Alpha School of Massage franchise
2023 filing · June 28, 2023Shares sales figures
Alpha School of Massage at a glance
A massage therapy school that trains students for state licensing, with a student clinic. At the end of 2022 there were 1 Alpha School of Massage locations in the US, all company-owned.
The business
- Franchisor
- Alpha Franchising, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $312K–$566K
- A school without an offsite clinical spa
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid monthly, plus up to 2% to the brand development fund (not currently charged) and 2% on local marketing
- Brand fund
- None now
- Up to 2% of gross sales, not charged at present
- Renewal fee
- $7,500
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2022
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2020–2022
- States
- 1
- Most in Florida
From Alpha Franchising, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Alpha School of Massage among all franchises with the same figure.
| Figure | Alpha School of Massage | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $438,500 | Costs more than 58% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Alpha School of Massage franchise costs
Opening a school without an offsite clinical spa costs an estimated $311,500 to $565,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($125,000 to $300,000) and furniture, fixtures and equipment ($45,000 to $80,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Construction and Leasehold Improvements | $125,000 | $300,000 | |
| Lease Deposits – Three Months | $10,000 | $14,000 | |
| Furniture, Fixtures and Equipment | $45,000 | $80,000 | |
| Signage | $7,000 | $10,000 | |
| Computer, Software and Business Management System | $3,000 | ||
| Grand Opening Marketing | $5,000 | $8,000 | |
| Initial Inventory | $25,000 | $35,000 | |
| Utility Deposits | $1,200 | $2,000 | |
| Insurance Deposits – Three Months | $3,500 | $5,000 | |
| Travel for Initial Training | $500 | $5,000 | |
| Professional Fees | $5,500 | $11,000 | |
| Licenses and Permits | $800 | $2,500 | |
| Additional Funds – Three Months | $35,000 | $45,000 | |
| Total | $311,500 | $565,500 | |
Source: Alpha Franchising, LLC, 2023 filing, page 18
Alpha School of Massage franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Alpha Franchising, LLC, 2023 filing, page 12
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly, plus up to 2% to the brand development fund (not currently charged) and 2% on local marketing. |
|---|---|
| Brand or marketing fund | Up to 2% of gross sales, not charged at present. |
| Technology | Up to $750 per month, currently $500 per month |
| Renewal | $7,500 |
| Additional Employee Initial Training | Our then current training fee, currently $300 per person per day |
| Local Marketing | 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Alpha Franchising, LLC, 2023 filing, page 13
Other fees as filed, from pages 13–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Alpha School of Massage publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Alpha Franchising, LLC, 2023 filing, page 51
How Alpha School of Massage compares
Of the 19 massage franchises on this site, Alpha School of Massage is the 8th cheapest to open and the 16th largest by number of locations.
| Figure | Alpha School of Massage | Typical massage brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $312K | $321K | $222K |
| Cost to open, high end | $566K | $730K | $477K |
| Franchise fee | $45K | $43K | $40K |
| Royalty | 6% | 6% | 6% |
| US locations | 1 | 49 | 21 |
| Shares earnings figures | Yes | 16 of 19 | 2,147 of 3,352 |
Typical is the median across the 19 brands in massage franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 1 | 0 | 0 |
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Alpha Franchising, LLC, 2023 filing, page 54
Where Alpha School of Massage locations are
At the end of 2022, Alpha School of Massage had locations in 1 state. The most are in Florida.
- Florida1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Florida | 0 | 1 | 1 |
Source: Alpha Franchising, LLC, 2023 filing, page 54
Who owns Alpha School of Massage?
Alpha School of Massage franchises are sold by Alpha Franchising, LLC.
From Alpha Franchising, LLC’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Alpha Franchising, LLC, 2023 filing, litigation on page 11, bankruptcy on page 11
Alpha School of Massage filings
The figures on this page come from Alpha Franchising, LLC’s 2023 filing, issued June 28, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | June 28, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Alpha School of Massage is also on these lists: education franchises.