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Clothes Mentor franchise

2025 filing · April 17, 2025Fewer locationsShares sales figures

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Clothes Mentor at a glance

A resale store buying and selling gently used women's clothing, shoes and accessories. At the end of 2024 there were 113 Clothes Mentor locations in the US, all franchised.

The business

Industry
Resale
Also listed in retail
Franchisor
Clothes Mentor, LLC
The company that sells the franchises
Who runs it
Manager
A trained manager can run it day to day
Current franchisor selling since
2006
19 years of selling franchises
Franchisor based in
Plymouth, Minnesota
Typical size
2,000–3,000 sq ft

What you pay

Cost to open
$305K–$429K
Fee, build-out and opening working capital
Franchise fee
$25,000
$20,000 for each additional store an existing owner opens.
Royalty
4%
4% of net sales, paid weekly
Brand fund
Yes
$2,000 a year; it can rise to $3,000
Renewal fee
$10,000
When the agreement ends and you sign again
Agreement length
10 years
Territory
Protected
Protected territory
Franchisor financing
None offered
SBA Franchise Directory
Listed
SBA-backed loans are possible

Where it is

US locations, 2024
113
Franchised and company-owned
Franchised
113
Company-owned
0
Change in 3 years
−12
Franchised locations, 2022–2024
States
30
Most in Ohio, Texas and Florida

Support and records

Shares sales figures
Yes
$780K average per location
Initial training
2 programs
Training session 1: 18 hours in class; Training session 2: 31 hours in class and 53 on the job
SBA loans approved
57
2010–2026
Lawsuits disclosed
Yes
Bankruptcy disclosed
None
Franchisor revenue, 2024
$3.8M
The company, not one location
Franchisor net income
$1.28M
Latest filing
Apr 17, 2025
2025 filing

From Clothes Mentor, LLC’s 2025 filing; revenue and net income from its audited financial statements, page 56; SBA status from the SBA Franchise Directory, October 28, 2026.

Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.

Where it ranks

Clothes Mentor among all franchises with the same figure.

FigureClothes MentorAmong all franchises
Cost to open, midpointHalfway between the low and high estimate$366,750Costs more than 51% of franchises
Franchise feePaid once, when you sign$25,000Lower than 82% of franchises
RoyaltyShare of sales paid to the franchisor4%Lower than 93% of brands with a set rate
US locationsFranchised and company-owned113More than 78% of franchises
Sales per locationYearly, as the brand reports it$780,058Lower than 51% of brands that share sales figures
Sales against cost to openYearly sales over the cost midpoint2.1×Higher than 66% of brands that share sales figures

How much a Clothes Mentor franchise costs

Opening one Clothes Mentor costs an estimated $305,000 to $428,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.

The biggest costs are fixtures and supplies see note ($70,000 to $90,000) and inventory see note ($60,000 to $80,000). Here is every line of the estimate as filed:

What it pays forRangeLowHigh
Be Made Initial Franchise Fee See Note$25,000
Leasehold Improvements See Note$25,000$60,000
Signs See Note$5,000$9,000
Fixtures and Supplies See Note$70,000$90,000
Proprietary Software and POS System See Note$22,000
Inventory See Note$60,000$80,000
Deposits, Business Licenses and Permits See Note$7,000$15,000
Legal and Accounting$0$4,000
Security See Note$7,000$10,000
Travel Expenses to Attend Training See Note$4,000$8,500
Pre-Opening Labor Expenses$10,000$15,000
Be Made Grand Opening Advertising$16,000$20,000
Miscellaneous Pre-opening Expenses See Note$14,000$20,000
Rent – 3 Months$20,000$25,000
Additional Funds – 3 Months See Note$20,000$25,000
Total$305,000$428,500

Source: Clothes Mentor, LLC, 2025 filing, page 16

Clothes Mentor franchise fee

The franchise fee is $25,000, $20,000 for each additional store an existing owner opens.. You pay it when you sign the franchise agreement.

Source: Clothes Mentor, LLC, 2025 filing, page 12

Royalty and ongoing fees

Royalty4% of net sales, paid weekly.
Brand or marketing fund$2,000 a year; it can rise to $3,000.
Technology Access FeeCurrently $1,000 per year
Renewal Fee$10,000
Transferee Training FeeCurrently $500 per transfer

The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.

Source: Clothes Mentor, LLC, 2025 filing, pages 12 and 13

Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.

Sales and earnings

Shares figures Clothes Mentor publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.

Average net sales
$780,058
Median net sales
$729,053

Yearly figures for 2024, covering franchised stores open all of 2024 (106 locations). The average is about 2.1 times the midpoint of the cost to open.

Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.

Source: Clothes Mentor, LLC, 2025 filing, pages 36–37

SBA loans to Clothes Mentor franchisees

Lenders approved 57 SBA-backed loans for Clothes Mentor franchisees from 2010 to 2026, $11.4M in all: 56 7(a) loans and 1 504 loan. Of the 42 that have ended, 39 were paid in full and 3 were charged off (7.1%). The other 15 haven’t ended yet.

A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.

Source: SBA 7(a) and 504 loan data, as of September 30, 2026

Growth and closures

Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.

MeasureClothes MentorTypical resale brandTypical franchise
GrowthNet change in franchised locations−5.8% / −9.6%−1.4% / −3.4%+1.2% / +10%
ClosuresTerminated, not renewed or stopped operating6.7% / 13%6.8% / 26%3.9% / 16%
Bought backLocations the franchisor took back0% / 0%0% / 0%0% / 0%

Typical resale brand is the median of the 5 brands in resale franchises with three years of counts.

How Clothes Mentor compares

Of the 16 resale franchises on this site, Clothes Mentor is the 10th cheapest to open and the 9th largest by number of locations.

FigureClothes MentorTypical resale brandTypical franchise
Cost to open, low end$305K$300K$222K
Cost to open, high end$429K$436K$477K
Franchise fee$25K$25K$40K
Royalty4%5%6%
Sales per location$780K$889K$794K
US locations11311521
Shares earnings figuresYes15 of 162,147 of 3,352

Typical is the median across the 16 brands in resale franchises; typical franchise, across every brand here.

Locations opened and closed

4 opened
16 closed or left
Franchised locations, last 3 years
2021
125 (−5)
2022
0 opened3 closed or left
122 (−3)
2023
3 opened5 closed or left
120 (−2)
2024
1 opened8 closed or left
113 (−7)
YearFranchisedCompany-ownedOpenedClosed
2021125 (−5)0––
2022122 (−3)00−3
2023120 (−2)0+3−5
2024113 (−7)0+1−8

Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.

See which brands grew most in the fastest-growing franchises rankings.

More in the guides: franchise failure rates.

Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 130 to 113 (−17, −13%). The earlier years come from the brand's 2024 filing.

Source: Clothes Mentor, LLC, 2025 filing, page 44

2021: Clothes Mentor, LLC, 2024 filing, page 44

Source filing (2025, PDF)

Where Clothes Mentor locations are

At the end of 2024, Clothes Mentor had franchised locations in 30 states. The most are in Ohio, Texas and Florida.

  • Ohio18
  • Texas14
  • Florida8
  • Minnesota8
  • Illinois7
  • North Carolina7
All 30 states
Colorado3
Georgia3
Michigan3
Missouri3
Tennessee3
New York2
North Dakota2
Oklahoma2
Virginia2
Arizona1
Arkansas1
California1
Connecticut1
Kansas1
Louisiana1
Maryland1
Nebraska1
Nevada1
South Dakota1
Wisconsin1

Source: Clothes Mentor, LLC, 2025 filing, page 45

Who owns Clothes Mentor?

Clothes Mentor franchises are sold by Clothes Mentor, LLC.

From Clothes Mentor, LLC’s 2025 filing.

Clothes Mentor filings

A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Clothes Mentor, LLC’s 2025 filing, issued April 17, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.

Clothes Mentor filings, newest first
FilingIssuedRegistryOn this page
2025 filingApril 17, 2025MinnesotaCosts, fees and locations, 2022–2024
2024 filing–MinnesotaLocations, 2021

Each link opens the filing as a PDF. See the newest filings across all brands.

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