MRCOOL Center franchise
2026 filing · March 4, 2026Growing
MRCOOL Center at a glance
A business selling MRCOOL heating and cooling products and providing HVAC installation and servicing. At the end of 2025 there were 3 MRCOOL Center locations in the US, all franchised.
The business
- Franchisor
- MRCOOL Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- Hickory, Kentucky
- Typical size
- 25,000–100,000 sq ft
What you pay
- Cost to open
- $639K–$1.61M
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- For a base territory of about 2 million households
- Royalty
- 2%
- Up to 4% (currently 2%) of monthly gross sales, subject to a minimum and waived for the first six months, plus up to 4% (currently 1%) to the brand development fund
- Brand fund
- 1%
- 1% of gross sales, paid monthly; it can rise to 4%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 3
- Franchised and company-owned
- Franchised
- 3
- Company-owned
- 0
- Change in 3 years
- +3
- Franchised locations, 2023–2025
- States
- 3
- Most in California, Louisiana and Massachusetts
From MRCOOL Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
MRCOOL Center among all franchises with the same figure.
| Figure | MRCOOL Center | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,126,776 | Costs more than 85% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 2% | Lower than 99% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a MRCOOL Center franchise costs
Opening one MRCOOL Center costs an estimated $639,486 to $1,614,066. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial inventory ($200,000 to $500,000) and construction and leasehold improvements ($158,160 to $306,250). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Construction and Leasehold Improvements | $158,160 | $306,250 | |
| Lease Deposits – Three Months | $28,125 | $112,500 | |
| Furniture, Fixtures and Equipment | $36,842 | $138,493 | |
| Signage | $8,375 | $14,240 | |
| Computer, Software and Business Management System | $46,639 | $203,367 | |
| Grand Opening Marketing | $5,000 | $10,000 | |
| Initial Inventory | $200,000 | $500,000 | |
| Utility Deposits | $1,274 | $1,912 | |
| Insurance Deposits – Three Months | $5,625 | $12,375 | |
| When Due Travel for Initial Training | $740 | $3,600 | |
| Professional Fees | $2,820 | $23,335 | |
| Licenses and Permits | $829 | $21,865 | |
| Warehouse Supplies | $12,356 | $16,135 | |
| Printing, Stationary, and Office Supplies | $976 | $2,145 | |
| Additional Funds – Three Months | $81,725 | $197,849 | |
| Total | $639,486 | $1,614,066 | |
Source: MRCOOL Franchising, LLC, 2026 filing, page 19
MRCOOL Center franchise fee
The franchise fee is $50,000, for a base territory of about 2 million households. You pay it when you sign the franchise agreement.
Source: MRCOOL Franchising, LLC, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | Up to 4% (currently 2%) of monthly gross sales, subject to a minimum and waived for the first six months, plus up to 4% (currently 1%) to the brand development fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid monthly; it can rise to 4%. |
| Technology | Up to $2,000 per month, currently $1,000 per month |
| Local Marketing | Up to 5% of Gross Sales, currently 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: MRCOOL Franchising, LLC, 2026 filing, page 13
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures MRCOOL Center does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: MRCOOL Franchising, LLC, 2026 filing, page 51
How MRCOOL Center compares
Of the 13 HVAC franchises on this site, MRCOOL Center is the most expensive to open and the 9th largest by number of locations.
| Figure | MRCOOL Center | Typical HVAC brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $639K | $140K | $222K |
| Cost to open, high end | $1.61M | $272K | $477K |
| Franchise fee | $50K | $50K | $40K |
| Royalty | 2% | 6% | 6% |
| Brand fund | 1% | 1.5% | 2% |
| US locations | 3 | 43 | 21 |
| Closed or left per year | 0% | 12.2% | – |
| Shares earnings figures | No | 10 of 13 | 2,147 of 3,352 |
Typical is the median across the 13 brands in hvac franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 0 | – | – |
| 2022 | 0 (0) | 0 | – | – |
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 1 (+1) | 0 | +1 | 0 |
| 2025 | 3 (+2) | 0 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 0 to 3 (+3). The earlier years come from the brand's 2024 filing.
Source: MRCOOL Franchising, LLC, 2026 filing, page 52
2021–2022: MRCOOL Franchising, LLC, 2024 filing, page 51
Where MRCOOL Center locations are
At the end of 2025, MRCOOL Center had franchised locations in 3 states. The most are in California, Louisiana and Massachusetts.
- California1
- Louisiana1
- Massachusetts1
| State | Franchised |
|---|---|
| California | 1 |
| Louisiana | 1 |
| Massachusetts | 1 |
Source: MRCOOL Franchising, LLC, 2026 filing, page 53
Who owns MRCOOL Center?
MRCOOL Center franchises are sold by MRCOOL Franchising, LLC. Its filing names no parent company.
From MRCOOL Franchising, LLC’s 2026 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: MRCOOL Franchising, LLC, 2026 filing, litigation on page 11, bankruptcy on page 12
MRCOOL Center filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from MRCOOL Franchising, LLC’s 2026 filing, issued March 4, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository and the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 4, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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