TheHomeMag franchise

2022 filing · March 1, 2022Shares sales figures

TheHomeMag at a glance

A local home-improvement magazine mailed free to homeowners, selling advertising to contractors and home service businesses.

The business

Industry: Printing and sign; Also listed in business services
Franchisor: THM Management, LLC; The company that sells the franchises
Who runs it: Manager; A trained manager can run it day to day
Franchising since: 2006; 16 years of selling franchises
First location: 2002

What you pay

Cost to open: $299K; A standard market
Franchise fee: $60,000; For a standard market ($30,000 for a hometown market)
Royalty: 6.5%; 6.5% of net revenues (15% of website and online revenue), paid monthly
Brand fund: None now; No brand fund
Renewal fee: $10,000; When the agreement ends and you sign again
Agreement length: 10 years
Territory: Limited; Limited protection
Franchisor financing: None offered
SBA Franchise Directory: Not listed; Lenders check this list before an SBA loan

Where it is

Franchised, 2021: 42; As printed in the filing

Support and records

Shares sales figures: Yes; $1.87M average per location
SBA loans approved: 2; 2013–2015
Lawsuits disclosed: Yes
Bankruptcy disclosed: None
Franchisor revenue, 2021: $5.93M; The company, not one location
Franchisor net income: $3.74M
Latest filing: Mar 1, 2022; 2022 filing

From THM Management, LLC’s 2022 filing; revenue and net income from its audited financial statements, page 164; SBA status from the SBA Franchise Directory, October 28, 2026.

Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.

Estimate your costs Model the payback

Where it ranks

TheHomeMag among all franchises with the same figure.

Figure	TheHomeMag	Among all franchises
Cost to open, midpointHalfway between the low and high estimate	$299,000	Costs less than 57% of franchises
Franchise feePaid once, when you sign	$60,000	Higher than 88% of franchises
RoyaltyShare of sales paid to the franchisor	6.5%	Higher than 68% of brands with a set rate
Sales per locationYearly, as the brand reports it	$1,871,294	Higher than 85% of brands that share sales figures
Sales against cost to openYearly sales over the cost midpoint	6.3×	Higher than 92% of brands that share sales figures

How much a TheHomeMag franchise costs

Opening a standard market costs an estimated $299,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.

The biggest costs are additional funds ($211,120) and initial franchise fee per protected market ($60,000). Here is every line of the estimate as filed:

What it pays for	Low	High
Contact Relationship Management program	$73
Digital Media Fee	$195
Corporate Page Fee	$5
Initial Franchise Fee per Protected Market	$60,000
Computer Equipment	$3,000
Office Equipment & Supplies	$2,000
Furniture	$2,000
Real Property	$2,000
Leasehold Improvements; Construction Costs	$1,000
Vehicle – 3 months	$1,500
Opening Inventory	$1,000
Initial supply of magazines & collateral	$1,000
Travel and Initial Training	$5,000
Insurance	$2,200
Business Licenses and Permits	$500
Security Deposits	$2,000
Professional Fees	$2,000
Mailing list rental – 1 month	$1,000
Contact Relationship Management program – 3 months	$1,095
Digital Media Fee – 3 months	$585
Additional Funds	$211,120
Total	$299,000	$299,000

Source: THM Management, LLC, 2022 filing, page 15

TheHomeMag franchise fee

The franchise fee is $60,000, for a standard market ($30,000 for a hometown market). You pay it when you sign the franchise agreement.

Source: THM Management, LLC, 2022 filing, page 11

Royalty and ongoing fees

Royalty	6.5% of net revenues (15% of website and online revenue), paid monthly.
Brand or marketing fund	No brand fund
Digital Media Fee	$195 per month
Transfer	$10,000
Renewal	$10,000

The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.

Source: THM Management, LLC, 2022 filing, pages 12 and 25

Other fees as filed, from pages 12–15. The filing lists every fee, including late fees and audit costs.

Sales and earnings

Shares figures TheHomeMag publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.

Average revenue: $1,871,294
Median revenue: $1,522,638

Yearly figures for 2021, covering franchised magazine markets open 12 months or more at the end of 2021 (38 locations). The average and median are worked out from each location's sales as listed in the filing. The average is about 6.3 times the midpoint of the cost to open.

Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.

Source: THM Management, LLC, 2022 filing, pages 37–39

SBA loans to TheHomeMag franchisees

Lenders approved 2 SBA-backed loans for TheHomeMag franchisees from 2013 to 2015, $526K in all: 1 7(a) loan and 1 504 loan. All 2 that have ended were paid in full; none was charged off.

A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.

Source: SBA 7(a) and 504 loan data, as of September 30, 2026

How TheHomeMag compares

Of the 34 printing and sign franchises on this site, TheHomeMag is the 32nd cheapest to open.

Figure	TheHomeMag	Typical printing and sign brand	Typical franchise
Cost to open, low end	$299K	$133K	$222K
Cost to open, high end	$299K	$312K	$477K
Franchise fee	$60K	$48K	$40K
Royalty	6.5%	6.5%	6%
Sales per location	$1.87M	$747K	$794K
Shares earnings figures	Yes	23 of 34	2,147 of 3,352

Typical is the median across the 34 brands in printing and sign franchises; typical franchise, across every brand here.

Locations opened and closed

2019

39 (+2)

2020

39 (0)

2021

42 (+3)

Year	Franchised	Company-owned
2019	39 (+2)	20
2020	39 (0)	20
2021	42 (+3)	21

Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.

These figures don't add up as printed: the 2021 counts come to 63, but the filing shows 62. Worth asking the franchisor.

See which brands grew most in the fastest-growing franchises rankings.

More in the guides: franchise failure rates.

Source: THM Management, LLC, 2022 filing, page 41

Source filing (2022, PDF)

Where TheHomeMag locations are

At the end of 2021, TheHomeMag had locations in 27 states. The most are in California, Florida and Texas.

California12
Florida12
Texas5
Colorado3
North Carolina3
Ohio3

State	Franchised	Company-owned	Total
California	4	8	12
Florida	9	3	12
Texas	5	0	5
Colorado	3	0	3
North Carolina	1	2	3
Ohio	2	1	3
Arizona	0	2	2
Oregon	2	0	2
Pennsylvania	2	0	2
Georgia	0	1	1

All 27 states

Illinois	1
Indiana	1
Kansas	1
Louisiana	1
Maryland	1
Massachusetts	1
Minnesota	1
Missouri	1
Nebraska	1
Nevada	1
New Jersey	1
New York	1
Oklahoma	1
South Carolina	1
Tennessee	1
Utah	1
Virginia	1

Source: THM Management, LLC, 2022 filing, page 42

Who owns TheHomeMag?

TheHomeMag franchises are sold by THM Management, LLC.

From THM Management, LLC’s 2022 filing.

Lawsuits and bankruptcy

Lawsuits and regulatory actions	Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 10.
Bankruptcy	None. The filing says no bankruptcy has to be disclosed.

Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.

Source: THM Management, LLC, 2022 filing, litigation on page 10, bankruptcy on page 10

Source filing (2022, PDF)