Good Stuff Eatery franchise
2022 filing · May 4, 2022Growing
Good Stuff Eatery at a glance
A burger restaurant serving burgers, fries and hand-spun shakes. At the end of 2021 there were 6 Good Stuff Eatery locations in the US, 5 franchised and 1 company-owned.
The business
- Franchisor
- Good Stuff Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- Arlington, Virginia
- Typical size
- 2,000–3,000 sq ft
What you pay
- Cost to open
- $633K–$962K
- A single restaurant (franchisees sign up for at least five)
- Franchise fee
- $50,000
- Each restaurant, under a five-restaurant multi-unit agreement
- Royalty
- 5.5%
- 5.5% of gross sales, paid weekly, plus 1.5% to the advertising fund once it is set up
- Brand fund
- Yes
- 1.5% of gross sales once the fund is set up, paid with the royalty
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
Where it is
- US locations, 2021
- 6
- Franchised and company-owned
- Franchised
- 5
- Company-owned
- 1
- Change in 3 years
- +1
- Franchised locations, 2019–2021
- States
- 3
- Most in District of Columbia, Florida and Illinois
Support and records
From Good Stuff Franchising, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Good Stuff Eatery among all franchises with the same figure.
| Figure | Good Stuff Eatery | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $797,500 | Costs more than 79% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5.5% | Lower than 66% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Good Stuff Eatery franchise costs
Opening a single restaurant (franchisees sign up for at least five) costs an estimated $633,000 to $962,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($325,000 to $500,000) and equipment, furniture and fixtures ($125,000 to $160,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | $50,000 | |
| Rent – 3 Months | $36,000 | $48,000 | |
| Security Deposits | $15,000 | $30,000 | |
| Leasehold Improvements | $325,000 | $500,000 | |
| Equipment, Furniture and Fixtures | $125,000 | $160,000 | |
| POS Computer System | $15,000 | $25,000 | |
| Insurance – 3 Months | $1,500 | $4,500 | |
| Permits and Licenses | $3,000 | $10,000 | |
| Initial Inventory | $15,000 | $20,000 | |
| Signage | $3,000 | $10,000 | |
| Grand Opening Advertising | $10,000 | $20,000 | |
| Blueprints | $10,000 | $25,000 | |
| Travel Expenses for Training | $5,000 | $8,000 | |
| Pre-Opening Expenses | $6,000 | $8,000 | |
| Professional Fees | $5,000 | $10,000 | |
| Additional Funds – 3 Months | $15,000 | $30,000 | |
| Digital Graphics Package | $3,500 | ||
| Total | $633,000 | $962,000 | |
Source: Good Stuff Franchising, LLC, 2022 filing, page 17
Good Stuff Eatery franchise fee
The franchise fee is $50,000, each restaurant, under a five-restaurant multi-unit agreement. You pay it when you sign the franchise agreement.
Source: Good Stuff Franchising, LLC, 2022 filing, page 11
Royalty and ongoing fees
| Royalty | 5.5% of gross sales, paid weekly, plus 1.5% to the advertising fund once it is set up. |
|---|---|
| Brand or marketing fund | 1.5% of gross sales once the fund is set up, paid with the royalty. |
| Point of Sale System Maintenance | $6,000 |
| Transfer Fee – Franchise Agreement | $50,000 (individual Restaurant) |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Good Stuff Franchising, LLC, 2022 filing, page 12
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Good Stuff Eatery does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Good Stuff Franchising, LLC, 2022 filing, page 46
- Estimate Estimated yearly sales per location
- $800K–$1.4M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Good Stuff Eatery | Typical burger brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | 0% / +25% | 0% / −2.4% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 3.7% / 6.3% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical burger brand is the median of the 29 brands in burger franchises with three years of counts.
How Good Stuff Eatery compares
Of the 63 burger franchises on this site, Good Stuff Eatery is the 34th cheapest to open and the 47th largest by number of locations.
| Figure | Good Stuff Eatery | Typical burger brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $633K | $556K | $222K |
| Cost to open, high end | $962K | $1.52M | $477K |
| Franchise fee | $50K | $35K | $40K |
| Royalty | 5.5% | 5% | 6% |
| US locations | 6 | 25 | 21 |
| Shares earnings figures | No | 44 of 63 | 2,147 of 3,352 |
Typical is the median across the 63 brands in burger franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 5 (+1) | 1 | +1 | 0 |
| 2020 | 5 (0) | 1 | 0 | 0 |
| 2021 | 5 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: burger franchise costs and franchise failure rates.
Source: Good Stuff Franchising, LLC, 2022 filing, page 46
Where Good Stuff Eatery locations are
At the end of 2021, Good Stuff Eatery had locations in 4 states and territories. The most are in District of Columbia, Florida and Illinois.
- District of Columbia3
- Florida1
- Illinois1
- Virginia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| District of Columbia | 2 | 1 | 3 |
| Florida | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Virginia | 1 | 0 | 1 |
Source: Good Stuff Franchising, LLC, 2022 filing, page 47
Who owns Good Stuff Eatery?
Good Stuff Eatery franchises are sold by Good Stuff Franchising, LLC. Its filing names no parent company.
From Good Stuff Franchising, LLC’s 2022 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Good Stuff Franchising, LLC, 2022 filing, litigation on page 11, bankruptcy on page 11
Good Stuff Eatery filings
The figures on this page come from Good Stuff Franchising, LLC’s 2022 filing, issued May 4, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | May 4, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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