Peri-Peri Guys franchise
2025 filing · February 4, 2025Shares sales figures
Peri-Peri Guys at a glance
A fast-casual restaurant serving halal Afro-Portuguese grilled chicken with peri-peri sauces, burgers, wraps and bowls. At the end of 2024 there were 2 Peri-Peri Guys locations in the US, all company-owned.
The business
- Franchisor
- Peri-Peri Guys HQ LLC
- The company that sells the franchises
- Franchising since
- 2025
- Franchisor based in
- Hicksville, New York
- Typical size
- 1,200–2,500 sq ft
What you pay
- Cost to open
- $340K–$445K
- Fee, build-out and opening working capital
- Franchise fee
- $20,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross revenue, paid monthly
- Brand fund
- None now
- Not charged at present (0%); up to 1% of gross revenue
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 2
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 2
- Change in 3 years
- 0
- Franchised locations, 2022–2024
From Peri-Peri Guys HQ LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Peri-Peri Guys among all franchises with the same figure.
| Figure | Peri-Peri Guys | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $392,500 | Costs more than 54% of franchises |
| Franchise feePaid once, when you sign | $20,000 | Lower than 89% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Peri-Peri Guys franchise costs
Opening one Peri-Peri Guys costs an estimated $340,000 to $445,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($250,000 to $300,000) and premises deposits ($15,000 to $30,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $20,000 | ||
| Your Training Expenses | $2,500 | $4,000 | |
| Premises Deposits | $15,000 | $30,000 | |
| Professional Design | $2,500 | $4,000 | |
| Leasehold Improvements | $250,000 | $300,000 | |
| Signage | $10,000 | $15,000 | |
| Furniture, Fixtures & Equipment | $8,000 | $15,000 | |
| Computer Systems | $1,500 | $2,500 | |
| Initial Inventory – sauces, uniforms, packaging | $4,000 | $7,000 | |
| Initial Inventory | $6,000 | $8,000 | |
| Grand Opening Marketing | $3,000 | $5,000 | |
| Professional Fees | $4,000 | $7,000 | |
| Licenses and Permits | $2,000 | $5,000 | |
| Insurance | $1,500 | $2,500 | |
| Additional Funds –3 months | $10,000 | $20,000 | |
| Total | $340,000 | $445,000 | |
Source: Peri-Peri Guys HQ LLC, 2025 filing, page 13
Peri-Peri Guys franchise fee
The franchise fee is $20,000. You pay it when you sign the franchise agreement.
Source: Peri-Peri Guys HQ LLC, 2025 filing, page 8
Royalty and ongoing fees
| Royalty | 5% of gross revenue, paid monthly. |
|---|---|
| Brand or marketing fund | Not charged at present (0%); up to 1% of gross revenue. |
| Additional Training - Courses | $400 per person per day plus the cost of travel, meals, lodging, etc. |
| Required Minimum Expenditure for Local Marketing and Advertising | 0.5% of Gross Revenue or $200 per month, whichever is greater |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Peri-Peri Guys HQ LLC, 2025 filing, page 8
Other fees as filed, from pages 8–10. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Peri-Peri Guys publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Peri-Peri Guys HQ LLC, 2025 filing, page 32
- Estimate Estimated yearly sales per location
- $700K–$1.3M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Peri-Peri Guys compares
Of the 113 chicken franchises on this site, Peri-Peri Guys is the 45th cheapest to open and the 96th largest by number of locations.
| Figure | Peri-Peri Guys | Typical chicken brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $340K | $407K | $222K |
| Cost to open, high end | $445K | $868K | $477K |
| Franchise fee | $20K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 2 | 10 | 21 |
| Shares earnings figures | Yes | 61 of 113 | 2,147 of 3,352 |
Typical is the median across the 113 brands in chicken franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
| 2024 | 0 (0) | 2 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: chicken franchise costs and franchise failure rates.
Source: Peri-Peri Guys HQ LLC, 2025 filing, page 34
Who owns Peri-Peri Guys?
Peri-Peri Guys franchises are sold by Peri-Peri Guys HQ LLC. Its filing names no parent company.
From Peri-Peri Guys HQ LLC’s 2025 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Peri-Peri Guys HQ LLC, 2025 filing, litigation on page 7, bankruptcy on page 7
Peri-Peri Guys filings
The figures on this page come from Peri-Peri Guys HQ LLC’s 2025 filing, issued February 4, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | February 4, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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