PURALIMA Cantina franchise
2024 filing · May 13, 2024
PURALIMA Cantina at a glance
A fast-casual restaurant serving healthy Latin-themed food made to order behind a counter. At the end of 2023 there were 1 PURALIMA Cantina locations in the US, all company-owned.
The business
- Franchisor
- PURALIMA Franchising LLC
- The company that sells the franchises
- Franchising since
- 2022
- 2 years of selling franchises
- Franchisor based in
- Wayzata, Minnesota
- Typical size
- 2,350–3,000 sq ft
What you pay
- Cost to open
- $950K–$1.52M
- Fee, build-out and opening working capital
- Franchise fee
- $64,500
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, subject to a minimum royalty, paid monthly
- Brand fund
- 2%
- 2% of gross sales, paid monthly; it can rise to 3%
- Renewal fee
- See terms
- 50% of the then- current initial franchise fee
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2021–2023
Support and records
From PURALIMA Franchising LLC’s 2024 filing; revenue and net income from its audited financial statements, page 209; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
PURALIMA Cantina among all franchises with the same figure.
| Figure | PURALIMA Cantina | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,234,333 | Costs more than 87% of franchises |
| Franchise feePaid once, when you sign | $64,500 | Higher than 92% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a PURALIMA Cantina franchise costs
Opening one PURALIMA Cantina costs an estimated $950,328 to $1,518,338. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are premises construction and improvements ($350,000 to $665,000) and purchase and installation of commercial kitchen ($275,000 to $325,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $64,500 | ||
| Site survey | $3,000 | $8,000 | |
| Architectural Plans | $20,000 | $27,000 | |
| Furniture, Fixtures and Supplies | $70,000 | $85,000 | |
| Travel and living expenses while training | $2,500 | $7,500 | |
| Signage (interior and exterior) | $13,000 | $30,000 | |
| Purchase and installation of commercial kitchen | $275,000 | $325,000 | |
| Premises construction and improvements | $350,000 | $665,000 | |
| Real estate and utility security deposits and 3 months’ rent | $11,000 | $60,000 | |
| Licenses and permits | $10,000 | $30,000 | |
| Computer System (including installation of POS and inventory technology systems) | $26,800 | $32,300 | |
| Insurance | $1,000 | $10,000 | |
| Grand Opening Marketing Spend | $25,000 | ||
| Miscellaneous opening costs | $5,000 | $10,000 | |
| Opening inventory | $7,500 | $13,000 | |
| Pre-opening payroll expenses | $16,028 | $51,038 | |
| Additional funds for three months of operations (excluding labor costs) | $50,000 | $75,000 | |
| Total | $950,328 | $1,518,338 | |
Source: PURALIMA Franchising LLC, 2024 filing, page 22
PURALIMA Cantina franchise fee
The franchise fee is $64,500. You pay it when you sign the franchise agreement.
Source: PURALIMA Franchising LLC, 2024 filing, page 14
Royalty and ongoing fees
| Royalty | 7% of gross sales, subject to a minimum royalty, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid monthly; it can rise to 3%. |
| Franchisor Technology Fee | Currently, $850 per month |
| Renewal Fee | 50% of the then- current initial franchise fee |
| Additional Initial Training | $500 per day/per person |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: PURALIMA Franchising LLC, 2024 filing, page 15
Other fees as filed, from pages 16–18. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures PURALIMA Cantina does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: PURALIMA Franchising LLC, 2024 filing, page 58
- Estimate Estimated yearly sales per location
- $1.1M–$2M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How PURALIMA Cantina compares
Of the 55 Mexican food franchises on this site, PURALIMA Cantina is the 47th cheapest to open and the 51st largest by number of locations.
| Figure | PURALIMA Cantina | Typical Mexican food brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $950K | $457K | $222K |
| Cost to open, high end | $1.52M | $946K | $477K |
| Franchise fee | $65K | $35K | $40K |
| Royalty | 7% | 5% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 1 | 15 | 21 |
| Shares earnings figures | No | 38 of 55 | 2,147 of 3,352 |
Typical is the median across the 55 brands in mexican food franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 0 | 0 | 0 |
| 2022 | 0 (0) | 0 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: PURALIMA Franchising LLC, 2024 filing, page 59
Who owns PURALIMA Cantina?
PURALIMA Cantina franchises are sold by PURALIMA Franchising LLC.
From PURALIMA Franchising LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: PURALIMA Franchising LLC, 2024 filing, litigation on page 14, bankruptcy on page 14
PURALIMA Cantina filings
The figures on this page come from PURALIMA Franchising LLC’s 2024 filing, issued May 13, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 13, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other Mexican food franchises
All Mexican food franchises
PURALIMA Cantina is also on these lists: restaurant franchises, food franchises.