Egoscue franchise
2024 filing · January 18, 2024
Egoscue at a glance
A clinic using the Egoscue Method of posture therapy and corrective exercise to treat chronic pain. At the end of 2023 there were 24 Egoscue locations in the US, 22 franchised and 2 company-owned.
The business
- Industry
- Health and wellness
- Franchisor
- Egoscue, Inc
- The company that sells the franchises
- Franchising since
- 2003
- 21 years of selling franchises
- Franchisor based in
- Park City, Utah
What you pay
- Cost to open
- $164K–$256K
- Fee, build-out and opening working capital
- Franchise fee
- $100,000
- Paid once, when you sign
- Royalty
- 6%
- A minimum royalty of $2,500 a month, plus 6% of gross sales above $12,000 a month, paid monthly; plus a brand development contribution of 2% of gross sales or $500 a month
- Brand fund
- Yes
- 2% of gross sales or $500 a month, whichever is more
- Agreement length
- 5 years
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 24
- Franchised and company-owned
- Franchised
- 22
- Company-owned
- 2
- States
- 13
- Most in California, Arizona and Florida
Support and records
From Egoscue, Inc’s 2024 filing; revenue and net income from its audited financial statements, page 141; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Egoscue among all franchises with the same figure.
| Figure | Egoscue | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $209,500 | Costs less than 68% of franchises |
| Franchise feePaid once, when you sign | $100,000 | Higher than 98% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 24 | More than 52% of franchises |
How much a Egoscue franchise costs
Opening one Egoscue costs an estimated $163,500 to $255,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial franchise fee ($100,000) and real estate improvements ($10,000 to $40,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $100,000 | ||
| Travel, lodging, food, and other expenses while training | $2,000 | $5,000 | |
| Real estate improvements | $10,000 | $40,000 | |
| Rent (3 months of’ rent, plus a security | $12,000 | $33,000 | |
| Therapy and fitness equipment, furniture, fixtures, and décor | $11,000 | $17,000 | |
| POS system, computer hardware, and software | $4,000 | $8,000 | |
| Signs | $4,000 | $5,000 | |
| Misc. opening costs | $3,500 | $5,500 | |
| Opening inventory and supplies | $5,000 | $7,000 | |
| Grand opening marketing | $2,000 | $15,000 | |
| Additional funds (3 months) | $10,000 | $20,000 | |
| Total | $163,500 | $255,500 | |
Source: Egoscue, Inc, 2024 filing, page 17
Egoscue franchise fee
The franchise fee is $100,000. You pay it when you sign the franchise agreement.
Source: Egoscue, Inc, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | A minimum royalty of $2,500 a month, plus 6% of gross sales above $12,000 a month, paid monthly; plus a brand development contribution of 2% of gross sales or $500 a month. |
|---|---|
| Brand or marketing fund | 2% of gross sales or $500 a month, whichever is more. |
| Technology Fee | Currently, $250 per month |
| Transfer Visit Fee | Currently, $100 per visit fulfilled by another Egoscue® facility |
| Additional In-Person Training | $300 per day, per person |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Egoscue, Inc, 2024 filing, page 12
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Egoscue does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Egoscue, Inc, 2024 filing, page 44
How Egoscue compares
Of the 199 health and wellness franchises on this site, Egoscue is the 58th cheapest to open and the 65th largest by number of locations.
| Figure | Egoscue | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $164K | $224K | $222K |
| Cost to open, high end | $256K | $498K | $477K |
| Franchise fee | $100K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| US locations | 24 | 10 | 21 |
| Change in franchised locations, 0 yrs | −26.7% | +23.8% | – |
| Shares earnings figures | No | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 28 (−2) | 2 |
| 2022 | 22 (−6) | 2 |
| 2023 | 22 (0) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Egoscue, Inc, 2024 filing, page 45
Where Egoscue locations are
At the end of 2023, Egoscue had locations in 13 states. The most are in California, Arizona and Florida.
- California6
- Arizona2
- Florida2
- Japan2
- Mexico2
- Nevada2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 4 | 2 | 6 |
| Arizona | 2 | 0 | 2 |
| Florida | 2 | 0 | 2 |
| Japan | 2 | 0 | 2 |
| Mexico | 2 | 0 | 2 |
| Nevada | 2 | 0 | 2 |
| New York | 2 | 0 | 2 |
| Georgia | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Oregon | 1 | 0 | 1 |
All 13 states
| Pennsylvania | 1 |
|---|---|
| Virginia | 1 |
| Washington | 1 |
Source: Egoscue, Inc, 2024 filing, page 45
Who owns Egoscue?
Egoscue franchises are sold by Egoscue, Inc. Its filing names no parent company.
From Egoscue, Inc’s 2024 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Egoscue, Inc, 2024 filing, litigation on page 11, bankruptcy on page 11
Egoscue filings
The figures on this page come from Egoscue, Inc’s 2024 filing, issued January 18, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | January 18, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
