Row House franchise
2024 filing · August 12, 2024Fewer locations
Row House at a glance
A fitness studio offering rowing-based group exercise classes. At the end of 2023 there were 66 Row House locations in the US, 65 franchised and 1 company-owned.
The business
- Franchisor
- Row House Franchising LLC
- The company that sells the franchises
- Franchisor based in
- Charlottesville, Virginia
- Typical size
- 1,800–2,200 sq ft
What you pay
- Cost to open
- $366K–$587K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 6%
- The greater of 6% of gross sales or $250 a week, paid weekly, plus currently 2% to the marketing fund
- Brand fund
- Yes
- 2% of gross sales, with collection planned from 2025
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 66
- Franchised and company-owned
- Franchised
- 65
- Company-owned
- 1
- Change in 3 years
- −5
- Franchised locations, 2021–2023
- States
- 21
- Most in California, Florida and Texas
From Row House Franchising LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Row House among all franchises with the same figure.
| Figure | Row House | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $476,330 | Costs more than 62% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 66 | More than 69% of franchises |
How much a Row House franchise costs
Opening one Row House costs an estimated $365,855 to $586,805. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are net leasehold improvements ($156,250 to $310,000) and initial franchise fee ($50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Initial Training Program Fees | $0 | ||
| Travel & Living Expenses While Training | $0 | $3,000 | |
| Real Estate/Lease and Professional Fees | $23,625 | $48,825 | |
| Net Leasehold Improvements | $156,250 | $310,000 | |
| Signage | $27,500 | ||
| Insurance | $1,200 | $2,500 | |
| Payments in Connection with Fitness Equipment & Initial FF&E Package | $4,000 | $11,700 | |
| Pre-Sales and Soft Opening Retail Inventory Kit | $12,000 | ||
| Computer System Components(s) and Software Setup | $6,500 | ||
| Audio and Visual (A/V) and Computer System Package | $47,000 | ||
| Initial Grand Opening Marketing & Advertising Spend | $20,000 | ||
| Initial Instructor Training Program | $5,000 | ||
| Technology and Music Fees | $2,780 | ||
| Additional Funds – 3 months | $10,000 | $40,000 | |
| Total | $365,855 | $586,805 | |
Source: Row House Franchising LLC, 2024 filing, page 24
Row House franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Row House Franchising LLC, 2024 filing, page 16
Royalty and ongoing fees
| Royalty | The greater of 6% of gross sales or $250 a week, paid weekly, plus currently 2% to the marketing fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, with collection planned from 2025. |
| Technology Fee | Currently, $250 per month |
| Transfer Fee | $10,000 |
| Training Fee | Currently, $500 per day per trainer. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Row House Franchising LLC, 2024 filing, page 18
Other fees as filed, from pages 19–20. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Row House does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Row House Franchising LLC, 2024 filing, page 59
SBA loans to Row House franchisees
Lenders approved 48 SBA 7(a) loans for Row House franchisees from 2018 to 2026, $16.3M in all. Of the 35 that have ended, 30 were paid in full and 5 were charged off (14.3%). The other 13 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Row House | Typical gym brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −20% / −7.1% | +3.2% / +36% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 33% / 40% | 5.3% / 26% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 9.9% / 37% | 0% / 0% | 0% / 0% |
Typical gym brand is the median of the 37 brands in gym franchises with three years of counts.
How Row House compares
Of the 92 gym franchises on this site, Row House is the 53rd cheapest to open and the 21st largest by number of locations.
| Figure | Row House | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $366K | $342K | $222K |
| Cost to open, high end | $587K | $653K | $477K |
| Franchise fee | $50K | $50K | $40K |
| Royalty | 6% | 6.5% | 6% |
| US locations | 66 | 17 | 21 |
| Shares earnings figures | No | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 81 (+11) | 10 | +19 | −8 |
| 2022 | 81 (0) | 14 | +11 | −11 |
| 2023 | 65 (−16) | 1 | +19 | −35 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Row House Franchising LLC, 2024 filing, page 60
Where Row House locations are
At the end of 2023, Row House had locations in 22 states and territories. The most are in California, Florida and Texas.
- California13
- Florida6
- Texas6
- Virginia5
- Colorado4
- Connecticut3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 13 | 0 | 13 |
| Florida | 6 | 0 | 6 |
| Texas | 6 | 0 | 6 |
| Virginia | 5 | 0 | 5 |
| Colorado | 4 | 0 | 4 |
| Connecticut | 3 | 0 | 3 |
| Missouri | 3 | 0 | 3 |
| New Jersey | 3 | 0 | 3 |
| New York | 2 | 1 | 3 |
| North Carolina | 3 | 0 | 3 |
All 22 states
| Washington | 3 |
|---|---|
| District of Columbia | 2 |
| Georgia | 2 |
| Tennessee | 2 |
| Arizona | 1 |
| Maryland | 1 |
| Massachusetts | 1 |
| Michigan | 1 |
| Nebraska | 1 |
| Ohio | 1 |
| Oklahoma | 1 |
| Pennsylvania | 1 |
Source: Row House Franchising LLC, 2024 filing, page 61
Who owns Row House?
Row House franchises are sold by Row House Franchising LLC. It is a subsidiary of Extraordinary Brands, LLC.
From Row House Franchising LLC’s 2024 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 14–16. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Row House Franchising LLC, 2024 filing, litigation on pages 14–16, bankruptcy on page 16
Row House filings
The figures on this page come from Row House Franchising LLC’s 2024 filing, issued August 12, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | August 12, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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