Modern Market Eatery franchise
2024 filing · January 31, 2024GrowingShares sales figures
Modern Market Eatery at a glance
A fast-casual restaurant serving freshly prepared sandwiches, salads, plated dishes, soups and pizzas. At the end of 2023 there were 26 Modern Market Eatery locations in the US, 3 franchised and 23 company-owned, so most are run by the company itself.
The business
- Franchisor
- Modern Market Franchising, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2020
- 4 years of selling franchises
- Franchisor based in
- Denver, Colorado
- Typical size
- 2,300–2,800 sq ft
What you pay
- Cost to open
- $929K–$1.47M
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid weekly
- Brand fund
- 1%
- 1% of gross sales, paid with the royalty
- Renewal fee
- See terms
- $15,000, per renewal term
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 26
- Franchised and company-owned
- Franchised
- 3
- Company-owned
- 23
- Change in 3 years
- +3
- Franchised locations, 2021–2023
- States
- 3
- Most in Colorado, Texas and Arizona
From Modern Market Franchising, LLC’s 2024 filing; revenue and net income from its audited financial statements, page 184; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Modern Market Eatery among all franchises with the same figure.
| Figure | Modern Market Eatery | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,198,625 | Costs more than 86% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 26 | More than 54% of franchises |
How much a Modern Market Eatery franchise costs
Opening one Modern Market Eatery costs an estimated $928,500 to $1,468,750. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction/leasehold improvements ($520,000 to $700,000) and kitchen equipment ($120,000 to $220,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $40,000 | ||
| Lease Deposit | $5,000 | $30,000 | |
| Licenses and Permits | $3,000 | $5,000 | |
| Architects and Design | $18,000 | $40,000 | |
| Construction/Leasehold Improvements | $520,000 | $700,000 | |
| Graphics and Signage | $20,000 | $40,000 | |
| Kitchen Equipment | $120,000 | $220,000 | |
| Furniture, Fixtures | $75,000 | $150,000 | |
| Computer and Security Equipment | $25,000 | $35,000 | |
| Uniforms | $2,000 | $4,000 | |
| Professional Fees | $2,000 | $5,000 | |
| Opening Inventory | $10,000 | $20,000 | |
| Smallwares | $20,000 | $25,000 | |
| Pre-Opening Labor | $10,000 | $20,000 | |
| Insurance Deposits | $3,500 | $5,500 | |
| Manager In Training | $10,000 | $40,000 | |
| Grand Opening Marketing | $15,000 | $40,000 | |
| Site Selection Assistance Fee | $0 | $500 | |
| Miscellaneous Opening Costs | $0 | $8,750 | |
| Additional Funds - 3 months working capital | $30,000 | $40,000 | |
| Total | $928,500 | $1,468,750 | |
Source: Modern Market Franchising, LLC, 2024 filing, page 18
Modern Market Eatery franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Modern Market Franchising, LLC, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid with the royalty. |
| Renewal Franchise Fee | $15,000, per renewal term |
| Local Advertising Requirement | Currently 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Modern Market Franchising, LLC, 2024 filing, page 12
Other fees as filed, from pages 12–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Modern Market Eatery publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Modern Market Franchising, LLC, 2024 filing, page 54
- Estimate Estimated yearly sales per location
- $1.4M–$2.5M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Modern Market Eatery compares
Of the 813 restaurant franchises on this site, Modern Market Eatery is the 660th cheapest to open and the 296th largest by number of locations.
| Figure | Modern Market Eatery | Typical restaurant brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $929K | $408K | $222K |
| Cost to open, high end | $1.47M | $866K | $477K |
| Franchise fee | $40K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 26 | 14 | 21 |
| Closed or left per year | 0% | 4.9% | – |
| Shares earnings figures | Yes | 474 of 813 | 2,147 of 3,352 |
Typical is the median across the 813 brands in restaurant franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 26 | – | – |
| 2020 | 0 (0) | 25 | – | – |
| 2021 | 0 (0) | 25 | 0 | 0 |
| 2022 | 3 (+3) | 22 | +3 | 0 |
| 2023 | 3 (0) | 23 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2019 to the end of 2023, franchised locations went from 0 to 3 (+3). The earlier years come from the brand's 2022 filing.
Source: Modern Market Franchising, LLC, 2024 filing, page 59
2019–2020: Modern Market Franchising, LLC, 2022 filing, page 56
Where Modern Market Eatery locations are
At the end of 2023, Modern Market Eatery had locations in 3 states. The most are in Colorado, Texas and Arizona.
- Colorado15
- Texas8
- Arizona3
Source: Modern Market Franchising, LLC, 2024 filing, page 60
Who owns Modern Market Eatery?
Modern Market Eatery franchises are sold by Modern Market Franchising, LLC.
From Modern Market Franchising, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Modern Market Franchising, LLC, 2024 filing, litigation on page 11, bankruptcy on page 11
Modern Market Eatery filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Modern Market Franchising, LLC’s 2024 filing, issued January 31, 2024; the earlier ones below are on record with the Minnesota Department of Commerce and the NASAA Electronic Filing Depository and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | January 31, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
| 2022 filing | April 15, 2022 | NASAA depository | Locations, 2019–2020 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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