Sweet & Sassy franchise
2024 filing · April 5, 2024GrowingShares sales figures
Sweet & Sassy at a glance
A kids' spa and party place offering themed birthday celebrations, mini makeovers and a boutique. At the end of 2023 there were 16 Sweet & Sassy locations in the US, 15 franchised and 1 company-owned.
The business
- Franchisor
- Sweet & Sassy Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2005
- 19 years of selling franchises
- Franchisor based in
- Colleyville, Texas
- Typical size
- 600–800 sq ft
What you pay
- Cost to open
- $444K–$564K
- A standard Sweet & Sassy store
- Franchise fee
- $49,500
- With an $18,000 discount for U.S. veterans
- Royalty
- 6%
- 6% of gross sales, paid twice a month
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 16
- Franchised and company-owned
- Franchised
- 15
- Company-owned
- 1
- Change in 1 years
- +2
- Franchised locations, 2021–2023
From Sweet & Sassy Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Sweet & Sassy among all franchises with the same figure.
| Figure | Sweet & Sassy | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $504,000 | Costs more than 64% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 16 | Fewer than 54% of franchises |
| Sales per locationYearly, as the brand reports it | $551,563 | Lower than 67% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.1× | Lower than 72% of brands that share sales figures |
How much a Sweet & Sassy franchise costs
Opening a standard Sweet & Sassy store costs an estimated $444,000 to $564,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate and improvements ($282,000 to $360,000) and initial franchise fee ($49,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | ||
| Real Estate and Improvements | $282,000 | $360,000 | |
| Design and Architecture | $18,000 | $20,000 | |
| Rent (three months) and Security Deposit | $18,000 | $22,000 | |
| Operating Supplies | $16,000 | $22,000 | |
| Electronics and POS System | $5,000 | $8,000 | |
| Initial Inventory | $12,000 | $25,000 | |
| Grand Opening Expense | $4,000 | $6,000 | |
| Insurance | $1,500 | $2,500 | |
| Vehicle | $0 | $10,000 | |
| Initial Training Costs | $3,000 | $4,000 | |
| Additional Funds (three months) | $35,000 | ||
| Total | $444,000 | $564,000 | |
Source: Sweet & Sassy Franchising, LLC, 2024 filing, page 13
Sweet & Sassy franchise fee
The franchise fee is $49,500, with an $18,000 discount for U.S. veterans. You pay it when you sign the franchise agreement.
Source: Sweet & Sassy Franchising, LLC, 2024 filing, page 8
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid twice a month. |
|---|---|
| Transfer Fee | 50% of the then current initial franchise fee per Store |
| Minimum Local Advertising Expenditure | Currently $2,500 per month plus 1% of Gross Sales per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Sweet & Sassy Franchising, LLC, 2024 filing, page 8
Other fees as filed, from page 10. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Sweet & Sassy publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $551,563
- Median sales
- $492,451
Yearly figures for 2023, covering franchised stores open all of 2023 (10 locations). The average is about 1.1 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Sweet & Sassy Franchising, LLC, 2024 filing, pages 36–37
SBA loans to Sweet & Sassy franchisees
Lenders approved 21 SBA 7(a) loans for Sweet & Sassy franchisees from 2008 to 2023, $6.36M in all. Of the 10 that have ended, 6 were paid in full and 4 were charged off. The other 11 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Sweet & Sassy compares
Of the 168 entertainment franchises on this site, Sweet & Sassy is the 106th cheapest to open and the 53rd largest by number of locations.
| Figure | Sweet & Sassy | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $444K | $286K | $222K |
| Cost to open, high end | $564K | $598K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Sales per location | $552K | $756K | $794K |
| US locations | 16 | 8 | 21 |
| Closed or left per year | 0% | 4.5% | – |
| Change in franchised locations, 1 yrs | +15.4% | +32.5% | – |
| Shares earnings figures | Yes | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 13 (0) | 1 | 0 | 0 |
| 2022 | 11 (−2) | 1 | – | – |
| 2023 | 15 (+4) | 1 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchises for veterans and franchise failure rates.
Source: Sweet & Sassy Franchising, LLC, 2024 filing, page 39
Who owns Sweet & Sassy?
Sweet & Sassy franchises are sold by Sweet & Sassy Franchising, LLC. Its filing names no parent company.
From Sweet & Sassy Franchising, LLC’s 2024 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 8. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Sweet & Sassy Franchising, LLC, 2024 filing, litigation on page 8, bankruptcy on page 8
Sweet & Sassy filings
The figures on this page come from Sweet & Sassy Franchising, LLC’s 2024 filing, issued April 5, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 5, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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