avid hotels franchise
2025 filing · April 15, 2025Shares sales figures
avid hotels at a glance
An IHG midscale hotel brand built around a good night’s sleep and the essentials, at a lower price. At the end of 2024 there were 71 avid hotels locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Holiday Hospitality Franchising, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $10.4M–$15.7M
- Typical 95-room hotel, excluding land
- Franchise fee
- $50,000
- $500 per guest room, at least $50,000.
- Royalty
- 5%
- 5% of gross rooms revenue, paid monthly
- Agreement length
- 20 years
Where it is
- US locations, 2024
- 71
- Franchised and company-owned
- Franchised
- 71
- Company-owned
- 0
- States
- 27
- Most in Texas, Georgia and Alabama
From Holiday Hospitality Franchising, LLC’s 2025 filing; revenue and net income from its audited financial statements, page 220; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
avid hotels among all franchises with the same figure.
| Figure | avid hotels | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $13,037,401 | Costs more than 98% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 71 | More than 71% of franchises |
How much a avid hotels franchise costs
Opening typical 95-room hotel, excluding land costs an estimated $10,360,251 to $15,714,550. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are building construction ($8,695,000 to $13,121,000) and furniture, fixtures & equipment ($904,000 to $1,175,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Is to be made Application Fee | $50,000 | ||
| Property Improvement Plan (“PIP”) fee | $0 | $10,000 | |
| Building Construction | $8,695,000 | $13,121,000 | |
| Furniture, Fixtures & Equipment | $904,000 | $1,175,000 | |
| Operating Supplies & Equipment | $128,100 | $166,500 | |
| Primary Identification Sign (including installation, freight, foundation, and wiring) | $25,000 | $50,000 | |
| PMS Equipment; Software; Installation & Training; IHG | $22,000 | $26,000 | |
| Guest Internet Access – Hardware (IHG Connect) | $33,250 | ||
| Guest Internet Access – Bandwidth (IHG Connect) | $500 | ||
| Key Card System (Door Locks Only) | $11,000 | $16,500 | |
| In Room Entertainment | $5,000 | $10,000 | |
| Employee Safety Devices | $12,000 | $15,000 | |
| Public Access Computers | $5,400 | $7,700 | |
| Telephone Switch | $26,125 | ||
| CCTV Security | $7,125 | $11,875 | |
| Audio Visual and Music System | $25,000 | ||
| NextGen Payment | $251 | $400 | |
| Market Feasibility Study | $0 | $30,000 | |
| Is to be made Service Provider Preopening Support Fee to be invoiced within 60 days of License execution by Holiday | $6,500 | ||
| IHG University: Core Subscription (annual subscription) | $2,500 | ||
| Opening Date Extension Fee | $5,000 | ||
| Professional Fees | $261,000 | $590,000 | |
| Security Deposits | $2,500 | $15,000 | |
| Insurance | $38,500 | $137,500 | |
| Hotel Photography | $3,500 | $6,200 | |
| Additional Funds and Prepaid Expenses during the initial Phase (first 3 months after opening) | $100,000 | $175,000 | |
| Total | $10,360,251 | $15,714,550 | |
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 57
avid hotels franchise fee
The franchise fee is $50,000, $500 per guest room, at least $50,000.. You pay it when you sign the franchise agreement.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 57
Royalty and ongoing fees
| Royalty | 5% of gross rooms revenue, paid monthly. |
|---|---|
| Technology Services Fee | $17.40 per room, per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 32
Other fees as filed, from page 32. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures avid hotels publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 94
SBA loans to avid hotels franchisees
Lenders approved 22 SBA-backed loans for avid hotels franchisees from 2013 to 2026, $85.8M in all: 8 7(a) loans and 14 504 loans. One has been paid in full; none was charged off. The other 21 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How avid hotels compares
Of the 116 hotel franchises on this site, avid hotels is the 62nd cheapest to open and the 47th largest by number of locations.
| Figure | avid hotels | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $10.4M | $9.44M | $222K |
| Cost to open, high end | $15.7M | $21.3M | $477K |
| Franchise fee | $50K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 71 | 37 | 21 |
| Change in franchised locations, 0 yrs | +54.3% | +9.2% | – |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2022 | 55 (+9) | 0 |
| 2023 | 63 (+8) | 0 |
| 2024 | 71 (+8) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 98
Where avid hotels locations are
At the end of 2024, avid hotels had franchised locations in 27 states. The most are in Texas, Georgia and Alabama.
- Texas10
- Georgia7
- Alabama5
- Oklahoma5
- Florida4
- Michigan4
| State | Franchised |
|---|---|
| Texas | 10 |
| Georgia | 7 |
| Alabama | 5 |
| Oklahoma | 5 |
| Florida | 4 |
| Michigan | 4 |
| Tennessee | 4 |
| Wisconsin | 4 |
| Virginia | 3 |
| Arkansas | 2 |
All 27 states
| Colorado | 2 |
|---|---|
| Indiana | 2 |
| Iowa | 2 |
| Mississippi | 2 |
| Ohio | 2 |
| South Carolina | 2 |
| Delaware | 1 |
| Illinois | 1 |
| Kansas | 1 |
| Kentucky | 1 |
| Massachusetts | 1 |
| Minnesota | 1 |
| Montana | 1 |
| Nebraska | 1 |
| New York | 1 |
| Pennsylvania | 1 |
| Washington | 1 |
Source: Holiday Hospitality Franchising, LLC, 2025 filing, page 99
Who owns avid hotels?
avid hotels franchises are sold by Holiday Hospitality Franchising, LLC.
From Holiday Hospitality Franchising, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 16–28. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Holiday Hospitality Franchising, LLC, 2025 filing, litigation on pages 16–28, bankruptcy on page 29
avid hotels filings
The figures on this page come from Holiday Hospitality Franchising, LLC’s 2025 filing, issued April 15, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 15, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
