The Daily Pilates franchise
2026 filing · March 25, 2026GrowingShares sales figures
The Daily Pilates at a glance
A Pilates studio offering reformer classes and related wellness services. At the end of 2025 there were 8 The Daily Pilates locations in the US, 7 franchised and 1 company-owned.
The business
- Franchisor
- The Daily Pilates LLC
- The company that sells the franchises
- Franchising since
- 2021
- 5 years of selling franchises
- Franchisor based in
- Atlanta, Georgia
- Typical size
- 1,400–2,600 sq ft
What you pay
- Cost to open
- $463K–$859K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- $40,000 for a second franchise and $30,000 for each after that
- Royalty
- 7%
- 7% of gross revenue, paid monthly
- Brand fund
- 2%
- 2% of gross revenue, paid monthly
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 8
- Franchised and company-owned
- Franchised
- 7
- Company-owned
- 1
- Change in 3 years
- +7
- Franchised locations, 2023–2025
- States
- 3
- Most in Georgia, New Jersey and North Carolina
From The Daily Pilates LLC’s 2026 filing; revenue and net income from its audited financial statements, page 176; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
The Daily Pilates among all franchises with the same figure.
| Figure | The Daily Pilates | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $661,027 | Costs more than 74% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 8 | Fewer than 65% of franchises |
How much a The Daily Pilates franchise costs
Opening one The Daily Pilates costs an estimated $463,057 to $858,996. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($200,000 to $400,000) and furniture, fixtures, fitness & other equipment ($118,000 to $219,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Site Review Fee | $0 | $1,000 | |
| Schematic Test Fit & Permit Drawings | $10,000 | $21,000 | |
| Studio Opening Extension Fee | $0 | $7,500 | |
| Initial Training Program – Travel & Living Expenses | $0 | $3,000 | |
| Authorized Instructor Training Program | $0 | $3,625 | |
| Authorized Instructor Training Program – Travel & Living Expenses | $0 | $1,500 | |
| Music Licensing Fee | $399 | ||
| Furniture, Fixtures, Fitness & Other Equipment | $118,000 | $219,000 | |
| Rent & Security Deposit | $20,000 | $48,000 | |
| Leasehold Improvements | $200,000 | $400,000 | |
| Professional Fees & Permits | $7,000 | $17,000 | |
| Computer System | $1,500 | $3,000 | |
| Third-Party Software | $6,332 | $8,552 | |
| Technology Fees | $1,808 | $2,270 | |
| Initial Inventory | $3,018 | $5,150 | |
| Initial Studio Supplies | $2,000 | $3,000 | |
| Grand Opening Advertising | $6,000 | $12,000 | |
| Insurance Premiums | $2,000 | $4,000 | |
| Signage | $6,000 | $10,000 | |
| Deposits | $1,000 | $3,000 | |
| Additional Funds – 3 Months | $28,000 | $36,000 | |
| Total | $463,057 | $858,996 | |
Source: The Daily Pilates LLC, 2026 filing, page 20
The Daily Pilates franchise fee
The franchise fee is $50,000, $40,000 for a second franchise and $30,000 for each after that. You pay it when you sign the franchise agreement.
Source: The Daily Pilates LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 7% of gross revenue, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of gross revenue, paid monthly. |
| Technology Fee | $154 |
| Transfer Fee | Franchise Agreement: $25,000 |
| Renewal Fee | $10,000 |
| Additional Assistance or Training Fee | $200 per hour (up to $1,000 per day) plus reimbursement of expenses |
| Local Advertising | The greater of (a) $1,500 or (b) 2% of the prior month’s Gross Revenue |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Daily Pilates LLC, 2026 filing, pages 13 and 14
Other fees as filed, from pages 14–17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures The Daily Pilates publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: The Daily Pilates LLC, 2026 filing, page 58
SBA loans to The Daily Pilates franchisees
Lenders approved 4 SBA 7(a) loans for The Daily Pilates franchisees from 2025 to 2026, $1.32M in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How The Daily Pilates compares
Of the 23 Pilates and barre franchises on this site, The Daily Pilates is the 17th cheapest to open and the 11th largest by number of locations.
| Figure | The Daily Pilates | Typical Pilates and barre brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $463K | $413K | $222K |
| Cost to open, high end | $859K | $736K | $477K |
| Franchise fee | $50K | $55K | $40K |
| Royalty | 7% | 7% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 8 | 8 | 21 |
| Closed or left per year | 0% | 0% | – |
| Shares earnings figures | Yes | 19 of 23 | 2,147 of 3,352 |
Typical is the median across the 23 brands in pilates and barre franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 1 (+1) | 1 | +1 | 0 |
| 2024 | 3 (+2) | 1 | +2 | 0 |
| 2025 | 7 (+4) | 1 | +4 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
The Daily Pilates passes four of the five tests on our list of the best franchises to own; it had fewer than 100 US locations three years ago.
More in the guides: fitness franchise costs and franchise failure rates.
Source: The Daily Pilates LLC, 2026 filing, page 61
Where The Daily Pilates locations are
At the end of 2025, The Daily Pilates had locations in 3 states. The most are in Georgia, New Jersey and North Carolina.
- Georgia4
- New Jersey2
- North Carolina2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Georgia | 3 | 1 | 4 |
| New Jersey | 2 | 0 | 2 |
| North Carolina | 2 | 0 | 2 |
Source: The Daily Pilates LLC, 2026 filing, page 62
Who owns The Daily Pilates?
The Daily Pilates franchises are sold by The Daily Pilates LLC.
From The Daily Pilates LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 10–11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Daily Pilates LLC, 2026 filing, litigation on pages 10–11, bankruptcy on page 11
The Daily Pilates filings
The figures on this page come from The Daily Pilates LLC’s 2026 filing, issued March 25, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 25, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other Pilates and barre franchises
All Pilates and barre franchises
The Daily Pilates is also on these lists: fitness franchises.