Swig franchise
2025 filing · May 7, 2025GrowingShares sales figures
Swig at a glance
A drive-thru drink shop serving dirty sodas, specialty drinks and cookies. At the end of 2024 there were 89 Swig locations in the US, 16 franchised and 73 company-owned, so most are run by the company itself.
The business
- Franchisor
- Swig Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2022
- 3 years of selling franchises
- Franchisor based in
- Sandy, Utah
What you pay
- Cost to open
- $608K–$1.72M
- Fee, build-out and opening working capital
- Franchise fee
- $39,500
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales
- Brand fund
- 3%
- 3% of gross sales, paid with the royalty
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 89
- Franchised and company-owned
- Franchised
- 16
- Company-owned
- 73
- Change in 2 years
- +16
- Franchised locations, 2022–2024
- States
- 14
- Most in Utah, Texas and Arizona
Support and records
From Swig Franchising, LLC’s 2025 filing; revenue and net income from its audited financial statements, page 150; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Swig among all franchises with the same figure.
| Figure | Swig | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,163,200 | Costs more than 86% of franchises |
| Franchise feePaid once, when you sign | $39,500 | Lower than 57% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 89 | More than 74% of franchises |
How much a Swig franchise costs
Opening one Swig costs an estimated $608,400 to $1,718,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate improvements ($335,000 to $1,200,000) and equipment, furniture, fixtures, décor, and supplies ($100,000 to $210,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $39,500 | ||
| Initial training | $3,000 | $10,000 | |
| Fees for additional trainees (Optional) | $0 | $5,000 | |
| Real estate improvements | $335,000 | $1,200,000 | |
| Site development fee (Optional) | $0 | $35,000 | |
| Rent (3 months of rent, plus a security deposit) | $6,400 | $33,000 | |
| Equipment, furniture, fixtures, décor, and supplies | $100,000 | $210,000 | |
| Uniforms and Tumblers | $4,000 | $7,000 | |
| POS system, computer hardware, and software | $12,000 | $18,500 | |
| Signs | $25,000 | $35,000 | |
| Miscellaneous opening costs | $5,000 | $25,000 | |
| Opening inventory | $8,500 | $15,000 | |
| Grand opening assistance fee | $10,000 | ||
| Grand opening marketing | $30,000 | $35,000 | |
| Additional funds | $30,000 | $40,000 | |
| Total | $608,400 | $1,718,000 | |
Source: Swig Franchising, LLC, 2025 filing, page 16
Swig franchise fee
The franchise fee is $39,500. You pay it when you sign the franchise agreement.
Source: Swig Franchising, LLC, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | 7% of gross sales. |
|---|---|
| Brand or marketing fund | 3% of gross sales, paid with the royalty. |
| Technology Fee | Currently, $400 per month |
| Franchise Agreement Transfer Fee | $20,000 |
| New Operating Principal or New Manager Training¹,6 | $2,500 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Swig Franchising, LLC, 2025 filing, pages 11 and 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Swig publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $1,216,950
- Median sales
- $1,161,632
Yearly figures for 2024, covering company-owned and franchised stores (2024). The average is about 1 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Swig Franchising, LLC, 2025 filing, pages 55–56
SBA loans to Swig franchisees
Lenders approved 4 SBA 7(a) loans for Swig franchisees from 2024 to 2026, $3.23M in all. One has been paid in full; none was charged off. The other 3 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Swig compares
Of the 117 coffee franchises on this site, Swig is the 91st cheapest to open and the 17th largest by number of locations.
| Figure | Swig | Typical coffee brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $608K | $350K | $222K |
| Cost to open, high end | $1.72M | $741K | $477K |
| Franchise fee | $40K | $35K | $40K |
| Royalty | 7% | 6% | 6% |
| Brand fund | 3% | 1.5% | 2% |
| US locations | 89 | 8 | 21 |
| Shares earnings figures | Yes | 69 of 117 | 2,147 of 3,352 |
Typical is the median across the 117 brands in coffee franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 37 | – | – |
| 2022 | 0 (0) | 45 | 0 | 0 |
| 2023 | 2 (+2) | 57 | +2 | 0 |
| 2024 | 16 (+14) | 73 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 0 to 16 (+16). The earlier years come from the brand's 2023 filing.
Source: Swig Franchising, LLC, 2025 filing, page 58
2021: Swig Franchising, LLC, 2023 filing, page 64
Where Swig locations are
At the end of 2024, Swig had locations in 14 states. The most are in Utah, Texas and Arizona.
- Utah43
- Texas26
- Arizona5
- Idaho4
- Oklahoma3
- Indiana2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Utah | 0 | 43 | 43 |
| Texas | 3 | 23 | 26 |
| Arizona | 0 | 5 | 5 |
| Idaho | 4 | 0 | 4 |
| Oklahoma | 0 | 3 | 3 |
| Indiana | 2 | 0 | 2 |
| Missouri | 2 | 0 | 2 |
| Arkansas | 1 | 0 | 1 |
| Florida | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
Source: Swig Franchising, LLC, 2025 filing, page 59
Who owns Swig?
Swig franchises are sold by Swig Franchising, LLC.
From Swig Franchising, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Swig Franchising, LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
Swig filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Swig Franchising, LLC’s 2025 filing, issued May 7, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | May 7, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2023 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other coffee franchises
All coffee franchises
Swig is also on these lists: food franchises.