Crowne Plaza franchise
2024 filing · March 28, 2024Shares sales figures
Crowne Plaza at a glance
An IHG upscale hotel brand for business and leisure travelers, including Crowne Plaza Suites and Resorts. At the end of 2023 there were 85 Crowne Plaza locations in the US, all franchised.
The business
- Industry
- Hotel
- Franchisor
- Holiday Hospitality Franchising, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $16.7M–$77.8M
- Typical 250-room hotel, excluding land
- Franchise fee
- $125,000
- $500 per guest room, at least $75,000; $125,000 for a 250-room hotel.
- Royalty
- 5%
- 5% of gross rooms revenue, paid monthly
- Agreement length
- 20 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2023
- 85
- Franchised and company-owned
- Franchised
- 85
- Company-owned
- 0
- States
- 30
- Most in California, New York and Texas
From Holiday Hospitality Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Crowne Plaza among all franchises with the same figure.
| Figure | Crowne Plaza | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $47,246,101 | Costs more than 99% of franchises |
| Franchise feePaid once, when you sign | $125,000 | Higher than 99% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 85 | More than 74% of franchises |
How much a Crowne Plaza franchise costs
Opening typical 250-room hotel, excluding land costs an estimated $16,726,651 to $77,765,550. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 62
Crowne Plaza franchise fee
The franchise fee is $125,000, $500 per guest room, at least $75,000; $125,000 for a 250-room hotel.. You pay it when you sign the franchise agreement.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 60
Royalty and ongoing fees
| Royalty | 5% of gross rooms revenue, paid monthly. |
|---|---|
| Technology Services Fee | $17.06 per room, per month. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 39
Other fees as filed, from page 40. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Crowne Plaza publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 98
How Crowne Plaza compares
Of the 116 hotel franchises on this site, Crowne Plaza is the 82nd cheapest to open and the 42nd largest by number of locations.
| Figure | Crowne Plaza | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $16.7M | $9.44M | $222K |
| Cost to open, high end | $77.8M | $21.3M | $477K |
| Franchise fee | $125K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 85 | 37 | 21 |
| Change in franchised locations, 0 yrs | −19.8% | +9.2% | – |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 88 (−18) | 0 |
| 2022 | 87 (−1) | 0 |
| 2023 | 85 (−2) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 102
Where Crowne Plaza locations are
At the end of 2023, Crowne Plaza had franchised locations in 30 states. The most are in California, New York and Texas.
- California8
- New York7
- Texas7
- Florida6
- Illinois6
- New Jersey5
| State | Franchised |
|---|---|
| California | 8 |
| New York | 7 |
| Texas | 7 |
| Florida | 6 |
| Illinois | 6 |
| New Jersey | 5 |
| Georgia | 4 |
| Ohio | 3 |
| Pennsylvania | 3 |
| South Carolina | 3 |
All 30 states
| Virginia | 3 |
|---|---|
| Arizona | 2 |
| Indiana | 2 |
| Louisiana | 2 |
| Maryland | 2 |
| Michigan | 2 |
| Minnesota | 2 |
| Missouri | 2 |
| North Carolina | 2 |
| Oregon | 2 |
| Tennessee | 2 |
| Washington | 2 |
| Alaska | 1 |
| Colorado | 1 |
| Kentucky | 1 |
| Massachusetts | 1 |
| Nebraska | 1 |
| New Mexico | 1 |
| Rhode Island | 1 |
| Wisconsin | 1 |
Source: Holiday Hospitality Franchising, LLC, 2024 filing, page 103
Who owns Crowne Plaza?
Crowne Plaza franchises are sold by Holiday Hospitality Franchising, LLC.
From Holiday Hospitality Franchising, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 21–36. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Holiday Hospitality Franchising, LLC, 2024 filing, litigation on pages 21–36, bankruptcy on page 36
Crowne Plaza filings
The figures on this page come from Holiday Hospitality Franchising, LLC’s 2024 filing, issued March 28, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 28, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
