The Swing Bays franchise
2026 filing · October 27, 2026Shares sales figures
The Swing Bays at a glance
An indoor golf facility with simulators, lessons, practice areas, club fitting and event hosting.
The business
- Franchisor
- The Swing Bays Franchise, LLC
- The company that sells the franchises
- Franchising since
- 2024
- 2 years of selling franchises
- Franchisor based in
- Englewood, Colorado
- Typical size
- 4,000–6,000 sq ft
What you pay
- Cost to open
- $261K–$1.05M
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of weekly gross revenues, deducted weekly
- Brand fund
- None now
- Not charged at present; up to 2% of gross revenue
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- Franchised, 2026
- 1
- As printed in the filing
From The Swing Bays Franchise, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
The Swing Bays among all franchises with the same figure.
| Figure | The Swing Bays | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $657,700 | Costs more than 74% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
How much a The Swing Bays franchise costs
Opening one The Swing Bays costs an estimated $261,400 to $1,054,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction & leasehold improvements ($40,000 to $300,000) and golf simulators & golf equipment ($100,000 to $250,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| TO BE MADE Initial Franchise Fee | $40,000 | ||
| Lease Payments (3 Months) | $12,000 | $54,000 | |
| Security Deposits | $4,000 | $17,000 | |
| Delayed Opening Fee | $0 | $6,000 | |
| Architectural Fees | $5,000 | $20,000 | |
| Construction & Leasehold Improvements | $40,000 | $300,000 | |
| Furniture & Fixtures | $13,000 | $60,000 | |
| Signage | $5,000 | $40,000 | |
| Golf Simulators & Golf Equipment | $100,000 | $250,000 | |
| TO BE MADE Computer System and POS System | $2,000 | $10,000 | |
| Business Licenses and Permits (Excludes Alcohol Permit) | $500 | $4,000 | |
| Professional Fees | $1,000 | $5,000 | |
| Opening Inventory & Supplies | $2,500 | $25,000 | |
| Insurance (3 Months) | $900 | $3,000 | |
| Travel & Living Expenses for Training | $500 | $5,000 | |
| Grand Opening Advertising | $15,000 | $30,000 | |
| Ancillary Real Estate Costs | $0 | $25,000 | |
| On-Site Location Evaluation Fee | $0 | $5,000 | |
| Gym Buildout (if included in floorplan) | $0 | $50,000 | |
| TO BE MADE Club Repair Buildout (if included in floorplan) | $0 | $25,000 | |
| Additional Funds – 3 Months | $20,000 | $80,000 | |
| Total | $261,400 | $1,054,000 | |
Source: The Swing Bays Franchise, LLC, 2026 filing, page 18
The Swing Bays franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: The Swing Bays Franchise, LLC, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 6% of weekly gross revenues, deducted weekly. |
|---|---|
| Brand or marketing fund | Not charged at present; up to 2% of gross revenue. |
| Renewal Fee | $5,000 |
| Local Store Marketing | 1% of Gross Revenue (your “LSM” or “Local Store Marketing”) |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Swing Bays Franchise, LLC, 2026 filing, pages 13 and 15
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures The Swing Bays publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: The Swing Bays Franchise, LLC, 2026 filing, page 53
How The Swing Bays compares
Of the 120 sports franchises on this site, The Swing Bays is the 66th cheapest to open.
| Figure | The Swing Bays | Typical sports brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $261K | $227K | $222K |
| Cost to open, high end | $1.05M | $442K | $477K |
| Franchise fee | $40K | $50K | $40K |
| Royalty | 6% | 7% | 6% |
| Shares earnings figures | Yes | 77 of 120 | 2,147 of 3,352 |
Typical is the median across the 120 brands in sports franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2024 | 0 (0) | 1 |
| 2025 | 0 (0) | 1 |
| 2026 | 1 (+1) | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Fiscal years end June 30.
These figures don't add up as printed: the 2026 counts come to 2, but the filing shows 1. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: golf simulator franchises and franchise failure rates.
Source: The Swing Bays Franchise, LLC, 2026 filing, page 56
Who owns The Swing Bays?
The Swing Bays franchises are sold by The Swing Bays Franchise, LLC. It is a subsidiary of Dustin Miller Golf LLC.
From The Swing Bays Franchise, LLC’s 2026 filing, page 10.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Swing Bays Franchise, LLC, 2026 filing, litigation on page 12, bankruptcy on page 12
The Swing Bays filings
The figures on this page come from The Swing Bays Franchise, LLC’s 2026 filing, issued October 27, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | October 27, 2026 | NASAA depository | Costs, fees and locations, 2024–2026 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other sports franchises
All sports franchises
The Swing Bays is also on these lists: entertainment franchises.