voco franchise
2024 filing · March 28, 2024Shares sales figures
voco at a glance
An IHG upscale hotel brand pairing the informal charm of an independent hotel with a name travelers trust. At the end of 2023 there were 9 voco locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Holiday Hospitality Franchising, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $5.57M–$43M
- Typical 150-room hotel, excluding land
- Franchise fee
- $75,000
- $500 per guest room, at least $75,000.
- Royalty
- 5%
- 5% of gross rooms revenue, paid monthly
- Agreement length
- 20 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2023
- 9
- Franchised and company-owned
- Franchised
- 9
- Company-owned
- 0
- States
- 5
- Most in New York, Florida and Illinois
From Holiday Hospitality Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
voco among all franchises with the same figure.
| Figure | voco | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $24,306,600 | Costs more than 99% of franchises |
| Franchise feePaid once, when you sign | $75,000 | Higher than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 9 | Fewer than 63% of franchises |
How much a voco franchise costs
Opening typical 150-room hotel, excluding land costs an estimated $5,573,500 to $43,039,700. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 67
voco franchise fee
The franchise fee is $75,000, $500 per guest room, at least $75,000.. You pay it when you sign the franchise agreement.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 37
Royalty and ongoing fees
| Royalty | 5% of gross rooms revenue, paid monthly. |
|---|---|
| IHG Ignite Digital Marketing Fees | 2.25% commission on all consumed direct digital revenue booked. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 40
Other fees as filed, from page 41. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures voco publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 104
How voco compares
Of the 116 hotel franchises on this site, voco is the 49th cheapest to open and the 80th largest by number of locations.
| Figure | voco | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $5.57M | $9.44M | $222K |
| Cost to open, high end | $43M | $21.3M | $477K |
| Franchise fee | $75K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 9 | 37 | 21 |
| Change in franchised locations, 0 yrs | +800% | +9.2% | – |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 5 (+4) | 0 |
| 2022 | 7 (+2) | 0 |
| 2023 | 9 (+2) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 108
Where voco locations are
At the end of 2023, voco had franchised locations in 5 states. The most are in New York, Florida and Illinois.
- New York4
- Florida2
- Illinois1
- Louisiana1
- Missouri1
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 108
Who owns voco?
voco franchises are sold by Holiday Hospitality Franchising, LLC.
From Holiday Hospitality Franchising, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 20–36. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, litigation on pages 20–36, bankruptcy on page 36
voco filings
The figures on this page come from Holiday Hospitality Franchising, LLC’s 2024 filing, issued March 28, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 28, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
