Cheer Athletics franchise
2022 filing · April 19, 2022Growing
Cheer Athletics at a glance
An all-star cheerleading gym running competitive teams, classes and camps for kids and teens. At the end of 2021 there were 12 Cheer Athletics locations in the US, 11 franchised and 1 company-owned.
The business
- Franchisor
- Cheer Athletics Holdings, LLC
- The company that sells the franchises
- Franchisor based in
- Plano, Texas
- Typical size
- 15,000–25,000 sq ft
What you pay
- Cost to open
- $384K–$866K
- Fee, build-out and opening working capital
- Franchise fee
- $75,000
- Paid once, when you sign
- Royalty
- 10%
- 10% of gross revenues, paid monthly
- Brand fund
- None now
- Not charged at present (0%); up to 3% of gross revenue
- Renewal fee
- $25,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 12
- Franchised and company-owned
- Franchised
- 11
- Company-owned
- 1
- Change in 3 years
- +11
- Franchised locations, 2019–2021
- States
- 9
- Most in Texas, Colorado and Florida
Support and records
From Cheer Athletics Holdings, LLC’s 2022 filing; revenue and net income from its audited financial statements, page 144; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Cheer Athletics among all franchises with the same figure.
| Figure | Cheer Athletics | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $624,830 | Costs more than 72% of franchises |
| Franchise feePaid once, when you sign | $75,000 | Higher than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 10% | Higher than 95% of brands with a set rate |
| US locationsFranchised and company-owned | 12 | Fewer than 58% of franchises |
How much a Cheer Athletics franchise costs
Opening one Cheer Athletics costs an estimated $383,760 to $865,900. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are equipmen t – gym ($120,000 to $250,000) and leasehold improvements - - store construction/build-out ($75,000 to $220,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $75,000 | ||
| Leasehold Security Deposit | $16,250 | $45,000 | |
| Leasehold Improvements - - Store Construction/Build-Out | $75,000 | $220,000 | |
| Leasehold Rent – 3 months | $48,750 | $135,000 | |
| Architectura l Drawings | $7,500 | $37,500 | |
| Equipmen t – Gym | $120,000 | $250,000 | |
| Equipment & Supplies – Office | $2,000 | $5,000 | |
| Compu ter/POS System | $2,000 | $6,000 | |
| Signs | $2,500 | $25,000 | |
| Licenses & Permits | $700 | $6,000 | |
| Professio nal Fees | $1,500 | $5,000 | |
| Insura nce Premium, Excluding Workers Compensation Insurance – 3 months | $2,560 | $6,400 | |
| Optional Grand Opening Event | $0 | $5,000 | |
| Additional Funds – 3 months | $30,000 | $45,000 | |
| Total | $383,760 | $865,900 | |
Source: Cheer Athletics Holdings, LLC, 2022 filing, page 16
Cheer Athletics franchise fee
The franchise fee is $75,000. You pay it when you sign the franchise agreement.
Source: Cheer Athletics Holdings, LLC, 2022 filing, page 12
Royalty and ongoing fees
| Royalty | 10% of gross revenues, paid monthly. |
|---|---|
| Brand or marketing fund | Not charged at present (0%); up to 3% of gross revenue. |
| Transfer Fee | $10,000 |
| Renewal | $25,000 |
| Additional Training | Then-current fee (currently, $250), as described in Manual. |
| Minimum Local Advertising Expenditure | Currently 3%, but up to 5% of Gross Revenues. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Cheer Athletics Holdings, LLC, 2022 filing, page 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Cheer Athletics does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Cheer Athletics Holdings, LLC, 2022 filing, page 38
How Cheer Athletics compares
Of the 120 sports franchises on this site, Cheer Athletics is the 78th cheapest to open and the 60th largest by number of locations.
| Figure | Cheer Athletics | Typical sports brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $384K | $227K | $222K |
| Cost to open, high end | $866K | $442K | $477K |
| Franchise fee | $75K | $50K | $40K |
| Royalty | 10% | 7% | 6% |
| US locations | 12 | 15 | 21 |
| Closed or left per year | 0% | 2.6% | – |
| Shares earnings figures | No | 77 of 120 | 2,147 of 3,352 |
Typical is the median across the 120 brands in sports franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 3 | 0 | 0 |
| 2020 | 9 (+9) | 1 | +9 | 0 |
| 2021 | 11 (+2) | 1 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Cheer Athletics Holdings, LLC, 2022 filing, page 39
Where Cheer Athletics locations are
At the end of 2021, Cheer Athletics had locations in 9 states. The most are in Texas, Colorado and Florida.
- Texas4
- Colorado1
- Florida1
- Missouri1
- Nebraska1
- New York1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 3 | 1 | 4 |
| Colorado | 1 | 0 | 1 |
| Florida | 1 | 0 | 1 |
| Missouri | 1 | 0 | 1 |
| Nebraska | 1 | 0 | 1 |
| New York | 1 | 0 | 1 |
| North Carolina | 1 | 0 | 1 |
| Ohio | 1 | 0 | 1 |
| Pennsylvania | 1 | 0 | 1 |
Source: Cheer Athletics Holdings, LLC, 2022 filing, page 39
Who owns Cheer Athletics?
Cheer Athletics franchises are sold by Cheer Athletics Holdings, LLC.
From Cheer Athletics Holdings, LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 11–12. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Cheer Athletics Holdings, LLC, 2022 filing, litigation on pages 11–12, bankruptcy on page 12
Cheer Athletics filings
The figures on this page come from Cheer Athletics Holdings, LLC’s 2022 filing, issued April 19, 2022, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 19, 2022 | Minnesota | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Cheer Athletics is also on these lists: fitness franchises.