Laurie's Pie Bar franchise
2023 filing · November 26, 2023Shares sales figures
Laurie's Pie Bar at a glance
A shop selling handmade sweet pies, ice cream and specialty coffee. At the end of 2023 there were 1 Laurie's Pie Bar locations in the US, all company-owned.
The business
- Franchisor
- Pie Bar Franchise, LLC
- The company that sells the franchises
- Typical size
- 1,000–1,500 sq ft
What you pay
- Cost to open
- $231K–$478K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross revenue, paid weekly, plus 1% to the brand fund and at least 1% on local marketing
- Brand fund
- 1%
- 1% of gross revenue, paid weekly; it can rise to 3%
- Agreement length
- 10 years
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2021–2023
From Pie Bar Franchise, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Laurie's Pie Bar among all franchises with the same figure.
| Figure | Laurie's Pie Bar | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $354,300 | Costs less than 51% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Laurie's Pie Bar franchise costs
Opening one Laurie's Pie Bar costs an estimated $230,600 to $478,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($75,000 to $165,000) and equipment ($35,000 to $85,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | ||
| Your Training Expenses | $2,000 | $5,000 | |
| Premises Deposits | $5,000 | $10,000 | |
| Professional Design | $10,000 | $40,000 | |
| Leasehold Improvements | $75,000 | $165,000 | |
| Signage | $10,000 | $20,000 | |
| Furniture & Fixtures | $5,000 | $15,000 | |
| Equipment | $35,000 | $85,000 | |
| Computer Systems | $2,000 | $5,000 | |
| Initial Inventory – Pie Dough and Pet Pies | $2,600 | $3,000 | |
| Initial Inventory - Other | $5,000 | $8,000 | |
| Grand Opening Marketing | $5,000 | $10,000 | |
| Professional Fees | $5,000 | $8,000 | |
| Licenses and Permits | $3,000 | $6,000 | |
| Insurance | $1,000 | $3,000 | |
| Operating Expenses/Additional Funds – 3 months | $30,000 | $60,000 | |
| Total | $230,600 | $478,000 | |
Source: Pie Bar Franchise, LLC, 2023 filing, page 16
Laurie's Pie Bar franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Pie Bar Franchise, LLC, 2023 filing, page 9
Royalty and ongoing fees
| Royalty | 6% of gross revenue, paid weekly, plus 1% to the brand fund and at least 1% on local marketing. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid weekly; it can rise to 3%. |
| Computer Systems | $2,000 - $5,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Pie Bar Franchise, LLC, 2023 filing, page 10
Other fees as filed, from page 16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Laurie's Pie Bar publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Pie Bar Franchise, LLC, 2023 filing, page 42
- Estimate Estimated yearly sales per location
- $330K–$580K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Laurie's Pie Bar compares
Of the 101 ice cream franchises on this site, Laurie's Pie Bar is the 32nd cheapest to open and the 94th largest by number of locations.
| Figure | Laurie's Pie Bar | Typical ice cream brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $231K | $285K | $222K |
| Cost to open, high end | $478K | $597K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 1 | 18 | 21 |
| Shares earnings figures | Yes | 76 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in ice cream franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Years end September 30.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: ice cream franchise costs and franchise failure rates.
Source: Pie Bar Franchise, LLC, 2023 filing, page 43
Who owns Laurie's Pie Bar?
Laurie's Pie Bar franchises are sold by Pie Bar Franchise, LLC.
From Pie Bar Franchise, LLC’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | No bankruptcy of the franchisor. Its chief executive filed for personal Chapter 7 bankruptcy in 2014 over debts from a divorce. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Pie Bar Franchise, LLC, 2023 filing, litigation on page 9, bankruptcy on page 9
Laurie's Pie Bar filings
The figures on this page come from Pie Bar Franchise, LLC’s 2023 filing, issued November 26, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | November 26, 2023 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other ice cream franchises
All ice cream franchisesLaurie's Pie Bar is also on these lists: bakery franchises, coffee franchises, food franchises.





