HomeTowne Studios franchise
2026 filing · April 9, 2026GrowingShares sales figures
HomeTowne Studios at a glance
An economy extended-stay hotel with studio rooms and kitchenettes for guests staying a week or longer. At the end of 2025 there were 80 HomeTowne Studios locations in the US, 53 franchised and 27 company-owned.
The business
- Industry
- Hotel
- Franchisor
- HomeTowne Studios, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2018
- 8 years of selling franchises
What you pay
- Cost to open
- $11.7M–$14.5M
- A newly built 124-room hotel
- Franchise fee
- $30,000
- For up to 100 rooms plus $300 for each further room, with a $5,000 application fee
- Royalty
- 5.5% + 3%
- 5.5% of gross room revenues, plus a 3% marketing fee
- Renewal fee
- See terms
- 50% of the then-current initial franchise fee
- Agreement length
- 20 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 80
- Franchised and company-owned
- Franchised
- 53
- Company-owned
- 27
- Change in 3 years
- +35
- Franchised locations, 2023–2025
- States
- 25
- Most in Texas, Georgia and Florida
From HomeTowne Studios, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
HomeTowne Studios among all franchises with the same figure.
| Figure | HomeTowne Studios | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $13,095,842 | Costs more than 98% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5.5% | Lower than 66% of brands with a set rate |
| US locationsFranchised and company-owned | 80 | More than 73% of franchises |
How much a HomeTowne Studios franchise costs
Opening a newly built 124-room hotel costs an estimated $11,734,393 to $14,457,291. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility construction ($9,995,909 to $11,446,000) and furniture, fixtures, equipment and soft goods ($990,000 to $1,452,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| RediResponse | $125 | $250 | |
| Application Fee/Initial Franchise Fee | $35,000 | ||
| Opening Package | $2,500 | ||
| Market Study | $0 | $10,000 | |
| Phase I Environmental Survey | $0 | $6,000 | |
| Design, Testing & Fees | $135,000 | $190,000 | |
| Site and Civil Work | $250,000 | $400,000 | |
| Landscaping and Irrigation | $37,000 | $75,000 | |
| Facility Construction | $9,995,909 | $11,446,000 | |
| Construction Contingency | $0 | $250,000 | |
| Owner Project Management | $55,000 | $110,000 | |
| Furniture, Fixtures, Equipment and Soft Goods | $990,000 | $1,452,000 | |
| Signage | $14,000 | $101,000 | |
| Opening Inventory and Supplies | $20,984 | $47,691 | |
| Utility Deposits | $9,000 | $27,000 | |
| Guest Wi-Fi System | $15,000 | $30,000 | |
| Voice Telephone System | $16,000 | $24,000 | |
| Reservation Platform/PMS Software License Fee and Computer Systems including Front Desk and Back-Office | $16,500 | $22,000 | |
| Insurance | $25,000 | $66,000 | |
| Training Expenses | $5,500 | $9,100 | |
| Additional Funds – 3 months | $112,000 | $154,000 | |
| Total | $11,734,393 | $14,457,291 | |
Source: HomeTowne Studios, LLC, 2026 filing, page 26
HomeTowne Studios franchise fee
The franchise fee is $30,000, for up to 100 rooms plus $300 for each further room, with a $5,000 application fee. You pay it when you sign the franchise agreement.
Source: HomeTowne Studios, LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 5.5% of gross room revenues, plus a 3% marketing fee. |
|---|---|
| Transfer Application Fee | $2,500 |
| Renewal Fee | 50% of the then-current initial franchise fee |
| On-Site Quality Training Fee | $2,250 to $5,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HomeTowne Studios, LLC, 2026 filing, page 17
Other fees as filed, from pages 20–21. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures HomeTowne Studios publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: HomeTowne Studios, LLC, 2026 filing, page 64
SBA loans to HomeTowne Studios franchisees
Lenders approved 18 SBA-backed loans for HomeTowne Studios franchisees from 2021 to 2026, $67.7M in all: 17 7(a) loans and 1 504 loan. One has been paid in full; none was charged off. The other 17 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | HomeTowne Studios | Typical hotel brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +18% / +194% | +2.1% / +9.7% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 2.2% / 22% | 3.1% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical hotel brand is the median of the 47 brands in hotel franchises with three years of counts.
How HomeTowne Studios compares
Of the 116 hotel franchises on this site, HomeTowne Studios is the 69th cheapest to open and the 43rd largest by number of locations.
| Figure | HomeTowne Studios | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $11.7M | $9.44M | $222K |
| Cost to open, high end | $14.5M | $21.3M | $477K |
| Franchise fee | $30K | $54K | $40K |
| Royalty | 5.5% | 5% | 6% |
| US locations | 80 | 37 | 21 |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 13 (+5) | 50 | – | – |
| 2022 | 18 (+5) | 50 | – | – |
| 2023 | 25 (+7) | 48 | +10 | −3 |
| 2024 | 45 (+20) | 39 | +20 | 0 |
| 2025 | 53 (+8) | 27 | +9 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 8 to 53 (+45, +563%). The earlier years come from the brand's 2024 filing.
Source: HomeTowne Studios, LLC, 2026 filing, page 67
2021–2022: HomeTowne Studios, LLC, 2024 filing, page 66
Where HomeTowne Studios locations are
At the end of 2025, HomeTowne Studios had locations in 25 states. The most are in Texas, Georgia and Florida.
- Texas10
- Georgia9
- Florida6
- Michigan6
- Colorado5
- New Jersey4
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 6 | 4 | 10 |
| Georgia | 6 | 3 | 9 |
| Florida | 2 | 4 | 6 |
| Michigan | 6 | 0 | 6 |
| Colorado | 0 | 5 | 5 |
| New Jersey | 4 | 0 | 4 |
| New York | 4 | 0 | 4 |
| Pennsylvania | 4 | 0 | 4 |
| Virginia | 4 | 0 | 4 |
| Alabama | 3 | 0 | 3 |
All 25 states
| California | 3 |
|---|---|
| North Carolina | 3 |
| Washington | 3 |
| Illinois | 2 |
| Kentucky | 2 |
| Oregon | 2 |
| South Carolina | 2 |
| Arkansas | 1 |
| Connecticut | 1 |
| Delaware | 1 |
| Louisiana | 1 |
| Maryland | 1 |
| Missouri | 1 |
| Ohio | 1 |
| Tennessee | 1 |
Source: HomeTowne Studios, LLC, 2026 filing, page 68
Who owns HomeTowne Studios?
HomeTowne Studios franchises are sold by HomeTowne Studios, LLC.
From HomeTowne Studios, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 13–14. |
|---|---|
| Bankruptcy | No bankruptcy of the franchisor. Its general counsel previously served as general counsel of ASTECH Engineered Products, which filed for Chapter 11 in July 2022; a liquidation plan was confirmed in May 2024 and the case closed in January 2026. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: HomeTowne Studios, LLC, 2026 filing, litigation on pages 13–14, bankruptcy on page 14
HomeTowne Studios filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from HomeTowne Studios, LLC’s 2026 filing, issued April 9, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository and the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 9, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
