Wow Wow Hawaiian Lemonade franchise
2025 filing · June 23, 2025GrowingShares sales figures
Wow Wow Hawaiian Lemonade at a glance
A shop selling artisanal lemonades and gourmet smoothies. At the end of 2024 there were 17 Wow Wow Hawaiian Lemonade locations in the US, all franchised.
The business
- Franchisor
- Wow Wow Brands LLC
- The company that sells the franchises
- Typical size
- 600–1,200 sq ft
What you pay
- Cost to open
- $261K–$602K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross revenue, paid monthly, plus 2% to the brand fund (at least $400 a month) and at least $500 a month on local marketing
- Brand fund
- Yes
- 2% of gross revenue or $400, whichever is more, paid monthly
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 17
- Franchised and company-owned
- Franchised
- 17
- Company-owned
- 0
- Change in 2 years
- +8
- Franchised locations, 2022–2024
Support and records
From Wow Wow Brands LLC’s 2025 filing; revenue and net income from its audited financial statements, page 108; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Wow Wow Hawaiian Lemonade among all franchises with the same figure.
| Figure | Wow Wow Hawaiian Lemonade | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $431,250 | Costs more than 58% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 17 | Fewer than 53% of franchises |
How much a Wow Wow Hawaiian Lemonade franchise costs
Opening one Wow Wow Hawaiian Lemonade costs an estimated $260,500 to $602,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($120,000 to $220,000) and optional drive thru addition ($0 to $150,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | ||
| Your Training Expenses | $3,000 | $4,000 | |
| Premises Deposits | $5,000 | $15,000 | |
| Leasehold Improvements | $120,000 | $220,000 | |
| Signage | $5,000 | $15,000 | |
| Furniture, Fixtures & Equipment | $35,000 | $65,000 | |
| Professional Design | $10,000 | $16,000 | |
| Building Contractor Computer Systems | $8,000 | $14,000 | |
| Initial Inventory – Paid to us | $5,000 | $8,000 | |
| Initial Inventory | $5,000 | $10,000 | |
| Grand Opening Marketing | $7,500 | $10,000 | |
| Professional Fees | $2,000 | $5,000 | |
| Licenses and Permits | $2,000 | $5,000 | |
| Insurance | $3,000 | $5,000 | |
| Optional Drive Thru Addition | $0 | $150,000 | |
| Additional Funds – 3 months | $20,000 | $30,000 | |
| Total | $260,500 | $602,000 | |
Source: Wow Wow Brands LLC, 2025 filing, page 13
Wow Wow Hawaiian Lemonade franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Wow Wow Brands LLC, 2025 filing, page 8
Royalty and ongoing fees
| Royalty | 6% of gross revenue, paid monthly, plus 2% to the brand fund (at least $400 a month) and at least $500 a month on local marketing. |
|---|---|
| Brand or marketing fund | 2% of gross revenue or $400, whichever is more, paid monthly. |
| Transfer Fee | $10,000 |
| Required Minimum Expenditure for Local Marketing and Advertising | $500 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Wow Wow Brands LLC, 2025 filing, page 8
Other fees as filed, from pages 8–9. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Wow Wow Hawaiian Lemonade publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Wow Wow Brands LLC, 2025 filing, page 34
- Estimate Estimated yearly sales per location
- $350K–$620K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Wow Wow Hawaiian Lemonade franchisees
Lenders approved 10 SBA 7(a) loans for Wow Wow Hawaiian Lemonade franchisees from 2017 to 2024, $3.09M in all. Of the 4 that have ended, 3 were paid in full and 1 was charged off. The other 6 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Wow Wow Hawaiian Lemonade compares
Of the 60 smoothie franchises on this site, Wow Wow Hawaiian Lemonade is the 38th cheapest to open and the 32nd largest by number of locations.
| Figure | Wow Wow Hawaiian Lemonade | Typical smoothie brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $261K | $227K | $222K |
| Cost to open, high end | $602K | $519K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 6% | 6% | 6% |
| US locations | 17 | 20 | 21 |
| Closed or left per year | 9.4% | 3.6% | – |
| Change in franchised locations, 2 yrs | +88.9% | +65.4% | – |
| Shares earnings figures | Yes | 45 of 60 | 2,147 of 3,352 |
Typical is the median across the 60 brands in smoothie franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 16 (+7) | 1 | – | – |
| 2023 | 17 (+1) | 0 | +4 | −3 |
| 2024 | 17 (0) | 0 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: smoothie and juice franchise costs and franchise failure rates.
Source: Wow Wow Brands LLC, 2025 filing, pages 35–36
Who owns Wow Wow Hawaiian Lemonade?
Wow Wow Hawaiian Lemonade franchises are sold by Wow Wow Brands LLC. Its filing names no parent company.
From Wow Wow Brands LLC’s 2025 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Wow Wow Brands LLC, 2025 filing, litigation on page 8, bankruptcy on page 8
Wow Wow Hawaiian Lemonade filings
The figures on this page come from Wow Wow Brands LLC’s 2025 filing, issued June 23, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | June 23, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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