Tru Bowl franchise
2026 filing · April 20, 2026GrowingShares sales figures
Tru Bowl at a glance
A fast-casual acai cafe serving bowls, juices, raw blends and other superfoods. At the end of 2025 there were 19 Tru Bowl locations in the US, 17 franchised and 2 company-owned.
The business
- Franchisor
- Tru Bowl Superfood Bar Franchise, LLC
- The company that sells the franchises
- Franchisor based in
- Whittier, California
- Typical size
- 900–1,200 sq ft
What you pay
- Cost to open
- $218K–$354K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5%
- No royalty for the first three months, then 5% of net revenue, paid monthly
- Brand fund
- 1%
- 1% of net revenue, paid monthly; it can rise to 2%
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 19
- Franchised and company-owned
- Franchised
- 17
- Company-owned
- 2
- Change in 1 years
- +14
- Franchised locations, 2023–2025
- States
- 2
- Most in California and Arizona
From Tru Bowl Superfood Bar Franchise, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Tru Bowl among all franchises with the same figure.
| Figure | Tru Bowl | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $285,708 | Costs less than 58% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 19 | Fewer than 51% of franchises |
How much a Tru Bowl franchise costs
Opening one Tru Bowl costs an estimated $217,789 to $353,627. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Tru Bowl Superfood Bar Franchise, LLC, 2026 filing, page 20
Tru Bowl franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Tru Bowl Superfood Bar Franchise, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | No royalty for the first three months, then 5% of net revenue, paid monthly. |
|---|---|
| Brand or marketing fund | 1% of net revenue, paid monthly; it can rise to 2%. |
| Technology Fee | Currently $0, up to $350 per month |
| Local Advertising | At least 2% of Net Revenue |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Tru Bowl Superfood Bar Franchise, LLC, 2026 filing, pages 12 and 14
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Tru Bowl publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Tru Bowl Superfood Bar Franchise, LLC, 2026 filing, page 51
- Estimate Estimated yearly sales per location
- $370K–$650K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Tru Bowl franchisees
Lenders approved 4 SBA 7(a) loans for Tru Bowl franchisees from 2024 to 2026, $1.13M in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Tru Bowl compares
Of the 60 smoothie franchises on this site, Tru Bowl is the 26th cheapest to open and the 30th largest by number of locations.
| Figure | Tru Bowl | Typical smoothie brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $218K | $227K | $222K |
| Cost to open, high end | $354K | $519K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 19 | 20 | 21 |
| Closed or left per year | 33.3% | 3.6% | – |
| Change in franchised locations, 1 yrs | +466.7% | +65.4% | – |
| Shares earnings figures | Yes | 45 of 60 | 2,147 of 3,352 |
Typical is the median across the 60 brands in smoothie franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 7 (+4) | 2 | +5 | −1 |
| 2024 | 14 (+7) | 2 | – | – |
| 2025 | 17 (+3) | 2 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: smoothie and juice franchise costs, acai bowl franchises and franchise failure rates.
Source: Tru Bowl Superfood Bar Franchise, LLC, 2026 filing, page 52
Where Tru Bowl locations are
At the end of 2025, Tru Bowl had locations in 2 states. The most are in California and Arizona.
- California16
- Arizona3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 14 | 2 | 16 |
| Arizona | 3 | 0 | 3 |
Source: Tru Bowl Superfood Bar Franchise, LLC, 2026 filing, page 53
Who owns Tru Bowl?
Tru Bowl franchises are sold by Tru Bowl Superfood Bar Franchise, LLC. Its filing names no parent company.
From Tru Bowl Superfood Bar Franchise, LLC’s 2026 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Tru Bowl Superfood Bar Franchise, LLC, 2026 filing, litigation on page 11, bankruptcy on page 11
Tru Bowl filings
The figures on this page come from Tru Bowl Superfood Bar Franchise, LLC’s 2026 filing, issued April 20, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 20, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other smoothie franchises
All smoothie franchises
Tru Bowl is also on these lists: food franchises.