Snooze Mattress Co. franchise
2025 filing · May 2, 2025Shares sales figures
Snooze Mattress Co. at a glance
A mattress store selling mattresses, bases and sleep accessories.
The business
- Industry
- Retail
- Franchisor
- Snooze International, LLC
- The company that sells the franchises
- Typical size
- 1,500–4,000 sq ft
What you pay
- Cost to open
- $302K–$860K
- Fee, build-out and opening working capital
- Franchise fee
- $49,900
- For a store in a protected area.
- Royalty
- 5% + minimum
- 5% of monthly gross revenues or a flat monthly fee, whichever is greater
- Brand fund
- 2%
- 2% of gross revenue a month
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- Franchised, 2024
- 45
- As printed in the filing
Support and records
From Snooze International, LLC’s 2025 filing; revenue and net loss from its audited financial statements, page 229; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Snooze Mattress Co. among all franchises with the same figure.
| Figure | Snooze Mattress Co. | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $580,900 | Costs more than 69% of franchises |
| Franchise feePaid once, when you sign | $49,900 | Higher than 69% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
How much a Snooze Mattress Co. franchise costs
Opening one Snooze Mattress Co. costs an estimated $302,200 to $859,600. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Snooze International, LLC, 2025 filing, page 24
Snooze Mattress Co. franchise fee
The franchise fee is $49,900, For a store in a protected area.. You pay it when you sign the franchise agreement.
Source: Snooze International, LLC, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | 5% of monthly gross revenues or a flat monthly fee, whichever is greater. |
|---|---|
| Brand or marketing fund | 2% of gross revenue a month. |
| Digital Marketing Fee | $300 |
| Additional Training | $250 per person per day or costs of third-party charges. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Snooze International, LLC, 2025 filing, page 11
Other fees as filed, from pages 13–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Snooze Mattress Co. publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Snooze International, LLC, 2025 filing, page 64
SBA loans to Snooze Mattress Co. franchisees
Lenders approved 9 SBA 7(a) loans for Snooze Mattress Co. franchisees from 2022 to 2025, $2.86M in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Snooze Mattress Co. compares
Of the 302 retail franchises on this site, Snooze Mattress Co. is the 209th cheapest to open.
| Figure | Snooze Mattress Co. | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $302K | $198K | $222K |
| Cost to open, high end | $860K | $425K | $477K |
| Franchise fee | $50K | $35K | $40K |
| Royalty | 5% | 5.7% | 6% |
| Brand fund | 2% | 2% | 2% |
| Shares earnings figures | Yes | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 0 (0) | 1 |
| 2022 | 8 (+7) | 1 |
| 2023 | 24 (+17) | 2 |
| 2024 | 45 (+21) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2023 counts come to 8, but the filing shows 7. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 0 to 45 (+45). The earlier years come from the brand's 2024 filing.
Source: Snooze International, LLC, 2025 filing, pages 66–67
2021: Snooze International, LLC, 2024 filing, page 61
Who owns Snooze Mattress Co.?
Snooze Mattress Co. franchises are sold by Snooze International, LLC. Its filing names no parent company.
From Snooze International, LLC’s 2025 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Snooze International, LLC, 2025 filing, litigation on page 10, bankruptcy on page 10
Snooze Mattress Co. filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Snooze International, LLC’s 2025 filing, issued May 2, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | May 2, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
