Crack'd Kitchen & Coffee franchise
2024 filing · April 29, 2024GrowingShares sales figures
Crack'd Kitchen & Coffee at a glance
A breakfast restaurant serving breakfast plates, craft sandwiches, salads, bowls, coffee and smoothies. At the end of 2023 there were 5 Crack'd Kitchen & Coffee locations in the US, 1 franchised and 4 company-owned, so most are run by the company itself.
The business
- Franchisor
- Crack'dBrands, LLC
- The company that sells the franchises
- Franchising since
- 2021
- 3 years of selling franchises
- Franchisor based in
- Andover, Massachusetts
- Typical size
- 1,700–2,500 sq ft
What you pay
- Cost to open
- $677K–$1.01M
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross revenue, paid weekly, plus up to 1% to the brand development fund and at least 2% on local marketing
- Brand fund
- Yes
- Up to 1% of gross revenue, paid weekly
- Renewal fee
- See terms
- 50% of the then-current initial franchise fee
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 5
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 4
- Change in 3 years
- +1
- Franchised locations, 2021–2023
- States
- 3
- Most in Massachusetts, Florida and New Hampshire
From Crack'dBrands, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Crack'd Kitchen & Coffee among all franchises with the same figure.
| Figure | Crack'd Kitchen & Coffee | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $844,467 | Costs more than 80% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 5 | Fewer than 71% of franchises |
How much a Crack'd Kitchen & Coffee franchise costs
Opening one Crack'd Kitchen & Coffee costs an estimated $676,500 to $1,012,433. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($350,000 to $531,000) and fixtures, furniture, and equipment ($160,000 to $235,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | ||
| Initial Advertising and Promotion | $3,500 | ||
| Lease Security Deposit | $8,500 | $20,833 | |
| Utility Deposits | $2,000 | $6,500 | |
| Licenses and Permits | $12,500 | $22,000 | |
| Leasehold Improvements | $350,000 | $531,000 | |
| Signage | $13,500 | $18,500 | |
| Fixtures, Furniture, and Equipment | $160,000 | $235,000 | |
| POS/Back Office System | $7,500 | ||
| Computer Hardware and Software | $6,500 | ||
| Menu Boards | $3,000 | ||
| Smallwares, Uniforms, and Initial Supplies | $22,000 | $30,000 | |
| Professional Services | $6,500 | $12,500 | |
| Initial Inventory | $11,000 | ||
| Insurance | $6,500 | $9,100 | |
| Training Expenses | $3,500 | $5,500 | |
| Additional Funds (3 months) | $30,000 | $60,000 | |
| Total | $676,500 | $1,012,433 | |
Source: Crack'dBrands, LLC, 2024 filing, page 13
Crack'd Kitchen & Coffee franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Crack'dBrands, LLC, 2024 filing, page 8
Royalty and ongoing fees
| Royalty | 5% of gross revenue, paid weekly, plus up to 1% to the brand development fund and at least 2% on local marketing. |
|---|---|
| Brand or marketing fund | Up to 1% of gross revenue, paid weekly. |
| Transfer Fee | $2,500, plus our related expenses |
| Renewal Fee | 50% of the then-current initial franchise fee |
| Local Marketing Expenditure | At least 2% of Gross Revenues |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Crack'dBrands, LLC, 2024 filing, page 9
Other fees as filed, from pages 9–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Crack'd Kitchen & Coffee publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Crack'dBrands, LLC, 2024 filing, page 42
- Estimate Estimated yearly sales per location
- $740K–$1.3M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Crack'd Kitchen & Coffee compares
Of the 58 breakfast franchises on this site, Crack'd Kitchen & Coffee is the 32nd cheapest to open and the 44th largest by number of locations.
| Figure | Crack'd Kitchen & Coffee | Typical breakfast brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $677K | $640K | $222K |
| Cost to open, high end | $1.01M | $1.2M | $477K |
| Franchise fee | $30K | $40K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 5 | 13 | 21 |
| Shares earnings figures | Yes | 46 of 58 | 2,147 of 3,352 |
Typical is the median across the 58 brands in breakfast franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 2 | 0 | 0 |
| 2022 | 0 (0) | 3 | 0 | 0 |
| 2023 | 1 (+1) | 4 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs and franchise failure rates.
Source: Crack'dBrands, LLC, 2024 filing, pages 43–44
Where Crack'd Kitchen & Coffee locations are
At the end of 2023, Crack'd Kitchen & Coffee had locations in 3 states. The most are in Massachusetts, Florida and New Hampshire.
- Massachusetts3
- Florida1
- New Hampshire1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Massachusetts | 0 | 3 | 3 |
| Florida | 1 | 0 | 1 |
| New Hampshire | 0 | 1 | 1 |
Source: Crack'dBrands, LLC, 2024 filing, page 44
Who owns Crack'd Kitchen & Coffee?
Crack'd Kitchen & Coffee franchises are sold by Crack'dBrands, LLC.
From Crack'dBrands, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Crack'dBrands, LLC, 2024 filing, litigation on page 8, bankruptcy on page 8
Crack'd Kitchen & Coffee filings
The figures on this page come from Crack'dBrands, LLC’s 2024 filing, issued April 29, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 29, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other breakfast franchises
All breakfast franchises
Crack'd Kitchen & Coffee is also on these lists: coffee franchises, restaurant franchises, food franchises.