicken & Grill restaurant costs an estimated $335,300 to $730,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($100,000 to $300,000) and furniture, fixtures and equipment ($125,000 to $220,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Is Made Initial Franchise Fee | $35,000 | ||
| Construction and Leasehold Improvements | $100,000 | $300,000 | |
| Lease Deposits – Three Months | $10,000 | $20,000 | |
| Furniture, Fixtures and Equipment | $125,000 | $220,000 | |
| Signage | $5,000 | $15,000 | |
| Computer, Software and Point of Sale System | $10,000 | $15,000 | |
| Grand Opening Marketing | $5,000 | $15,000 | |
| Initial General Inventory | $5,000 | $10,000 | |
| Initial Product Inventory | $7,500 | $15,000 | |
| Utility Deposits | $800 | $1,000 | |
| Insurance Deposits – Three Months | $3,000 | $4,000 | |
| Travel for Initial Training | $500 | $8,000 | |
| When Due Professional Fees | $5,000 | $10,000 | |
| Licenses and Permits | $2,500 | $10,000 | |
| Printing, Stationery and Office Supplies | $1,000 | $2,000 | |
| Additional Funds – Three Months | $20,000 | $50,000 | |
| Total | $335,300 | $730,000 | |
Source: La Rosa Holdings, LLC, 2025 filing, page 17
La Rosa Chicken & Grill franchise fee
The franchise fee is $35,000, or $17,500 for a food truck. You pay it when you sign the franchise agreement.
Source: La Rosa Holdings, LLC, 2025 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of weekly gross sales, with a minimum of $600 a week. |
|---|---|
| Brand or marketing fund | Up to 2% of gross sales, paid weekly. |
| Online Ordering, Customer Rewards and Gift Cards | Currently $250 per month |
| Additional Employee Initial Training | Our then current training fee, currently $300 per person per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: La Rosa Holdings, LLC, 2025 filing, page 12
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures La Rosa Chicken & Grill publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $1,071,503
- Median sales
- $1,096,181
Yearly figures for 2024, covering franchised restaurants open all of 2024 (7 locations). The average is about 2 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: La Rosa Holdings, LLC, 2025 filing, pages 51–54
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | La Rosa Chicken & Grill | Typical chicken brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | 0% / −13% | +3.7% / +27% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 38% | 2.4% / 12% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical chicken brand is the median of the 34 brands in chicken franchises with three years of counts.
How La Rosa Chicken & Grill compares
Of the 113 chicken franchises on this site, La Rosa Chicken & Grill is the 42nd cheapest to open and the 49th largest by number of locations.
| Figure | La Rosa Chicken & Grill | Typical chicken brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $335K | $407K | $222K |
| Cost to open, high end | $730K | $868K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| Sales per location | $1.07M | $2.01M | $794K |
| US locations | 13 | 10 | 21 |
| Shares earnings figures | Yes | 61 of 113 | 2,147 of 3,352 |
Typical is the median across the 113 brands in chicken franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 8 (0) | 6 | +1 | −1 |
| 2023 | 7 (−1) | 6 | +1 | −2 |
| 2024 | 7 (0) | 6 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: chicken franchise costs and franchise failure rates.
Source: La Rosa Holdings, LLC, 2025 filing, page 55
Where La Rosa Chicken & Grill locations are
At the end of 2024, La Rosa Chicken & Grill had locations in 2 states. The most are in New Jersey and New York.
- New Jersey10
- New York3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 4 | 6 | 10 |
| New York | 3 | 0 | 3 |
Source: La Rosa Holdings, LLC, 2025 filing, page 56
Who owns La Rosa Chicken & Grill?
La Rosa Chicken & Grill franchises are sold by La Rosa Holdings, LLC. Its filing names no parent company.
From La Rosa Holdings, LLC’s 2025 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: La Rosa Holdings, LLC, 2025 filing, litigation on page 10, bankruptcy on page 11
La Rosa Chicken & Grill filings
The figures on this page come from La Rosa Holdings, LLC’s 2025 filing, issued May 8, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | May 8, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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