Xponential Fitness’ brands here are gym, fitness and pilates and barre franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Xponential Fitness
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Club PilatesPilates and barre | $413K–$1.03M | $65,000 | 8% | 1,179 | +418 (+55%) |
| Pure BarrePilates and barre | $455K–$736K | $60,000 | 7% | 617 | −4 (−1%) |
| StretchLabFitness | $281K–$815K | $60,000 | 8% | 486 | +202 (+71%) |
| YogaSixGym | $544K–$1.03M | $60,000 | 7% of gross sales | 191 | +31 (+19%) |
| CycleBarFitness | $384K–$907K | $49,000 | 7% | 113 | −146 (−56%) |
| Rumble BoxingGym | $396K–$856K | $49,000 | 7% | 71 | +36 (+103%) |
| BFTGym | $691K–$1.15M | $60,000 | 7% of gross sales | 44 | +42 |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 2,701 US locations, 100% of them run by franchisees. Across the brands, the total grew by 579 locations (+27%), from 2023 to 2025.
Grew the most
- Rumble Boxing+103%
- StretchLab+71%
- Club Pilates+55%
- YogaSix+19%
Shrank the most
- CycleBar−56%
- Pure Barre−1%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $49K to $65K across these brands, with a typical $60K. Where the royalty is a single share of sales, it runs from 7% to 8%, typically 7%. The marketing fund is 2% of sales wherever it is a percentage.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 6 publish yearly sales per location, from $394K at Pure Barre to $988K at Club Pilates. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Club Pilates | $988K a year | 2% of sales | Owner needn't take part |
| Pure Barre | $394K a year | 2% of sales | Owner needn't take part |
| StretchLab | $511K a year | – | A trained manager can run it |
| YogaSix | $532K a year | – | Owner needn't take part |
| CycleBar | $423K a year | – | Owner needn't take part |
| Rumble Boxing | Other figures | – | Owner needn't take part |
| BFT | $399K a year | – | A trained manager can run it |
Questions
Who owns Xponential Fitness?
Xponential Fitness is a public company based in Irvine, California. Its shares trade on the New York Stock Exchange as XPOF. Source: Xponential Fitness