The Cocky Rooster franchise
2026 filing · April 10, 2026GrowingShares sales figures
The Cocky Rooster at a glance
A chicken restaurant serving wings, tenders, chicken sandwiches and fries for takeout or with courtesy seating. At the end of 2025 there were 3 The Cocky Rooster locations in the US, 1 franchised and 2 company-owned, so most are run by the company itself.
The business
- Franchisor
- Plan C Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2023
- 3 years of selling franchises
- Franchisor based in
- Midlothian, Virginia
What you pay
- Cost to open
- $569K–$839K
- Fee, build-out and opening working capital
- Franchise fee
- $49,500
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid every two weeks, plus 2% to the national brand fund
- Brand fund
- 2%
- 2% of gross sales, paid every two weeks
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 3
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 2
- Change in 3 years
- +1
- Franchised locations, 2023–2025
- States
- 2
- Most in Virginia and South Carolina
From Plan C Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
The Cocky Rooster among all franchises with the same figure.
| Figure | The Cocky Rooster | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $703,600 | Costs more than 76% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a The Cocky Rooster franchise costs
Opening one The Cocky Rooster costs an estimated $568,650 to $838,550. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($260,000 to $340,000) and equipment ($165,500 to $207,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | ||
| Initial Training Fee | $15,000 | ||
| Leasehold Improvements | $260,000 | $340,000 | |
| Lease Security Deposit and First 3 Month’s Rent | $8,000 | $36,000 | |
| Equipment | $165,500 | $207,500 | |
| Furnishings and Fixtures | $3,000 | $17,500 | |
| Signage, artwork and menus | $21,000 | $85,000 | |
| Initial Inventory | $1,000 | $3,500 | |
| POS and Computer Equipment | $4,000 | $6,000 | |
| Utilities Deposits | $1,100 | $2,750 | |
| Business licenses, permits, etc. | $1,000 | $3,000 | |
| Insurance deposits and premiums | $1,150 | $2,800 | |
| Grand Opening Marketing | $6,400 | $12,500 | |
| Training Travel Expenses | $1,000 | $4,000 | |
| Professional Fees | $1,000 | $3,500 | |
| Additional Funds | $30,000 | $50,000 | |
| Total | $568,650 | $838,550 | |
Source: Plan C Franchising, LLC, 2026 filing, page 15
The Cocky Rooster franchise fee
The franchise fee is $49,500. You pay it when you sign the franchise agreement.
Source: Plan C Franchising, LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid every two weeks, plus 2% to the national brand fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid every two weeks. |
| Initial Training Fee | $15,000 |
| Local Advertising | Minimum of 3% of Gross Sales, measured quarterly |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Plan C Franchising, LLC, 2026 filing, page 10
Other fees as filed, from pages 10–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures The Cocky Rooster publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Plan C Franchising, LLC, 2026 filing, page 46
- Estimate Estimated yearly sales per location
- $1M–$1.8M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to The Cocky Rooster franchisees
Lenders approved one SBA 7(a) loan for a The Cocky Rooster franchisee in 2025, for $605K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How The Cocky Rooster compares
Of the 113 chicken franchises on this site, The Cocky Rooster is the 74th cheapest to open and the 85th largest by number of locations.
| Figure | The Cocky Rooster | Typical chicken brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $569K | $407K | $222K |
| Cost to open, high end | $839K | $868K | $477K |
| Franchise fee | $50K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 3 | 10 | 21 |
| Shares earnings figures | Yes | 61 of 113 | 2,147 of 3,352 |
Typical is the median across the 113 brands in chicken franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 2 | 0 | 0 |
| 2024 | 0 (0) | 2 | 0 | 0 |
| 2025 | 1 (+1) | 2 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
The Cocky Rooster passes four of the five tests on our list of the best franchises to own; it had fewer than 100 US locations three years ago.
More in the guides: chicken franchise costs and franchise failure rates.
Source: Plan C Franchising, LLC, 2026 filing, page 54
Where The Cocky Rooster locations are
At the end of 2025, The Cocky Rooster had locations in 2 states. The most are in Virginia and South Carolina.
- Virginia2
- South Carolina1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Virginia | 0 | 2 | 2 |
| South Carolina | 1 | 0 | 1 |
Source: Plan C Franchising, LLC, 2026 filing, page 54
Who owns The Cocky Rooster?
The Cocky Rooster franchises are sold by Plan C Franchising, LLC. It is a subsidiary of Plan B Partners, LLC.
From Plan C Franchising, LLC’s 2026 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Plan C Franchising, LLC, 2026 filing, litigation on page 8, bankruptcy on page 8
The Cocky Rooster filings
The figures on this page come from Plan C Franchising, LLC’s 2026 filing, issued April 10, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 10, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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