LaVida Massage franchise
2023 filing · June 21, 2023Fewer locationsShares sales figures
LaVida Massage at a glance
A therapeutic massage center. At the end of 2022 there were 49 LaVida Massage locations in the US, 46 franchised and 3 company-owned.
The business
- Franchisor
- LaVida Massage Franchise Development, Inc
- The company that sells the franchises
- Franchising since
- 2007
- 16 years of selling franchises
- Franchisor based in
- Brighton, Michigan
- Typical size
- 2,400–2,600 sq ft
What you pay
- Cost to open
- $313K–$530K
- A single center
- Franchise fee
- $39,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of weekly gross sales, paid weekly, plus 1% to the cooperative advertising fund and a $119 weekly software fee
- Renewal fee
- See terms
- 25% of our then current
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 49
- Franchised and company-owned
- Franchised
- 46
- Company-owned
- 3
- Change in 3 years
- −1
- Franchised locations, 2020–2022
- States
- 14
- Most in Michigan, Georgia and North Carolina
From LaVida Massage Franchise Development, Inc’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
LaVida Massage among all franchises with the same figure.
| Figure | LaVida Massage | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $421,375 | Costs more than 57% of franchises |
| Franchise feePaid once, when you sign | $39,000 | Lower than 58% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 49 | More than 64% of franchises |
| Sales per locationYearly, as the brand reports it | $640,627 | Lower than 61% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.5× | Lower than 53% of brands that share sales figures |
How much a LaVida Massage franchise costs
Opening a single center costs an estimated $313,250 to $529,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: LaVida Massage Franchise Development, Inc, 2023 filing, page 16
LaVida Massage franchise fee
The franchise fee is $39,000. You pay it when you sign the franchise agreement.
Source: LaVida Massage Franchise Development, Inc, 2023 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of weekly gross sales, paid weekly, plus 1% to the cooperative advertising fund and a $119 weekly software fee. |
|---|---|
| Transfer | $7,500 |
| Renewal Fee | 25% of our then current |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: LaVida Massage Franchise Development, Inc, 2023 filing, page 12
Other fees as filed, from pages 12–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures LaVida Massage publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $640,627
Yearly figures for 2022, covering franchised centers open more than 12 months at the end of 2022 (45 locations). The filing gives an average for each territory-size group rather than one overall figure; this is the overall average worked out from those and each one's number of locations. The average is about 1.5 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: LaVida Massage Franchise Development, Inc, 2023 filing, pages 34–35
SBA loans to LaVida Massage franchisees
Lenders approved 17 SBA 7(a) loans for LaVida Massage franchisees from 2011 to 2026, $2.66M in all. Of the 14 that have ended, 13 were paid in full and 1 was charged off. The other 3 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | LaVida Massage | Typical massage brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −4.2% / −2.1% | +4.7% / +18% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 6.3% / 11% | 1.5% / 4.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical massage brand is the median of the 10 brands in massage franchises with three years of counts.
How LaVida Massage compares
Of the 19 massage franchises on this site, LaVida Massage is the 9th cheapest to open and the 10th largest by number of locations.
| Figure | LaVida Massage | Typical massage brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $313K | $321K | $222K |
| Cost to open, high end | $530K | $730K | $477K |
| Franchise fee | $39K | $43K | $40K |
| Royalty | 5% | 6% | 6% |
| Sales per location | $641K | $1.09M | $794K |
| US locations | 49 | 49 | 21 |
| Shares earnings figures | Yes | 16 of 19 | 2,147 of 3,352 |
Typical is the median across the 19 brands in massage franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 46 (−1) | 3 | 0 | −1 |
| 2021 | 48 (+2) | 3 | +3 | −1 |
| 2022 | 46 (−2) | 3 | +1 | −3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Company-owned counts include affiliate-owned centers.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: LaVida Massage Franchise Development, Inc, 2023 filing, pages 38–39
Where LaVida Massage locations are
At the end of 2022, LaVida Massage had locations in 14 states. The most are in Michigan, Georgia and North Carolina.
- Michigan15
- Georgia14
- North Carolina5
- Arkansas2
- Colorado2
- New York2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Michigan | 13 | 2 | 15 |
| Georgia | 14 | 0 | 14 |
| North Carolina | 4 | 1 | 5 |
| Arkansas | 2 | 0 | 2 |
| Colorado | 2 | 0 | 2 |
| New York | 2 | 0 | 2 |
| Texas | 2 | 0 | 2 |
| Arizona | 1 | 0 | 1 |
| Florida | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
All 14 states
| Ohio | 1 |
|---|---|
| Pennsylvania | 1 |
| Virginia | 1 |
| Washington | 1 |
Source: LaVida Massage Franchise Development, Inc, 2023 filing, page 39
Who owns LaVida Massage?
LaVida Massage franchises are sold by LaVida Massage Franchise Development, Inc.
From LaVida Massage Franchise Development, Inc’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 9–11. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: LaVida Massage Franchise Development, Inc, 2023 filing, litigation on pages 9–11, bankruptcy on page 11
LaVida Massage filings
The figures on this page come from LaVida Massage Franchise Development, Inc’s 2023 filing, issued June 21, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | June 21, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other massage franchises
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LaVida Massage is also on these lists: spa franchises, health and wellness franchises.