The Point franchise
2025 filing · February 19, 2025GrowingShares sales figures
The Point at a glance
A full-service casual restaurant serving burgers, sandwiches, beer-battered fish, vegan and gluten-free dishes, cocktails and wine. At the end of 2024 there were 3 The Point locations in the US, 1 franchised and 2 company-owned, so most are run by the company itself.
The business
- Franchisor
- Point Franchising, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $355K–$1.26M
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 3%–5%
- 5% of gross sales up to $600,000 a year, 4% from $600,000 to $999,999 and 3% from $1 million, paid weekly, plus 1% to the marketing fund
- Brand fund
- 1%
- 1% of gross sales
- Agreement length
- 10 years
Where it is
- US locations, 2024
- 3
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 2
- Change in 3 years
- +1
- Franchised locations, 2022–2024
- States
- 2
- Most in Oregon and Texas
From Point Franchising, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
The Point among all franchises with the same figure.
| Figure | The Point | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $809,500 | Costs more than 79% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a The Point franchise costs
Opening one The Point costs an estimated $355,000 to $1,264,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Point Franchising, LLC, 2025 filing, page 15
The Point franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Point Franchising, LLC, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of gross sales up to $600,000 a year, 4% from $600,000 to $999,999 and 3% from $1 million, paid weekly, plus 1% to the marketing fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales. |
| Software subscriptions | Currently, $1,200 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Point Franchising, LLC, 2025 filing, page 10
Other fees as filed, from page 10. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures The Point publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $1,646,962
Yearly figures for 2024, covering affiliate-owned restaurants in 2024. The average is about 2 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Point Franchising, LLC, 2025 filing, pages 37–38
How The Point compares
Of the 63 burger franchises on this site, The Point is the 19th cheapest to open and the 54th largest by number of locations.
| Figure | The Point | Typical burger brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $355K | $556K | $222K |
| Cost to open, high end | $1.26M | $1.52M | $477K |
| Franchise fee | $40K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 3 | 25 | 21 |
| Shares earnings figures | Yes | 44 of 63 | 2,147 of 3,352 |
Typical is the median across the 63 brands in burger franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 2 | 0 | 0 |
| 2023 | 0 (0) | 3 | 0 | 0 |
| 2024 | 1 (+1) | 2 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: burger franchise costs and franchise failure rates.
Source: Point Franchising, LLC, 2025 filing, page 39
Where The Point locations are
At the end of 2024, The Point had locations in 2 states. The most are in Oregon and Texas.
- Oregon2
- Texas1
Source: Point Franchising, LLC, 2025 filing, page 40
Who owns The Point?
The Point franchises are sold by Point Franchising, LLC.
From Point Franchising, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Point Franchising, LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
The Point filings
The figures on this page come from Point Franchising, LLC’s 2025 filing, issued February 19, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | February 19, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other burger franchises
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The Point is also on these lists: restaurant franchises, food franchises.