Wiseguy Pizza franchise
2025 filing · September 18, 2025
Wiseguy Pizza at a glance
A fast-casual restaurant serving New York-style pizza, salads, sides and chicken wings. At the end of 2024 there were 7 Wiseguy Pizza locations in the US, all company-owned.
The business
- Franchisor
- TH Wiseguy Franchising, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2025
- Franchisor based in
- Reston, Virginia
- Typical size
- 1,000–1,800 sq ft
What you pay
- Cost to open
- $576K–$824K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- $40,000 for later restaurants
- Royalty
- 6%
- 6% of gross revenue, paid weekly, plus 1% to the brand fund
- Brand fund
- 1%
- 1% of the preceding week's gross revenue, paid weekly; it can rise to 2%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 7
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 7
- Change in 3 years
- 0
- Franchised locations, 2022–2024
- States
- 2
- Most in District of Columbia, Virginia and Florida
Support and records
From TH Wiseguy Franchising, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wiseguy Pizza among all franchises with the same figure.
| Figure | Wiseguy Pizza | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $700,300 | Costs more than 76% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 7 | Fewer than 66% of franchises |
How much a Wiseguy Pizza franchise costs
Opening one Wiseguy Pizza costs an estimated $576,200 to $824,400. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($234,000 to $318,500) and furniture, fixtures, and equipment ($193,700 to $244,400). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $45,000 | ||
| Real Estate Project Management | $0 | $10,000 | |
| Rent and Security Deposit | $26,000 | $55,000 | |
| Utility Deposits | $500 | $2,000 | |
| Design, Architectural, and Engineering Fees | $12,000 | $20,000 | |
| Leasehold Improvements | $234,000 | $318,500 | |
| Signage, Mural, and Menu Boards | $12,000 | $25,000 | |
| Furniture, Fixtures, and Equipment | $193,700 | $244,400 | |
| Technology System | $5,000 | $17,500 | |
| Initial Inventory | $7,500 | $15,000 | |
| Licenses and Permits | $3,000 | $10,000 | |
| Professional Fees | $3,000 | $5,000 | |
| Insurance | $1,500 | $5,000 | |
| Training Expenses | $8,000 | $15,000 | |
| Grand Opening Advertising | $5,000 | $7,000 | |
| Additional Funds, 3 Months | $20,000 | $30,000 | |
| Total | $576,200 | $824,400 | |
Source: TH Wiseguy Franchising, LLC, 2025 filing, page 13
Wiseguy Pizza franchise fee
The franchise fee is $45,000, $40,000 for later restaurants. You pay it when you sign the franchise agreement.
Source: TH Wiseguy Franchising, LLC, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | 6% of gross revenue, paid weekly, plus 1% to the brand fund. |
|---|---|
| Brand or marketing fund | 1% of the preceding week's gross revenue, paid weekly; it can rise to 2%. |
| Technology System | $5,000 |
| Transfer Fee | $5,000 |
| Initial Training Fee for Additional or Replacement Trainees | $1,500 per trainee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: TH Wiseguy Franchising, LLC, 2025 filing, page 10
Other fees as filed, from pages 10–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Wiseguy Pizza does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: TH Wiseguy Franchising, LLC, 2025 filing, page 40
- Estimate Estimated yearly sales per location
- $910K–$1.6M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Wiseguy Pizza compares
Of the 122 pizza franchises on this site, Wiseguy Pizza is the 93rd cheapest to open and the 85th largest by number of locations.
| Figure | Wiseguy Pizza | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $576K | $349K | $222K |
| Cost to open, high end | $824K | $787K | $477K |
| Franchise fee | $45K | $30K | $40K |
| Royalty | 6% | 5% | 6% |
| Brand fund | 1% | 1.9% | 2% |
| US locations | 7 | 26 | 21 |
| Shares earnings figures | No | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 4 | 0 | 0 |
| 2023 | 0 (0) | 5 | 0 | 0 |
| 2024 | 0 (0) | 7 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: TH Wiseguy Franchising, LLC, 2025 filing, page 40
Where Wiseguy Pizza locations are
At the end of 2024, Wiseguy Pizza had locations in 3 states and territories. The most are in District of Columbia, Virginia and Florida.
- District of Columbia3
- Virginia3
- Florida1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| District of Columbia | 0 | 3 | 3 |
| Virginia | 0 | 3 | 3 |
| Florida | 0 | 1 | 1 |
Source: TH Wiseguy Franchising, LLC, 2025 filing, page 41
Who owns Wiseguy Pizza?
Wiseguy Pizza franchises are sold by TH Wiseguy Franchising, LLC. It is a subsidiary of Thompson Hospitality Corp.
From TH Wiseguy Franchising, LLC’s 2025 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: TH Wiseguy Franchising, LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
Wiseguy Pizza filings
The figures on this page come from TH Wiseguy Franchising, LLC’s 2025 filing, issued September 18, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | September 18, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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