Season 2 franchise
2025 filing · May 21, 2025GrowingShares sales figures
Season 2 at a glance
A consignment store selling authentic pre-owned designer and luxury handbags and accessories. At the end of 2024 there were 9 Season 2 locations in the US, 8 franchised and 1 company-owned.
The business
- Franchisor
- Season 2 Franchising LLC
- The company that sells the franchises
- Franchising since
- 2022
- 3 years of selling franchises
- Franchisor based in
- West Palm Beach, Florida
What you pay
- Cost to open
- $189K–$276K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 6%
- The greater of 6% of gross sales or $150 a week, paid weekly, plus up to 2% or $25 a week to the marketing fund
- Brand fund
- Yes
- Up to 2% of gross sales or $25 a week, whichever is more, paid weekly
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 7 years
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 9
- Franchised and company-owned
- Franchised
- 8
- Company-owned
- 1
- Change in 3 years
- +8
- Franchised locations, 2022–2024
- States
- 5
- Most in Florida, New Jersey and Nevada
From Season 2 Franchising LLC’s 2025 filing; revenue and net loss from its audited financial statements, page 153; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Season 2 among all franchises with the same figure.
| Figure | Season 2 | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $232,309 | Costs less than 65% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 9 | Fewer than 63% of franchises |
How much a Season 2 franchise costs
Opening one Season 2 costs an estimated $188,559 to $276,059. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial franchise fee ($50,000) and initial inventory ($25,000 to $50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $50,000 | ||
| Leasehold improvements | $2,000 | $5,000 | |
| Furniture, fixtures and equipment | $8,000 | $15,000 | |
| IT and security infrastructure hardware and software | $1,000 | $3,000 | |
| Authentication hardware | $499 | ||
| Signage | $0 | $1,000 | |
| Initial inventory | $25,000 | $50,000 | |
| Supplies, small wares, and other items | $1,500 | $3,000 | |
| Initial supply fee (dust bags) | $1,060 | ||
| Architectural | $0 | $2,500 | |
| Travel, lodging, meals, and other initial training expenses | $2,000 | $5,000 | |
| Travel, lodging, meals, and other operating location training expenses | $2,000 | $5,000 | |
| Site lease deposit, letter of credit fee & prepaid rent | $5,000 | $10,000 | |
| Technology platform set-up | $15,000 | ||
| Grand Opening Marketing/Ad Spend | $40,000 | ||
| Insurance | $2,000 | $9,000 | |
| Inventory security devices | $1,000 | $1,500 | |
| Other professional fees | $2,000 | $7,000 | |
| Permits and licensing | $500 | $2,500 | |
| Additional funds (3 mos.) | $30,000 | $50,000 | |
| Total | $188,559 | $276,059 | |
Source: Season 2 Franchising LLC, 2025 filing, page 15
Season 2 franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Season 2 Franchising LLC, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | The greater of 6% of gross sales or $150 a week, paid weekly, plus up to 2% or $25 a week to the marketing fund. |
|---|---|
| Brand or marketing fund | Up to 2% of gross sales or $25 a week, whichever is more, paid weekly. |
| Technology support fees | Currently $1,000 per month 5, 6 |
| Transfer fee | 50% of the then- current Franchise Fee |
| Renewal fee | $10,000 |
| Initial training fee | $1,000 per person 5, 8 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Season 2 Franchising LLC, 2025 filing, page 10
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Season 2 publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Season 2 Franchising LLC, 2025 filing, page 42
How Season 2 compares
Of the 16 resale franchises on this site, Season 2 is the 6th cheapest to open and the 15th largest by number of locations.
| Figure | Season 2 | Typical resale brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $189K | $300K | $222K |
| Cost to open, high end | $276K | $436K | $477K |
| Franchise fee | $50K | $25K | $40K |
| Royalty | 6% | 5% | 6% |
| US locations | 9 | 115 | 21 |
| Closed or left per year | 0% | 4.6% | – |
| Shares earnings figures | Yes | 15 of 16 | 2,147 of 3,352 |
Typical is the median across the 16 brands in resale franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 2 | +1 | −1 |
| 2023 | 4 (+4) | 1 | +5 | −1 |
| 2024 | 8 (+4) | 1 | +4 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Season 2 Franchising LLC, 2025 filing, page 43
Where Season 2 locations are
At the end of 2024, Season 2 had locations in 5 states. The most are in Florida, New Jersey and Nevada.
- Florida4
- New Jersey2
- Nevada1
- North Carolina1
- Texas1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Florida | 3 | 1 | 4 |
| New Jersey | 2 | 0 | 2 |
| Nevada | 1 | 0 | 1 |
| North Carolina | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
Source: Season 2 Franchising LLC, 2025 filing, page 44
Who owns Season 2?
Season 2 franchises are sold by Season 2 Franchising LLC. Its filing names no parent company.
From Season 2 Franchising LLC’s 2025 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Season 2 Franchising LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
Season 2 filings
The figures on this page come from Season 2 Franchising LLC’s 2025 filing, issued May 21, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | May 21, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other resale franchises
All resale franchises
Season 2 is also on these lists: retail franchises.