Prime Senior Placement franchise
2026 filing · April 30, 2026
Prime Senior Placement at a glance
A senior placement business helping families find assisted living, memory care and other senior housing that fits their needs. At the end of 2025 there were 10 Prime Senior Placement locations in the US, 9 franchised and 1 company-owned.
The business
- Industry
- Business services
- Franchisor
- SHM Triad, LLC
- The company that sells the franchises
- Franchisor based in
- Birmingham, Alabama
What you pay
- Cost to open
- $75K–$95K
- Fee, build-out and opening working capital
- Franchise fee
- $49,900
- Paid once, when you sign
- Royalty
- 8% + minimum
- The greater of 8% of gross collected revenue or a monthly minimum rising from $500 in months 3–12 to $1,400 after the third year, paid monthly
- Brand fund
- Yes
- $1,000 a month in months 2 to 5 after opening
- Renewal fee
- $7,500
- When the agreement ends and you sign again
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 10
- Franchised and company-owned
- Franchised
- 9
- Company-owned
- 1
- States
- 7
- Most in Louisiana, Alabama and Connecticut
From SHM Triad, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Prime Senior Placement among all franchises with the same figure.
| Figure | Prime Senior Placement | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $84,678 | Costs less than 91% of franchises |
| Franchise feePaid once, when you sign | $49,900 | Higher than 69% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 10 | Fewer than 61% of franchises |
How much a Prime Senior Placement franchise costs
Opening one Prime Senior Placement costs an estimated $74,845 to $94,510. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($49,900) and additional funds 10 (3 months) ($7,200 to $10,200). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,900 | ||
| Business Set-Up Fee | $10,000 | ||
| Initial Training Expenses (1 person while training) | $1,000 | $1,500 | |
| Furniture & Furnishings (for home office) | $0 | $500 | |
| Technology Systems | $0 | $3,000 | |
| Technology Fees 4 (pre-opening) | $495 | ||
| Marketing Fees 5 (pre-opening) | $3,000 | ||
| Utility Deposits | $0 | $300 | |
| Certified Senior Advisor (CSA) Certification Fee | $990 | $1,090 | |
| Dementia Care Certification Fee | $0 | $125 | |
| Business Licenses | $50 | $1,000 | |
| Professional Fees | $300 | $3,000 | |
| Vehicle 8 (title, registration, deposit & 3 lease payments) | $0 | $5,000 | |
| Vehicle “Wraps” (Optional) | $0 | $2,800 | |
| Insurance 9 (12 months’ premium) | $2,000 | $2,600 | |
| Additional Funds 10 (3 months) | $7,200 | $10,200 | |
| Total | $74,845 | $94,510 | |
Source: SHM Triad, LLC, 2026 filing, page 16
Prime Senior Placement franchise fee
The franchise fee is $49,900. You pay it when you sign the franchise agreement.
Source: SHM Triad, LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | The greater of 8% of gross collected revenue or a monthly minimum rising from $500 in months 3–12 to $1,400 after the third year, paid monthly. |
|---|---|
| Brand or marketing fund | $1,000 a month in months 2 to 5 after opening. |
| Transfer Fee | $10,000 (reduced to $2,500 if buyer is an existing franchisee) |
| Renewal Fee | $7,500 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: SHM Triad, LLC, 2026 filing, pages 11 and 12
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Prime Senior Placement does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: SHM Triad, LLC, 2026 filing, page 42
SBA loans to Prime Senior Placement franchisees
Lenders approved one SBA 7(a) loan for a Prime Senior Placement franchisee in 2025, for $150K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Prime Senior Placement compares
Of the 324 business services franchises on this site, Prime Senior Placement is the 154th cheapest to open and the 202nd largest by number of locations.
| Figure | Prime Senior Placement | Typical business services brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $75K | $77K | $222K |
| Cost to open, high end | $95K | $136K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 8% | 7% | 6% |
| US locations | 10 | 32 | 21 |
| Shares earnings figures | No | 187 of 324 | 2,147 of 3,352 |
Typical is the median across the 324 brands in business services franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 1 (+1) | 1 |
| 2024 | 3 (+2) | 1 |
| 2025 | 9 (+6) | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: SHM Triad, LLC, 2026 filing, page 42
Where Prime Senior Placement locations are
At the end of 2025, Prime Senior Placement had locations in 7 states. The most are in Louisiana, Alabama and Connecticut.
- Louisiana3
- Alabama2
- Connecticut1
- Florida1
- Mississippi1
- Missouri1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Louisiana | 3 | 0 | 3 |
| Alabama | 1 | 1 | 2 |
| Connecticut | 1 | 0 | 1 |
| Florida | 1 | 0 | 1 |
| Mississippi | 1 | 0 | 1 |
| Missouri | 1 | 0 | 1 |
| North Carolina | 1 | 0 | 1 |
Source: SHM Triad, LLC, 2026 filing, page 43
Who owns Prime Senior Placement?
Prime Senior Placement franchises are sold by SHM Triad, LLC.
From SHM Triad, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: SHM Triad, LLC, 2026 filing, litigation on page 10, bankruptcy on page 10
Prime Senior Placement filings
The figures on this page come from SHM Triad, LLC’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
