Wafels & Dinges franchise
2022 filing · February 4, 2022Shares sales figures
Wafels & Dinges at a glance
A shop, kiosk or cart serving Belgian waffles with toppings, ice cream, shakes and drinks. At the end of 2021 there were 10 Wafels & Dinges locations in the US, all company-owned.
The business
- Franchisor
- Belgo Franchisor LLC
- The company that sells the franchises
What you pay
- Cost to open
- $218K–$499K
- A single shop
- Franchise fee
- $35,000
- $12,000 for a seasonal franchise
- Royalty
- 6%
- 6% of net sales, paid weekly; a brand fund contribution of up to 2% is not currently charged
- Brand fund
- None now
- Up to 2% of net sales; not charged at present
- Agreement length
- 20 years
Where it is
- US locations, 2021
- 10
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 10
- Change in 3 years
- 0
- Franchised locations, 2019–2021
- States
- 3
- Most in New York, Colorado and Minnesota
From Belgo Franchisor LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wafels & Dinges among all franchises with the same figure.
| Figure | Wafels & Dinges | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $358,225 | Costs more than 50% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 10 | Fewer than 61% of franchises |
How much a Wafels & Dinges franchise costs
Opening a single shop costs an estimated $217,800 to $498,650. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($100,000 to $300,000) and equipment, furniture, fixtures, menu boards, graphics ($50,000 to $80,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| To be Made Initial Franchise Fee | $35,000 | ||
| Construction and Leasehold Improvements | $100,000 | $300,000 | |
| Equipment, Furniture, Fixtures, Menu Boards, Graphics | $50,000 | $80,000 | |
| Architect and Business Licenses | $7,500 | $40,000 | |
| Smallwares | $3,500 | $4,200 | |
| POS System/Technology Fee | $2,450 | $5,950 | |
| To be Made Opening Supplies | $7,000 | $10,000 | |
| Initial Training and Pre-Opening Expenses | $3,500 | $5,000 | |
| Insurance | $2,000 | $5,000 | |
| Utility Deposits | $350 | $500 | |
| Legal and Accounting Fees | $1,500 | ||
| Additional Funds for 3 Months | $5,000 | $10,000 | |
| Total | $217,800 | $498,650 | |
Source: Belgo Franchisor LLC, 2022 filing, page 23
Wafels & Dinges franchise fee
The franchise fee is $35,000, $12,000 for a seasonal franchise. You pay it when you sign the franchise agreement.
Source: Belgo Franchisor LLC, 2022 filing, page 14
Royalty and ongoing fees
| Royalty | 6% of net sales, paid weekly; a brand fund contribution of up to 2% is not currently charged. |
|---|---|
| Brand or marketing fund | Up to 2% of net sales; not charged at present. |
| Technology Fees | Monthly fee is $360 |
| Supplemental Initial Training Fee | $500 per Trainer per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Belgo Franchisor LLC, 2022 filing, page 15
Other fees as filed, from pages 16–17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Wafels & Dinges publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Belgo Franchisor LLC, 2022 filing, page 67
- Estimate Estimated yearly sales per location
- $370K–$650K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Wafels & Dinges compares
Of the 101 ice cream franchises on this site, Wafels & Dinges is the 27th cheapest to open and the 62nd largest by number of locations.
| Figure | Wafels & Dinges | Typical ice cream brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $218K | $285K | $222K |
| Cost to open, high end | $499K | $597K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 6% | 6% | 6% |
| US locations | 10 | 18 | 21 |
| Shares earnings figures | Yes | 76 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in ice cream franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 16 | 0 | 0 |
| 2020 | 0 (0) | 9 | 0 | 0 |
| 2021 | 0 (0) | 10 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: ice cream franchise costs and franchise failure rates.
Source: Belgo Franchisor LLC, 2022 filing, page 71
Where Wafels & Dinges locations are
At the end of 2021, Wafels & Dinges had locations in 3 states. The most are in New York, Colorado and Minnesota.
- New York8
- Colorado1
- Minnesota1
Source: Belgo Franchisor LLC, 2022 filing, page 71
Who owns Wafels & Dinges?
Wafels & Dinges franchises are sold by Belgo Franchisor LLC.
From Belgo Franchisor LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Belgo Franchisor LLC, 2022 filing, litigation on page 14, bankruptcy on page 14
Wafels & Dinges filings
The figures on this page come from Belgo Franchisor LLC’s 2022 filing, issued February 4, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | February 4, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other ice cream franchises
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Wafels & Dinges is also on these lists: food franchises.