Twinkle Star Dance franchise
2023 filing · January 26, 2023GrowingShares sales figures
Twinkle Star Dance at a glance
A dance studio offering ballet, tap, jazz, hip-hop and lyrical lessons for ages 2 to teens. At the end of 2022 there were 7 Twinkle Star Dance locations in the US, 3 franchised and 4 company-owned, so most are run by the company itself.
The business
- Franchisor
- Twinkle Star Dance Franchise, LLC
- The company that sells the franchises
- Franchisor based in
- Livermore, California
- Typical size
- 800–1,200 sq ft
What you pay
- Cost to open
- $102K–$200K
- A newly built studio
- Franchise fee
- $15,000
- The first five franchisees pay $5,000 and the next five $10,000
- Royalty
- 5%
- 5% of the previous month's gross revenues, paid monthly, plus 2% for advertising
- Brand fund
- 1%
- 1% of monthly gross revenue, paid monthly; it can rise to 2%
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
Where it is
- US locations, 2022
- 7
- Franchised and company-owned
- Franchised
- 3
- Company-owned
- 4
- Change in 2 years
- +3
- Franchised locations, 2020–2022
- States
- 3
- Most in California, Texas and Florida
From Twinkle Star Dance Franchise, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Twinkle Star Dance among all franchises with the same figure.
| Figure | Twinkle Star Dance | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $150,985 | Costs less than 77% of franchises |
| Franchise feePaid once, when you sign | $15,000 | Lower than 93% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 7 | Fewer than 66% of franchises |
How much a Twinkle Star Dance franchise costs
Opening a newly built studio costs an estimated $101,635 to $200,335. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Twinkle Star Dance Franchise, LLC, 2023 filing, page 17
Twinkle Star Dance franchise fee
The franchise fee is $15,000, the first five franchisees pay $5,000 and the next five $10,000. You pay it when you sign the franchise agreement.
Source: Twinkle Star Dance Franchise, LLC, 2023 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of the previous month's gross revenues, paid monthly, plus 2% for advertising. |
|---|---|
| Brand or marketing fund | 1% of monthly gross revenue, paid monthly; it can rise to 2%. |
| Technology Fee | $1,500 initial set up and $500 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Twinkle Star Dance Franchise, LLC, 2023 filing, page 10
Other fees as filed, from page 11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Twinkle Star Dance publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Twinkle Star Dance Franchise, LLC, 2023 filing, page 40
How Twinkle Star Dance compares
Of the 168 entertainment franchises on this site, Twinkle Star Dance is the 30th cheapest to open and the 87th largest by number of locations.
| Figure | Twinkle Star Dance | Typical entertainment brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $102K | $286K | $222K |
| Cost to open, high end | $200K | $598K | $477K |
| Franchise fee | $15K | $45K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 1% | 1.3% | 2% |
| US locations | 7 | 8 | 21 |
| Shares earnings figures | Yes | 113 of 168 | 2,147 of 3,352 |
Typical is the median across the 168 brands in entertainment franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 6 | 0 | 0 |
| 2021 | 2 (+2) | 5 | +2 | 0 |
| 2022 | 3 (+1) | 4 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Twinkle Star Dance Franchise, LLC, 2023 filing, page 42
Where Twinkle Star Dance locations are
At the end of 2022, Twinkle Star Dance had locations in 3 states. The most are in California, Texas and Florida.
- California4
- Texas2
- Florida1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 0 | 4 | 4 |
| Texas | 2 | 0 | 2 |
| Florida | 1 | 0 | 1 |
Source: Twinkle Star Dance Franchise, LLC, 2023 filing, page 43
Who owns Twinkle Star Dance?
Twinkle Star Dance franchises are sold by Twinkle Star Dance Franchise, LLC. Its filing names no parent company.
From Twinkle Star Dance Franchise, LLC’s 2023 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Twinkle Star Dance Franchise, LLC, 2023 filing, litigation on page 9, bankruptcy on page 9
Twinkle Star Dance filings
The figures on this page come from Twinkle Star Dance Franchise, LLC’s 2023 filing, issued January 26, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | January 26, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other entertainment franchises
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Twinkle Star Dance is also on these lists: education franchises.