Summer Moon Coffee franchise
2022 filing · April 29, 2022Growing
Summer Moon Coffee at a glance
A coffee shop selling oak-roasted coffees, teas, baked goods and whole bean coffee. At the end of 2021 there were 14 Summer Moon Coffee locations in the US, 8 franchised and 6 company-owned.
The business
- Franchisor
- Summer Moon Franchising LLC
- The company that sells the franchises
- Current franchisor selling since
- 2020
- 2 years of selling franchises
- Franchisor based in
- Driftwood, Texas
- Typical size
- 1,000–1,850 sq ft
What you pay
- Cost to open
- $374K–$741K
- A single Summer Moon coffee shop
- Franchise fee
- $25,000
- You also pay initial training and opening support fees
- Royalty
- 5%
- 5% of gross sales, paid monthly
- Brand fund
- None now
- Not charged at present (0%); up to 2% of gross sales
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 14
- Franchised and company-owned
- Franchised
- 8
- Company-owned
- 6
- Change in 3 years
- +8
- Franchised locations, 2019–2021
- States
- 3
- Most in Texas, Oklahoma and Wisconsin
Support and records
From Summer Moon Franchising LLC’s 2022 filing; revenue and net income from its audited financial statements, page 247; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Summer Moon Coffee among all franchises with the same figure.
| Figure | Summer Moon Coffee | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $557,575 | Costs more than 68% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 14 | Fewer than 56% of franchises |
How much a Summer Moon Coffee franchise costs
Opening a single Summer Moon coffee shop costs an estimated $374,150 to $741,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($180,000 to $350,000) and furniture, fixtures, and equipment ($60,000 to $160,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $25,000 | ||
| Real Property/Site Lease | $12,000 | $40,000 | |
| Design/Planning | $6,500 | $8,500 | |
| Leasehold Improvements | $180,000 | $350,000 | |
| Furniture, Fixtures, and Equipment | $60,000 | $160,000 | |
| Smallwares and Opening Inventory | $26,000 | $34,000 | |
| Signage | $10,000 | $25,000 | |
| Soft Costs | $2,500 | $5,000 | |
| Insurance | $2,400 | $5,000 | |
| Computer System and Software | $14,000 | $21,000 | |
| Initial Training and Opening Support Fee/Training Costs | $20,000 | $40,500 | |
| Security and Utility Deposits | $250 | $3,500 | |
| Business Licenses | $500 | $3,500 | |
| Additional Funds – 3 months | $15,000 | $20,000 | |
| Total | $374,150 | $741,000 | |
Source: Summer Moon Franchising LLC, 2022 filing, page 21
Summer Moon Coffee franchise fee
The franchise fee is $25,000, you also pay initial training and opening support fees. You pay it when you sign the franchise agreement.
Source: Summer Moon Franchising LLC, 2022 filing, page 13
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid monthly. |
|---|---|
| Brand or marketing fund | Not charged at present (0%); up to 2% of gross sales. |
| Computer System and Software | $14,000 to $21,000 |
| Transfer Fee (Franchise Agreement) | $10,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Summer Moon Franchising LLC, 2022 filing, pages 15 and 16
Other fees as filed, from pages 18–21. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Summer Moon Coffee does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Summer Moon Franchising LLC, 2022 filing, page 66
- Estimate Estimated yearly sales per location
- $630K–$1.1M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Summer Moon Coffee franchisees
Lenders approved 31 SBA 7(a) loans for Summer Moon Coffee franchisees from 2019 to 2026, $18.5M in all. All 6 that have ended were paid in full; none was charged off. The other 25 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Summer Moon Coffee compares
Of the 117 coffee franchises on this site, Summer Moon Coffee is the 63rd cheapest to open and the 47th largest by number of locations.
| Figure | Summer Moon Coffee | Typical coffee brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $374K | $350K | $222K |
| Cost to open, high end | $741K | $741K | $477K |
| Franchise fee | $25K | $35K | $40K |
| Royalty | 5% | 6% | 6% |
| US locations | 14 | 8 | 21 |
| Closed or left per year | 0% | 2.6% | – |
| Shares earnings figures | No | 69 of 117 | 2,147 of 3,352 |
Typical is the median across the 117 brands in coffee franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 6 | 0 | 0 |
| 2020 | 1 (+1) | 6 | +1 | 0 |
| 2021 | 8 (+7) | 6 | +7 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs and franchise failure rates.
Source: Summer Moon Franchising LLC, 2022 filing, page 66
Where Summer Moon Coffee locations are
At the end of 2021, Summer Moon Coffee had locations in 3 states. The most are in Texas, Oklahoma and Wisconsin.
- Texas12
- Oklahoma2
- Wisconsin1
Source: Summer Moon Franchising LLC, 2022 filing, page 67
Who owns Summer Moon Coffee?
Summer Moon Coffee franchises are sold by Summer Moon Franchising LLC. It is a subsidiary of SummerMoon Holdings, LLC.
From Summer Moon Franchising LLC’s 2022 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Summer Moon Franchising LLC, 2022 filing, litigation on page 13, bankruptcy on page 13
Summer Moon Coffee filings
The figures on this page come from Summer Moon Franchising LLC’s 2022 filing, issued April 29, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 29, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Summer Moon Coffee is also on these lists: food franchises.