MOTW Coffee & Pastries franchise
2026 filing · May 22, 2026Growing
MOTW Coffee & Pastries at a glance
A quick-service café serving coffee, espresso, tea and pastries. At the end of 2025 there were 6 MOTW Coffee & Pastries locations in the US, 5 franchised and 1 company-owned.
The business
- Franchisor
- MOTW Coffee & Pastries Franchising, LLC
- The company that sells the franchises
- Typical size
- 1,500–3,000 sq ft
What you pay
- Cost to open
- $341K–$578K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Veterans get $5,000 off a first franchise
- Royalty
- 7.5%
- 7.5% of gross sales, paid weekly, plus up to 2% to the advertising fund (currently 1.5%)
- Brand fund
- 1.5%
- 1.5% of gross sales, paid weekly; it can rise to 2%
- Renewal fee
- See terms
- 25% of the initial franchise fee being charged at the time of renewal
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 6
- Franchised and company-owned
- Franchised
- 5
- Company-owned
- 1
- Change in 2 years
- +5
- Franchised locations, 2023–2025
- States
- 4
- Most in Illinois, Indiana and New York
From MOTW Coffee & Pastries Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
MOTW Coffee & Pastries among all franchises with the same figure.
| Figure | MOTW Coffee & Pastries | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $459,485 | Costs more than 60% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7.5% | Higher than 84% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a MOTW Coffee & Pastries franchise costs
Opening one MOTW Coffee & Pastries costs an estimated $340,790 to $578,180. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: MOTW Coffee & Pastries Franchising, LLC, 2026 filing, page 18
MOTW Coffee & Pastries franchise fee
The franchise fee is $50,000, veterans get $5,000 off a first franchise. You pay it when you sign the franchise agreement.
Source: MOTW Coffee & Pastries Franchising, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 7.5% of gross sales, paid weekly, plus up to 2% to the advertising fund (currently 1.5%). |
|---|---|
| Brand or marketing fund | 1.5% of gross sales, paid weekly; it can rise to 2%. |
| Website and Technology Fee | $1,500 per year |
| Transfer Fee | $10,000 |
| Successor Renewal Fee | 25% of the initial franchise fee being charged at the time of renewal |
| Local Advertising | 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: MOTW Coffee & Pastries Franchising, LLC, 2026 filing, pages 11 and 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures MOTW Coffee & Pastries does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: MOTW Coffee & Pastries Franchising, LLC, 2026 filing, page 45
- Estimate Estimated yearly sales per location
- $460K–$810K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How MOTW Coffee & Pastries compares
Of the 112 bakery franchises on this site, MOTW Coffee & Pastries is the 57th cheapest to open and the 72nd largest by number of locations.
| Figure | MOTW Coffee & Pastries | Typical bakery brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $341K | $341K | $222K |
| Cost to open, high end | $578K | $720K | $477K |
| Franchise fee | $50K | $40K | $40K |
| Royalty | 7.5% | 6% | 6% |
| Brand fund | 1.5% | 2% | 2% |
| US locations | 6 | 16 | 21 |
| Closed or left per year | 0% | 3.9% | – |
| Shares earnings figures | No | 74 of 112 | 2,147 of 3,352 |
Typical is the median across the 112 brands in bakery franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 4 | 0 | 0 |
| 2024 | 2 (+2) | 4 | – | – |
| 2025 | 5 (+3) | 1 | +3 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Licensed cafés (five at the end of 2025) are not included.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs, franchises for veterans and franchise failure rates.
Source: MOTW Coffee & Pastries Franchising, LLC, 2026 filing, page 46
Where MOTW Coffee & Pastries locations are
At the end of 2025, MOTW Coffee & Pastries had locations in 4 states. The most are in Illinois, Indiana and New York.
- Illinois3
- Indiana1
- New York1
- Wisconsin1
Source: MOTW Coffee & Pastries Franchising, LLC, 2026 filing, page 47
Who owns MOTW Coffee & Pastries?
MOTW Coffee & Pastries franchises are sold by MOTW Coffee & Pastries Franchising, LLC.
From MOTW Coffee & Pastries Franchising, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: MOTW Coffee & Pastries Franchising, LLC, 2026 filing, litigation on page 11, bankruptcy on page 11
MOTW Coffee & Pastries filings
The figures on this page come from MOTW Coffee & Pastries Franchising, LLC’s 2026 filing, issued May 22, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | May 22, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other bakery franchises
All bakery franchises
MOTW Coffee & Pastries is also on these lists: coffee franchises, food franchises.