Pure Barre franchise
Pure Barre runs barre fitness studios offering low-impact, ballet-inspired group classes on membership plans. Instructors are trained in the brand's own program, and it is part of Xponential Fitness. At the end of 2025 there were 617 Pure Barre locations in the US, all franchised.
- Cost to open
- $455K–$736K
- Franchise fee
- $60,000
- Royalty
- 7%
- Locations, 2025
- 617+6 in 3 yrs
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Company snapshot
- Franchisor based in
- Irvine, California
- Agreement length
- 10 years
- Territory
- No exclusive territory
- Financing
- None offered
From PB Franchising SPV, LLC’s 2026 filing.
How much a Pure Barre franchise costs
Opening one Pure Barre studio costs an estimated $455,299 to $736,465. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: PB Franchising SPV, LLC, 2026 filing, page 30
Pure Barre franchise fee
The franchise fee is $60,000, for a single studio ($50,000 for a second, $45,000 for qualifying veterans). You pay it when you sign the franchise agreement.
Source: PB Franchising SPV, LLC, 2026 filing, page 22
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | Currently 2% of gross sales to the brand development fund. |
Source: PB Franchising SPV, LLC, 2026 filing, page 24
Sales and earnings
Shares figures Pure Barre publishes sales or earnings figures for its locations: it reports 2025 gross revenue for franchised studios. The full tables, with notes on which locations are counted, are in its filing.
Source: PB Franchising SPV, LLC, 2026 filing, page 72
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 615 (+4) | 0 | 41 |
| 2024 | 617 (+2) | 0 | 23 |
| 2025 | 617 (0) | 0 | 14 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: PB Franchising SPV, LLC, 2026 filing, page 80
How Pure Barre compares
Of the 14 fitness franchises on this site, Pure Barre is the 8th cheapest to open and the 7th largest by number of locations.
| Measure | Pure Barre | Typical fitness |
|---|---|---|
| Cost to open, low end | $455K | $434K |
| Royalty | 7% | 7% |
| Closed or left per year | 4.2% | 3.7% |
| Change in franchised locations, 3 yrs | +1% | −0.5% |
| Shares earnings figures | Yes | 12 of 14 |
Typical is the median across the 14 brands in fitness franchises.
Other fitness franchises
Pure Barre franchise questions
Does Pure Barre help with financing?
No. Pure Barre does not offer financing or guarantee loans or leases, so buyers arrange their own, usually a bank or SBA loan.
Do Pure Barre franchisees get a protected territory?
No. Pure Barre grants the right to run one location but no exclusive area, so another Pure Barre can open nearby.
How long is a Pure Barre franchise agreement?
The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
Is Pure Barre growing or shrinking?
Over the last 3 years 84 franchised locations opened and 78 closed or left, a net change of +1%. About 4.2% of locations closed or left each year. That is in line with the 3.7% typical for fitness franchises.
How does Pure Barre compare with other fitness franchises?
Of the 14 fitness franchises here, Pure Barre is the 8th cheapest to open (low end $455K against a $434K median) and the 7th largest by number of locations. Its 7% royalty is in line with the 7% median.
Does Pure Barre say how much franchisees make?
Yes: it reports 2025 gross revenue for franchised studios. Your results can differ; the filing explains which locations are counted.
Where is Pure Barre based?
PB Franchising SPV, LLC is based in Irvine, California.