Magnolia Laine franchise
2022 filing · August 12, 2022Shares sales figures
Magnolia Laine at a glance
A bridal boutique offering a curated range of wedding gowns at every price point. At the end of 2021 there were 1 Magnolia Laine locations in the US, all company-owned.
The business
- Industry
- Retail
- Franchisor
- Magnolia Laine Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- Marietta, Georgia
- Typical size
- 1,700–3,000 sq ft
What you pay
- Cost to open
- $112K–$223K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, currently paid weekly
- Brand fund
- 1%
- 1% of gross sales
- Renewal fee
- Currently, $1,500
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2019–2021
- States
- 1
- Most in Georgia
From Magnolia Laine Franchising, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Magnolia Laine among all franchises with the same figure.
| Figure | Magnolia Laine | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $167,775 | Costs less than 74% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Magnolia Laine franchise costs
Opening one Magnolia Laine costs an estimated $112,350 to $223,200. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial inventory ($40,000 to $60,000) and leasehold improvements ($5,000 to $45,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | ||
| Lease Payments – 3 months | $6,000 | $18,000 | |
| Lease and Utility Security Deposits | $2,000 | $6,000 | |
| Leasehold Improvements | $5,000 | $45,000 | |
| Buildout Consultation | $0 | $1,500 | |
| Signage | $500 | $3,000 | |
| Furniture and Fixtures | $5,000 | $15,000 | |
| Equipment | $2,000 | $5,000 | |
| Office Equipment and Supplies | $1,500 | $2,500 | |
| Business Licenses and Permits | $750 | $2,000 | |
| Professional Fees | $500 | $1,000 | |
| Initial Inventory | $40,000 | $60,000 | |
| Insurance Premium – 3 Months | $600 | $1,200 | |
| Wages, Travel and Living Expenses for You and Your Management Staff During Training | $1,000 | $2,500 | |
| Grand Opening Advertising | $500 | $1,500 | |
| Additional Funds – 3 Months | $12,000 | $24,000 | |
| Total | $112,350 | $223,200 | |
Source: Magnolia Laine Franchising, LLC, 2022 filing, page 20
Magnolia Laine franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Magnolia Laine Franchising, LLC, 2022 filing, page 11
Royalty and ongoing fees
| Royalty | 7% of gross sales, currently paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross sales. |
| Technology Fee | Currently, $150 per month |
| Renewal Fee | Currently, $1,500 |
| Failed Initial Training Fee | Currently, $5,000 |
| Minimum Local Advertising Expenditure and 4) | 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Magnolia Laine Franchising, LLC, 2022 filing, page 12
Other fees as filed, from pages 13–17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Magnolia Laine publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Magnolia Laine Franchising, LLC, 2022 filing, page 53
How Magnolia Laine compares
Of the 302 retail franchises on this site, Magnolia Laine is the 63rd cheapest to open and the 271st largest by number of locations.
| Figure | Magnolia Laine | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $112K | $198K | $222K |
| Cost to open, high end | $223K | $425K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 7% | 5.7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 1 | 38 | 21 |
| Shares earnings figures | Yes | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 0 | 0 | 0 |
| 2020 | 0 (0) | 0 | 0 | 0 |
| 2021 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Magnolia Laine Franchising, LLC, 2022 filing, page 55
Where Magnolia Laine locations are
At the end of 2021, Magnolia Laine had locations in 1 state. The most are in Georgia.
- Georgia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Georgia | 0 | 1 | 1 |
Source: Magnolia Laine Franchising, LLC, 2022 filing, page 56
Who owns Magnolia Laine?
Magnolia Laine franchises are sold by Magnolia Laine Franchising, LLC.
From Magnolia Laine Franchising, LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Magnolia Laine Franchising, LLC, 2022 filing, litigation on page 11, bankruptcy on page 11
Magnolia Laine filings
The figures on this page come from Magnolia Laine Franchising, LLC’s 2022 filing, issued August 12, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | August 12, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
