Waggles franchise
2023 filing · November 9, 2023Shares sales figures
Waggles at a glance
A retail store selling puppies. At the end of 2022 there were 1 Waggles locations in the US, all company-owned.
The business
- Franchisor
- Waggles Puppies Franchising, LLC
- The company that sells the franchises
- Typical size
- About 2,500 sq ft
What you pay
- Cost to open
- $341K–$678K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of adjusted gross sales, paid weekly, plus up to 2% to the marketing fund (none currently)
- Renewal fee
- $2,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2022
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2020–2022
From Waggles Puppies Franchising, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Waggles among all franchises with the same figure.
| Figure | Waggles | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $509,225 | Costs more than 65% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Waggles franchise costs
Opening one Waggles costs an estimated $340,950 to $677,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Waggles Puppies Franchising, LLC, 2023 filing, page 17
Waggles franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Waggles Puppies Franchising, LLC, 2023 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of adjusted gross sales, paid weekly, plus up to 2% to the marketing fund (none currently). |
|---|---|
| Transfer fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Renewal fee | $2,000 |
| Replacement Manager Training | Currently, $3,000 if at our location; $5,000 if at your location |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Waggles Puppies Franchising, LLC, 2023 filing, page 11
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Waggles publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Waggles Puppies Franchising, LLC, 2023 filing, page 39
How Waggles compares
Of the 88 pet franchises on this site, Waggles is the 64th cheapest to open and the 80th largest by number of locations.
| Figure | Waggles | Typical pet brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $341K | $198K | $222K |
| Cost to open, high end | $678K | $434K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 5% | 6.5% | 6% |
| US locations | 1 | 12 | 21 |
| Shares earnings figures | Yes | 71 of 88 | 2,147 of 3,352 |
Typical is the median across the 88 brands in pet franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 0 | 0 | 0 |
| 2021 | 0 (0) | 0 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Waggles Puppies Franchising, LLC, 2023 filing, page 42
Who owns Waggles?
Waggles franchises are sold by Waggles Puppies Franchising, LLC.
From Waggles Puppies Franchising, LLC’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Waggles Puppies Franchising, LLC, 2023 filing, litigation on page 10, bankruptcy on page 10
Waggles filings
The figures on this page come from Waggles Puppies Franchising, LLC’s 2023 filing, issued November 9, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | November 9, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other pet franchises
All pet franchises
Waggles is also on these lists: retail franchises.