Turning Point franchise
2022 filing · April 19, 2022Shares sales figures
Turning Point at a glance
A breakfast, brunch and lunch restaurant. At the end of 2021 there were 21 Turning Point locations in the US, all company-owned.
The business
- Franchisor
- Turning Point Franchise Systems, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2021
- Franchisor based in
- Eatontown, New Jersey
What you pay
- Cost to open
- $695K–$1.2M
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid weekly, plus currently 1% (up to 3%) to the brand fund
- Brand fund
- 1%
- 1% of gross sales, paid with the royalty; it can rise to 3%
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 21
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 21
- Change in 3 years
- 0
- Franchised locations, 2019–2021
Support and records
From Turning Point Franchise Systems, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Turning Point among all franchises with the same figure.
| Figure | Turning Point | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $945,000 | Costs more than 82% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 21 | More than 50% of franchises |
How much a Turning Point franchise costs
Opening one Turning Point costs an estimated $695,000 to $1,195,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements and deposits ($389,000 to $617,000) and other equipment and supplies ($150,000 to $280,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Lease Deposits | $15,000 | $40,000 | |
| Grand Opening Advertising | $5,000 | $10,000 | |
| Leasehold Improvements and Deposits | $389,000 | $617,000 | |
| Signage | $5,000 | $25,000 | |
| Computer Equipment | $1,000 | $3,000 | |
| Point of Sale Equipment | $20,000 | $30,000 | |
| Other Equipment and Supplies | $150,000 | $280,000 | |
| Inventory | $15,000 | $20,000 | |
| Licenses and Professional Services | $5,000 | $15,000 | |
| Prepaid Insurance Premium | $5,000 | $15,000 | |
| Training Expenses | $15,000 | $35,000 | |
| Additional Funds (first 3 months) | $25,000 | $60,000 | |
| Total | $695,000 | $1,195,000 | |
Source: Turning Point Franchise Systems, LLC, 2022 filing, page 22
Turning Point franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Turning Point Franchise Systems, LLC, 2022 filing, page 13
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly, plus currently 1% (up to 3%) to the brand fund. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid with the royalty; it can rise to 3%. |
| Local Advertising Deficiency Fee | 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Turning Point Franchise Systems, LLC, 2022 filing, pages 14 and 15
Other fees as filed, from page 18. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Turning Point publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Turning Point Franchise Systems, LLC, 2022 filing, page 66
- Estimate Estimated yearly sales per location
- $1.2M–$2.2M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Turning Point franchisees
Lenders approved 4 SBA 7(a) loans for Turning Point franchisees from 2024 to 2026, $2.62M in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Turning Point compares
Of the 58 breakfast franchises on this site, Turning Point is the 35th cheapest to open and the 26th largest by number of locations.
| Figure | Turning Point | Typical breakfast brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $695K | $640K | $222K |
| Cost to open, high end | $1.2M | $1.2M | $477K |
| Franchise fee | $45K | $40K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1% | 1.4% | 2% |
| US locations | 21 | 13 | 21 |
| Shares earnings figures | Yes | 46 of 58 | 2,147 of 3,352 |
Typical is the median across the 58 brands in breakfast franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 19 | 0 | 0 |
| 2020 | 0 (0) | 20 | 0 | 0 |
| 2021 | 0 (0) | 21 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Turning Point Franchise Systems, LLC, 2022 filing, page 71
Who owns Turning Point?
Turning Point franchises are sold by Turning Point Franchise Systems, LLC. It is a subsidiary of Turning Point Holding Company.
From Turning Point Franchise Systems, LLC’s 2022 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Turning Point Franchise Systems, LLC, 2022 filing, litigation on page 13, bankruptcy on page 13
Turning Point filings
The figures on this page come from Turning Point Franchise Systems, LLC’s 2022 filing, issued April 19, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 19, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other breakfast franchises
All breakfast franchises
Turning Point is also on these lists: restaurant franchises, food franchises.