Rhea Lana's franchise
2025 filing · April 29, 2025Shares sales figures
Rhea Lana's at a glance
A business running seasonal pop-up consignment sales of children's clothing, toys and gear. At the end of 2024 there were 117 Rhea Lana's locations in the US, 115 franchised and 2 company-owned.
The business
- Franchisor
- Rhea Lana's Franchise Systems, Inc
- The company that sells the franchises
- Typical size
- 4,000–6,000 sq ft
What you pay
- Cost to open
- $42K–$69K
- Fee, build-out and opening working capital
- Franchise fee
- $19,500
- Paid once, when you sign
- Royalty
- 3%–1%
- A tiered share of each sale event's gross sales (3% of the first $100,000, 2% to $200,000, 1% to $300,000, 1.5% to $400,000 and 2% above that), with a $1,000 minimum per event
- Brand fund
- None now
- No brand fund
- Agreement length
- 5 years
Where it is
- US locations, 2024
- 117
- Franchised and company-owned
- Franchised
- 115
- Company-owned
- 2
From Rhea Lana's Franchise Systems, Inc’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Rhea Lana's among all franchises with the same figure.
| Figure | Rhea Lana's | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $55,163 | Costs less than 96% of franchises |
| Franchise feePaid once, when you sign | $19,500 | Lower than 92% of franchises |
| RoyaltyShare of sales paid to the franchisor | 3% | Lower than 98% of brands with a set rate |
| US locationsFranchised and company-owned | 117 | More than 79% of franchises |
How much a Rhea Lana's franchise costs
Opening one Rhea Lana's costs an estimated $41,675 to $68,650. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $50K.
The biggest costs are TO BE MADE initial franchise fee ($19,500) and racks and tables ($5,000 to $15,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| TO BE MADE Initial Franchise Fee | $19,500 | ||
| Permits & Licenses | $0 | $500 | |
| Real Estate | $5,000 | $10,000 | |
| Utility Costs & Deposits | $0 | $750 | |
| Prepaid Insurance Premiums | $250 | $750 | |
| Racks and Tables | $5,000 | $15,000 | |
| Signage | $1,000 | $1,500 | |
| Supplies | $2,500 | $5,000 | |
| Pre-Opening Training | $1,000 | $2,000 | |
| Advertising | $3,000 | $4,500 | |
| Technology Fee | $75 | $900 | |
| Computer/Software Equipment | $500 | $1,500 | |
| Miscellaneous Opening Expenses | $2,500 | $4,000 | |
| Additional Funds-3 months | $1,000 | $2,000 | |
| Application Fee | $50 | ||
| Email Marketing Fee | $350 | $700 | |
| Total | $41,675 | $68,650 | |
Source: Rhea Lana's Franchise Systems, Inc, 2025 filing, page 15
Rhea Lana's franchise fee
The franchise fee is $19,500. You pay it when you sign the franchise agreement.
Source: Rhea Lana's Franchise Systems, Inc, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | A tiered share of each sale event's gross sales (3% of the first $100,000, 2% to $200,000, 1% to $300,000, 1.5% to $400,000 and 2% above that), with a $1,000 minimum per event. |
|---|---|
| Brand or marketing fund | No brand fund |
| Transfer | 40% of the then current initial franchise fee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Rhea Lana's Franchise Systems, Inc, 2025 filing, pages 11 and 21
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Rhea Lana's publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Rhea Lana's Franchise Systems, Inc, 2025 filing, page 33
How Rhea Lana's compares
Of the 16 resale franchises on this site, Rhea Lana's is the cheapest to open and the 8th largest by number of locations.
| Figure | Rhea Lana's | Typical resale brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $42K | $300K | $222K |
| Cost to open, high end | $69K | $436K | $477K |
| Franchise fee | $20K | $25K | $40K |
| Royalty | 3% | 5% | 6% |
| US locations | 117 | 115 | 21 |
| Change in franchised locations, 0 yrs | +12.7% | +6.9% | – |
| Shares earnings figures | Yes | 15 of 16 | 2,147 of 3,352 |
Typical is the median across the 16 brands in resale franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2022 | 101 (−1) | 2 |
| 2023 | 112 (+11) | 2 |
| 2024 | 115 (+3) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Rhea Lana's Franchise Systems, Inc, 2025 filing, page 35
Who owns Rhea Lana's?
Rhea Lana's franchises are sold by Rhea Lana's Franchise Systems, Inc.
From Rhea Lana's Franchise Systems, Inc’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Rhea Lana's Franchise Systems, Inc, 2025 filing, litigation on page 10, bankruptcy on page 10
Rhea Lana's filings
The figures on this page come from Rhea Lana's Franchise Systems, Inc’s 2025 filing, issued April 29, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 29, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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