Rust Wrangler franchise
2024 filing · March 27, 2024
Rust Wrangler at a glance
An automotive shop applying Rust Wrangler's own undercoating products. At the end of 2023 there were 1 Rust Wrangler locations in the US, all company-owned.
The business
- Industry
- Auto repair
- Franchisor
- Rust Wrangler, LLC
- The company that sells the franchises
- Franchising since
- 2024
- Franchisor based in
- Somerset, Pennsylvania
What you pay
- Cost to open
- $87K–$234K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid monthly, plus 2% to the marketing fund
- Brand fund
- 2%
- 2% of gross sales, paid monthly
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2021–2023
From Rust Wrangler, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Rust Wrangler among all franchises with the same figure.
| Figure | Rust Wrangler | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $160,509 | Costs less than 75% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Rust Wrangler franchise costs
Opening one Rust Wrangler costs an estimated $87,350 to $233,667. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
Source: Rust Wrangler, LLC, 2024 filing, page 16
Rust Wrangler franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Rust Wrangler, LLC, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly, plus 2% to the marketing fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid monthly. |
| Software subscription | Currently, $100- $150 per month |
| Transfer fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Replacement/Additional Training fee | Currently, $350 per day |
| Local Marketing/Required Spending | 4% of your gross sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Rust Wrangler, LLC, 2024 filing, page 11
Other fees as filed, from pages 11–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Rust Wrangler does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Rust Wrangler, LLC, 2024 filing, page 37
How Rust Wrangler compares
Of the 53 auto repair franchises on this site, Rust Wrangler is the 10th cheapest to open and the 49th largest by number of locations.
| Figure | Rust Wrangler | Typical auto repair brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $87K | $224K | $222K |
| Cost to open, high end | $234K | $534K | $477K |
| Franchise fee | $40K | $40K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 1.5% | 2% |
| US locations | 1 | 92 | 21 |
| Shares earnings figures | No | 33 of 53 | 2,147 of 3,352 |
Typical is the median across the 53 brands in auto repair franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: auto repair franchise costs and franchise failure rates.
Source: Rust Wrangler, LLC, 2024 filing, page 38
Who owns Rust Wrangler?
Rust Wrangler franchises are sold by Rust Wrangler, LLC. Its filing names no parent company.
From Rust Wrangler, LLC’s 2024 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Rust Wrangler, LLC, 2024 filing, litigation on page 10, bankruptcy on page 10
Rust Wrangler filings
The figures on this page come from Rust Wrangler, LLC’s 2024 filing, issued March 27, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 27, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
