Famous Toastery franchise
2022 filing · June 21, 2022Fewer locationsShares sales figures
Famous Toastery at a glance
A full-service breakfast and lunch restaurant that also serves beer, wine and cocktails. At the end of 2021 there were 25 Famous Toastery locations in the US, 19 franchised and 6 company-owned.
The business
- Franchisor
- Holiday Park Partners, LLC
- The company that sells the franchises
- Franchisor based in
- Davidson, North Carolina
- Typical size
- 2,800–3,500 sq ft
What you pay
- Cost to open
- $576K–$1M
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid weekly, plus up to 1.5% to the brand development fund
- Brand fund
- Yes
- Up to 1.5% of gross sales, paid with the royalty
- Renewal fee
- $3,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- None
- No exclusive territory
Where it is
- US locations, 2021
- 25
- Franchised and company-owned
- Franchised
- 19
- Company-owned
- 6
- Change in 3 years
- −5
- Franchised locations, 2019–2021
- States
- 3
- Most in North Carolina, South Carolina and Virginia
Support and records
From Holiday Park Partners, LLC’s 2022 filing; revenue and net income from its audited financial statements, page 74; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Famous Toastery among all franchises with the same figure.
| Figure | Famous Toastery | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $787,500 | Costs more than 78% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 25 | More than 53% of franchises |
| Sales per locationYearly, as the brand reports it | $1,316,080 | Higher than 74% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.7× | Higher than 53% of brands that share sales figures |
How much a Famous Toastery franchise costs
Opening one Famous Toastery costs an estimated $575,500 to $999,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($264,000 to $460,000) and equipment ($95,000 to $120,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Rent – 3 Months | $15,000 | $42,000 | |
| Security Deposits | $8,500 | $14,000 | |
| Leasehold Improvements | $264,000 | $460,000 | |
| Signage | $8,500 | $23,000 | |
| Furniture and Fixtures | $24,000 | $60,000 | |
| Equipment | $95,000 | $120,000 | |
| Point of Sale System | $18,500 | $22,500 | |
| Business Licenses and Permits | $3,500 | $8,000 | |
| Liquor License | $2,000 | $10,000 | |
| Professional Fees | $5,000 | $15,000 | |
| Architectural/Design Fees | $8,000 | $30,000 | |
| Insurance – 3 Months | $2,500 | $5,000 | |
| Inventory | $9,000 | $25,000 | |
| Training Expenses | $27,000 | $60,000 | |
| Grand Opening Marketing | $30,000 | ||
| Additional Funds – 3 Months | $10,000 | $30,000 | |
| Total | $575,500 | $999,500 | |
Source: Holiday Park Partners, LLC, 2022 filing, page 22
Famous Toastery franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Holiday Park Partners, LLC, 2022 filing, page 15
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly, plus up to 1.5% to the brand development fund. |
|---|---|
| Brand or marketing fund | Up to 1.5% of gross sales, paid with the royalty. |
| Point of Sale System Maintenance | $300 per month |
| Transfer Fee (Multi-Unit Operator Agreement) | $20,000 |
| Renewal Fee | $3,000 |
| Local Marketing | 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Holiday Park Partners, LLC, 2022 filing, page 16
Other fees as filed, from pages 16–20. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Famous Toastery publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $1,316,080
- Median sales
- $1,196,836
Yearly figures for 2021, covering franchised restaurants reporting for all of 2021. The average is about 1.7 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Holiday Park Partners, LLC, 2022 filing, pages 57–62
SBA loans to Famous Toastery franchisees
Lenders approved 8 SBA 7(a) loans for Famous Toastery franchisees from 2016 to 2026, $5.3M in all. Of the 5 that have ended, 3 were paid in full and 2 were charged off. The other 3 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Famous Toastery | Typical breakfast brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +19% / −21% | +5.4% / +7.9% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 42% | 0% / 7.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 13% | 0% / 0% | 0% / 0% |
Typical breakfast brand is the median of the 20 brands in breakfast franchises with three years of counts.
How Famous Toastery compares
Of the 58 breakfast franchises on this site, Famous Toastery is the 26th cheapest to open and the 23rd largest by number of locations.
| Figure | Famous Toastery | Typical breakfast brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $576K | $640K | $222K |
| Cost to open, high end | $1M | $1.2M | $477K |
| Franchise fee | $45K | $40K | $40K |
| Royalty | 5% | 5% | 6% |
| Sales per location | $1.32M | $1.72M | $794K |
| US locations | 25 | 13 | 21 |
| Shares earnings figures | Yes | 46 of 58 | 2,147 of 3,352 |
Typical is the median across the 58 brands in breakfast franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 17 (−7) | 10 | +3 | −10 |
| 2020 | 16 (−1) | 9 | +2 | −3 |
| 2021 | 19 (+3) | 6 | +3 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Holiday Park Partners, LLC, 2022 filing, page 63
Where Famous Toastery locations are
At the end of 2021, Famous Toastery had locations in 3 states. The most are in North Carolina, South Carolina and Virginia.
- North Carolina18
- South Carolina4
- Virginia3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| North Carolina | 12 | 6 | 18 |
| South Carolina | 4 | 0 | 4 |
| Virginia | 3 | 0 | 3 |
Source: Holiday Park Partners, LLC, 2022 filing, page 64
Who owns Famous Toastery?
Famous Toastery franchises are sold by Holiday Park Partners, LLC. Its filing names no parent company.
From Holiday Park Partners, LLC’s 2022 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Holiday Park Partners, LLC, 2022 filing, litigation on page 14, bankruptcy on page 15
Famous Toastery filings
The figures on this page come from Holiday Park Partners, LLC’s 2022 filing, issued June 21, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | June 21, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other breakfast franchises
All breakfast franchises
Famous Toastery is also on these lists: restaurant franchises, food franchises.