Village Juice & Kitchen franchise
2024 filing · August 8, 2024Growing
Village Juice & Kitchen at a glance
A healthy fast-casual restaurant serving mostly plant-based food, cold-pressed juices and almond milks. At the end of 2023 there were 6 Village Juice & Kitchen locations in the US, 4 franchised and 2 company-owned.
The business
- Franchisor
- Village Juice Co. Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2017
- 7 years of selling franchises
- Franchisor based in
- Winston-Salem, North Carolina
What you pay
- Cost to open
- $492K–$971K
- Traditional restaurant with onsite juicing
- Franchise fee
- $39,500
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, paid weekly
- Brand fund
- 1%
- 1% of gross sales, paid weekly
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 6
- Franchised and company-owned
- Franchised
- 4
- Company-owned
- 2
- Change in 2 years
- +1
- Franchised locations, 2021–2023
- States
- 2
- Most in North Carolina and South Carolina
From Village Juice Co. Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Village Juice & Kitchen among all franchises with the same figure.
| Figure | Village Juice & Kitchen | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $731,125 | Costs more than 77% of franchises |
| Franchise feePaid once, when you sign | $39,500 | Lower than 57% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Village Juice & Kitchen franchise costs
Opening traditional restaurant with onsite juicing costs an estimated $491,650 to $970,600. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($225,000 to $550,000) and equipment ($85,000 to $134,750). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $39,500 | ||
| Opening Package | $12,000 | $18,000 | |
| Rent | $4,000 | $10,000 | |
| Leasehold Improvements | $225,000 | $550,000 | |
| Equipment | $85,000 | $134,750 | |
| Interior and Exterior Signage | $2,500 | $12,500 | |
| Furniture and Decor | $15,000 | $25,000 | |
| POS Computer System/Mobile Application/Music System/Tablet | $4,150 | $6,350 | |
| Deposits | $4,000 | $8,000 | |
| Utilities | $3,000 | $5,000 | |
| Business Licenses | $500 | $1,500 | |
| Insurance | $1,000 | $3,500 | |
| Onsite Training Fees | $10,000 | ||
| Training, Living, and Travel Expenses | $2,000 | $6,000 | |
| Professional Fees (other than Construction Management Fees) | $1,000 | $4,000 | |
| Architecture Fee | $15,000 | $25,000 | |
| Construction Management Fees | $0 | $12,500 | |
| Grand Opening Marketing | $10,000 | $15,000 | |
| Additional Juicing Small Wares | $2,500 | $3,500 | |
| Additional Juicing Equipment | $25,500 | ||
| Juicing Training Fee | $5,000 | ||
| Additional Funds – 3 months | $25,000 | $50,000 | |
| Total | $491,650 | $970,600 | |
Source: Village Juice Co. Franchising, LLC, 2024 filing, page 20
Village Juice & Kitchen franchise fee
The franchise fee is $39,500. You pay it when you sign the franchise agreement.
Source: Village Juice Co. Franchising, LLC, 2024 filing, page 12
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid weekly. |
| Minimum Local Advertising | 2% of Gross Sales per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Village Juice Co. Franchising, LLC, 2024 filing, page 14
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Village Juice & Kitchen does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Village Juice Co. Franchising, LLC, 2024 filing, page 68
- Estimate Estimated yearly sales per location
- $730K–$1.3M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Village Juice & Kitchen compares
Of the 60 smoothie franchises on this site, Village Juice & Kitchen is the 59th cheapest to open and the 43rd largest by number of locations.
| Figure | Village Juice & Kitchen | Typical smoothie brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $492K | $227K | $222K |
| Cost to open, high end | $971K | $519K | $477K |
| Franchise fee | $40K | $35K | $40K |
| Royalty | 7% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 6 | 20 | 21 |
| Closed or left per year | 0% | 3.6% | – |
| Change in franchised locations, 2 yrs | +33.3% | +65.4% | – |
| Shares earnings figures | No | 45 of 60 | 2,147 of 3,352 |
Typical is the median across the 60 brands in smoothie franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 5 (+2) | 2 | +2 | 0 |
| 2022 | 5 (0) | 2 | 0 | 0 |
| 2023 | 4 (−1) | 2 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: smoothie and juice franchise costs and franchise failure rates.
Source: Village Juice Co. Franchising, LLC, 2024 filing, page 68
Where Village Juice & Kitchen locations are
At the end of 2023, Village Juice & Kitchen had locations in 2 states. The most are in North Carolina and South Carolina.
- North Carolina5
- South Carolina1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| North Carolina | 3 | 2 | 5 |
| South Carolina | 1 | 0 | 1 |
Source: Village Juice Co. Franchising, LLC, 2024 filing, page 69
Who owns Village Juice & Kitchen?
Village Juice & Kitchen franchises are sold by Village Juice Co. Franchising, LLC.
From Village Juice Co. Franchising, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Village Juice Co. Franchising, LLC, 2024 filing, litigation on page 12, bankruptcy on page 12
Village Juice & Kitchen filings
The figures on this page come from Village Juice Co. Franchising, LLC’s 2024 filing, issued August 8, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | August 8, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other smoothie franchises
All smoothie franchises
Village Juice & Kitchen is also on these lists: restaurant franchises, food franchises.