Dream Day Dressing Rooms franchise
2024 filing · May 16, 2024
Dream Day Dressing Rooms at a glance
A mobile business setting up fully furnished bridal and event dressing suites at wedding venues. At the end of 2023 there were 1 Dream Day Dressing Rooms locations in the US, all company-owned.
The business
- Franchisor
- Suite Surroundings, LLC
- The company that sells the franchises
- Franchisor based in
- Andover, Minnesota
What you pay
- Cost to open
- $56K–$108K
- Fee, build-out and opening working capital
- Franchise fee
- $15,000
- Paid once, when you sign
- Royalty
- 3%
- The greater of 3% of gross revenue or $250 a month
- Brand fund
- Yes
- ½% of gross revenue or $40, whichever is more
- Agreement length
- 3 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- Introductions to lenders
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 2 years
- 0
- Franchised locations, 2021–2023
- States
- 1
- Most in Minnesota
From Suite Surroundings, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Dream Day Dressing Rooms among all franchises with the same figure.
| Figure | Dream Day Dressing Rooms | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $81,775 | Costs less than 91% of franchises |
| Franchise feePaid once, when you sign | $15,000 | Lower than 93% of franchises |
| RoyaltyShare of sales paid to the franchisor | 3% | Lower than 98% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Dream Day Dressing Rooms franchise costs
Opening one Dream Day Dressing Rooms costs an estimated $56,000 to $107,550. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are furniture and fixtures ($23,750 to $40,000) and operating expenses and additional funds ($6,000 to $20,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $15,000 | ||
| Technology | $1,000 | $4,000 | |
| Furniture and Fixtures | $23,750 | $40,000 | |
| Real Estate | $0 | $1,900 | |
| Leasehold Improvements | $0 | $500 | |
| Startup Inventory | $4,700 | $7,500 | |
| Vehicle or Trailer | $1,500 | $3,500 | |
| Vehicle and/or Trailer Graphics | $500 | $2,000 | |
| Staffing | $0 | $7,500 | |
| Insurance | $2,300 | $3,000 | |
| Travel, Lodging and Meals for Initial Training Program | $1,000 | $1,850 | |
| Business Licenses, Permits, Certifications, Professional Fees, and Association Dues | $250 | $800 | |
| Operating Expenses and Additional Funds | $6,000 | $20,000 | |
| Total | $56,000 | $107,550 | |
Source: Suite Surroundings, LLC, 2024 filing, page 15
Dream Day Dressing Rooms franchise fee
The franchise fee is $15,000. You pay it when you sign the franchise agreement.
Source: Suite Surroundings, LLC, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | The greater of 3% of gross revenue or $250 a month. |
|---|---|
| Brand or marketing fund | ½% of gross revenue or $40, whichever is more. |
| Technology | $1,000 |
| Additional Training | $250 per person per day or costs of third-party charges. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Suite Surroundings, LLC, 2024 filing, page 11
Other fees as filed, from pages 11–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Dream Day Dressing Rooms does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Suite Surroundings, LLC, 2024 filing, page 48
How Dream Day Dressing Rooms compares
Of the 139 mobile franchises on this site, Dream Day Dressing Rooms is the 36th cheapest to open and the 104th largest by number of locations.
| Figure | Dream Day Dressing Rooms | Typical mobile brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $56K | $96K | $222K |
| Cost to open, high end | $108K | $167K | $477K |
| Franchise fee | $15K | $35K | $40K |
| Royalty | 3% | 7% | 6% |
| US locations | 1 | 10 | 21 |
| Shares earnings figures | No | 91 of 139 | 2,147 of 3,352 |
Typical is the median across the 139 brands in mobile franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | – | – |
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Suite Surroundings, LLC, 2024 filing, page 49
Where Dream Day Dressing Rooms locations are
At the end of 2023, Dream Day Dressing Rooms had locations in 1 state. The most are in Minnesota.
- Minnesota1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Minnesota | 0 | 1 | 1 |
Source: Suite Surroundings, LLC, 2024 filing, page 50
Who owns Dream Day Dressing Rooms?
Dream Day Dressing Rooms franchises are sold by Suite Surroundings, LLC. Its filing names no parent company.
From Suite Surroundings, LLC’s 2024 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Suite Surroundings, LLC, 2024 filing, litigation on page 10, bankruptcy on page 10
Dream Day Dressing Rooms filings
The figures on this page come from Suite Surroundings, LLC’s 2024 filing, issued May 16, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 16, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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