Coney Waffle franchise
2022 filing · February 3, 2022Shares sales figures
Coney Waffle at a glance
An ice cream shop serving waffle cones, cups, over-the-top milkshakes and other frozen treats. At the end of 2021 there were 4 Coney Waffle locations in the US, all company-owned.
The business
- Franchisor
- CW Franchise LLC
- The company that sells the franchises
- Franchisor based in
- Sea Girt, New Jersey
- Typical size
- 1,100–2,000 sq ft
What you pay
- Cost to open
- $271K–$547K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of monthly gross revenue, paid monthly
- Brand fund
- 2%
- 2% of gross revenue, paid monthly
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 4
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 4
- Change in 3 years
- 0
- Franchised locations, 2019–2021
Support and records
From CW Franchise LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Coney Waffle among all franchises with the same figure.
| Figure | Coney Waffle | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $408,500 | Costs more than 55% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a Coney Waffle franchise costs
Opening one Coney Waffle costs an estimated $270,500 to $546,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: CW Franchise LLC, 2022 filing, page 1
Coney Waffle franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: CW Franchise LLC, 2022 filing, page 8
Royalty and ongoing fees
| Royalty | 7% of monthly gross revenue, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of gross revenue, paid monthly. |
| Computer Systems/POS | $1,500 - $3,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: CW Franchise LLC, 2022 filing, page 9
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Coney Waffle publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: CW Franchise LLC, 2022 filing, page 42
- Estimate Estimated yearly sales per location
- $330K–$580K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Coney Waffle compares
Of the 101 ice cream franchises on this site, Coney Waffle is the 43rd cheapest to open and the 74th largest by number of locations.
| Figure | Coney Waffle | Typical ice cream brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $271K | $285K | $222K |
| Cost to open, high end | $547K | $597K | $477K |
| Franchise fee | $40K | $35K | $40K |
| Royalty | 7% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 4 | 18 | 21 |
| Shares earnings figures | Yes | 76 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in ice cream franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 4 | 0 | 0 |
| 2020 | 0 (0) | 4 | 0 | 0 |
| 2021 | 0 (0) | 4 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: ice cream franchise costs and franchise failure rates.
Source: CW Franchise LLC, 2022 filing, page 43
Who owns Coney Waffle?
Coney Waffle franchises are sold by CW Franchise LLC.
From CW Franchise LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: CW Franchise LLC, 2022 filing, litigation on page 8, bankruptcy on page 8
Coney Waffle filings
The figures on this page come from CW Franchise LLC’s 2022 filing, issued February 3, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | February 3, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other ice cream franchises
All ice cream franchises
Coney Waffle is also on these lists: retail franchises, food franchises.