Ella Café franchise
2022 filing · July 1, 2022
Ella Café at a glance
A coffee house serving espresso drinks, cold brew and teas with pastries, paninis and salads. At the end of 2021 there were 1 Ella Café locations in the US, all company-owned.
The business
- Franchisor
- Ella Coffee Company, LLC
- The company that sells the franchises
- Franchisor based in
- Plantation, Florida
- Typical size
- 1,500–2,500 sq ft
What you pay
- Cost to open
- $289K–$797K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, paid weekly, plus 2% to the marketing fund
- Brand fund
- 2%
- 2% of gross sales, paid weekly
- Renewal fee
- 50% of our
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
From Ella Coffee Company, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Ella Café among all franchises with the same figure.
| Figure | Ella Café | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $543,003 | Costs more than 67% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Ella Café franchise costs
Opening one Ella Café costs an estimated $288,750 to $797,256. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Ella Coffee Company, LLC, 2022 filing, page 19
Ella Café franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Ella Coffee Company, LLC, 2022 filing, page 12
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid weekly, plus 2% to the marketing fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid weekly. |
| Technology Fee | Currently $100 per month |
| Renewal | 50% of our |
| Replacement/Additional Training Fee | Currently, $350 |
| Local Marketing | 3% of Gross Sales, currently 2% |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Ella Coffee Company, LLC, 2022 filing, page 12
Other fees as filed, from pages 13–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Ella Café does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Ella Coffee Company, LLC, 2022 filing, page 46
- Estimate Estimated yearly sales per location
- $650K–$1.2M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Ella Café compares
Of the 117 coffee franchises on this site, Ella Café is the 42nd cheapest to open and the 95th largest by number of locations.
| Figure | Ella Café | Typical coffee brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $289K | $350K | $222K |
| Cost to open, high end | $797K | $741K | $477K |
| Franchise fee | $40K | $35K | $40K |
| Royalty | 7% | 6% | 6% |
| Brand fund | 2% | 1.5% | 2% |
| US locations | 1 | 8 | 21 |
| Shares earnings figures | No | 69 of 117 | 2,147 of 3,352 |
Typical is the median across the 117 brands in coffee franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2019 | 0 (0) | 1 |
| 2020 | 0 (0) | 1 |
| 2021 | 0 (0) | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs and franchise failure rates.
Source: Ella Coffee Company, LLC, 2022 filing, page 47
Who owns Ella Café?
Ella Café franchises are sold by Ella Coffee Company, LLC. Its filing names no parent company.
From Ella Coffee Company, LLC’s 2022 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Ella Coffee Company, LLC, 2022 filing, litigation on page 11, bankruptcy on page 12
Ella Café filings
The figures on this page come from Ella Coffee Company, LLC’s 2022 filing, issued July 1, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | July 1, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other coffee franchises
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Ella Café is also on these lists: food franchises.