Cookie Plug franchise
2025 filing · June 20, 2025GrowingShares sales figures
Cookie Plug at a glance
A fast-casual shop baking and selling cookies and other specialty desserts, with drinks and merchandise. At the end of 2024 there were 31 Cookie Plug locations in the US, 28 franchised and 3 company-owned.
The business
- Franchisor
- BAA Brands, LLC
- The company that sells the franchises
- Franchisor based in
- Evansville, Indiana
- Typical size
- 600–1,200 sq ft
What you pay
- Cost to open
- $174K–$568K
- Fee, build-out and opening working capital
- Franchise fee
- $39,900
- Paid once, when you sign
- Royalty
- 7%
- 7% of weekly gross revenue, paid weekly, plus a brand fund fee, currently 2%
- Brand fund
- 2%
- 2% of weekly gross revenue, paid weekly; it can rise to 3%
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 31
- Franchised and company-owned
- Franchised
- 28
- Company-owned
- 3
- Change in 3 years
- +28
- Franchised locations, 2022–2024
- States
- 13
- Most in California, North Carolina and Texas
From BAA Brands, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Cookie Plug among all franchises with the same figure.
| Figure | Cookie Plug | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $371,070 | Costs more than 51% of franchises |
| Franchise feePaid once, when you sign | $39,900 | Lower than 57% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 31 | More than 56% of franchises |
| Sales per locationYearly, as the brand reports it | $303,376 | Lower than 89% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 0.8× | Lower than 87% of brands that share sales figures |
How much a Cookie Plug franchise costs
Opening one Cookie Plug costs an estimated $174,300 to $567,840. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate improvements ($25,000 to $225,000) and equipment, fixtures and decor ($60,000 to $125,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $29,900 | $39,900 | |
| Training Expenses | $500 | $3,500 | |
| Equipment, Fixtures and Decor | $60,000 | $125,000 | |
| POS System, Hardware and Software | $2,000 | $6,000 | |
| Camera System | $1,500 | $3,000 | |
| Signs | $1,500 | $24,500 | |
| Grand Opening Advertising | $10,000 | $20,000 | |
| Real Estate Improvements | $25,000 | $225,000 | |
| Insurance | $1,000 | $2,000 | |
| Permits | $700 | $5,000 | |
| Lease Deposit | $0 | $7,500 | |
| Professional Fees | $5,000 | $15,000 | |
| Initial Order of Cookie Dough and Toppings | $6,500 | $10,000 | |
| Initial Order of Branded Apparel | $1,000 | $2,500 | |
| Initial Inventory | $3,500 | $10,500 | |
| Other Opening Costs | $1,000 | $10,000 | |
| Additional Funds – 3 months | $25,200 | $58,440 | |
| Total | $174,300 | $567,840 |
Source: BAA Brands, LLC, 2025 filing, page 18
Cookie Plug franchise fee
The franchise fee is $39,900. You pay it when you sign the franchise agreement.
Source: BAA Brands, LLC, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | 7% of weekly gross revenue, paid weekly, plus a brand fund fee, currently 2%. |
|---|---|
| Brand or marketing fund | 2% of weekly gross revenue, paid weekly; it can rise to 3%. |
| Technology Fee | Currently, $700 per month |
| Remedial Training Fee | $750 per trainer per day, plus travel and other expenses. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: BAA Brands, LLC, 2025 filing, pages 11 and 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Cookie Plug publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $303,376
- Median revenue
- $299,171
Yearly figures for 2024, covering franchised outlets open at least 12 months at the end of 2024 (5 locations). The average is about 0.8 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: BAA Brands, LLC, 2025 filing, pages 52–54
How Cookie Plug compares
Of the 112 bakery franchises on this site, Cookie Plug is the 19th cheapest to open and the 44th largest by number of locations.
| Figure | Cookie Plug | Typical bakery brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $174K | $341K | $222K |
| Cost to open, high end | $568K | $720K | $477K |
| Franchise fee | $40K | $40K | $40K |
| Royalty | 7% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| Sales per location | $303K | $792K | $794K |
| US locations | 31 | 16 | 21 |
| Closed or left per year | 85.4% | 3.9% | – |
| Shares earnings figures | Yes | 74 of 112 | 2,147 of 3,352 |
Typical is the median across the 112 brands in bakery franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 8 (+8) | 24 | +8 | 0 |
| 2023 | 18 (+10) | 22 | +17 | −7 |
| 2024 | 28 (+10) | 3 | +25 | −15 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: BAA Brands, LLC, 2025 filing, page 55
Where Cookie Plug locations are
At the end of 2024, Cookie Plug had locations in 13 states. The most are in California, North Carolina and Texas.
- California10
- North Carolina3
- Texas3
- Alabama2
- Arizona2
- Michigan2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 7 | 3 | 10 |
| North Carolina | 3 | 0 | 3 |
| Texas | 3 | 0 | 3 |
| Alabama | 2 | 0 | 2 |
| Arizona | 2 | 0 | 2 |
| Michigan | 2 | 0 | 2 |
| Nevada | 2 | 0 | 2 |
| Pennsylvania | 2 | 0 | 2 |
| Florida | 1 | 0 | 1 |
| Indiana | 1 | 0 | 1 |
Source: BAA Brands, LLC, 2025 filing, page 56
Who owns Cookie Plug?
Cookie Plug franchises are sold by BAA Brands, LLC. Its filing names no parent company.
From BAA Brands, LLC’s 2025 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: BAA Brands, LLC, 2025 filing, litigation on page 10, bankruptcy on page 10
Cookie Plug filings
The figures on this page come from BAA Brands, LLC’s 2025 filing, issued June 20, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | June 20, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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