Giovanni's Pizza franchise
2026 filing · April 30, 2026Fewer locations
Giovanni's Pizza at a glance
A pizza restaurant serving pizza, salads, sandwiches and other dishes made with proprietary sauces and recipes. At the end of 2025 there were 98 Giovanni's Pizza locations in the US, all franchised.
The business
- Franchisor
- Giovanni's Franchise Services Inc
- The company that sells the franchises
- Typical size
- 1,200–4,000 sq ft
What you pay
- Cost to open
- $157K–$426K
- Excluding real estate and improvements
- Franchise fee
- $15,000
- Paid once, when you sign
- Royalty
- 1.5%
- 1.5% of gross sales, paid monthly (up to 6.5% for up to a year after an uncured default); a marketing fund of up to 2% is not charged yet
- Brand fund
- None now
- No contribution required
- Renewal fee
- $ 2,500
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2025
- 98
- Franchised and company-owned
- Franchised
- 98
- Company-owned
- 0
- Change in 1 years
- −3
- Franchised locations, 2023–2025
- States
- 6
- Most in Kentucky, Ohio and West Virginia
Support and records
From Giovanni's Franchise Services Inc’s 2026 filing; revenue and net income from its audited financial statements, page 122; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Giovanni's Pizza among all franchises with the same figure.
| Figure | Giovanni's Pizza | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $291,420 | Costs less than 58% of franchises |
| Franchise feePaid once, when you sign | $15,000 | Lower than 93% of franchises |
| RoyaltyShare of sales paid to the franchisor | 1.5% | Lower than 100% of brands with a set rate |
| US locationsFranchised and company-owned | 98 | More than 76% of franchises |
How much a Giovanni's Pizza franchise costs
Opening excluding real estate and improvements costs an estimated $157,170 to $425,670. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Giovanni's Franchise Services Inc, 2026 filing, page 19
Giovanni's Pizza franchise fee
The franchise fee is $15,000. You pay it when you sign the franchise agreement.
Source: Giovanni's Franchise Services Inc, 2026 filing, page 13
Royalty and ongoing fees
| Royalty | 1.5% of gross sales, paid monthly (up to 6.5% for up to a year after an uncured default); a marketing fund of up to 2% is not charged yet. |
|---|---|
| Brand or marketing fund | No contribution required. |
| Technology Fee | Currently $670 |
| Renewal Fee | $ 2,500 |
| Additional Training Fee | $70 Per Hour Per Trainer |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Giovanni's Franchise Services Inc, 2026 filing, page 14
Other fees as filed, from pages 14–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Giovanni's Pizza does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Giovanni's Franchise Services Inc, 2026 filing, page 45
- Estimate Estimated yearly sales per location
- $560K–$980K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Giovanni's Pizza franchisees
Lenders approved 20 SBA 7(a) loans for Giovanni's Pizza franchisees from 1995 to 2026, $3.69M in all. Of the 18 that have ended, 17 were paid in full and 1 was charged off. The other 2 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Giovanni's Pizza compares
Of the 122 pizza franchises on this site, Giovanni's Pizza is the 20th cheapest to open and the 22nd largest by number of locations.
| Figure | Giovanni's Pizza | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $157K | $349K | $222K |
| Cost to open, high end | $426K | $787K | $477K |
| Franchise fee | $15K | $30K | $40K |
| Royalty | 1.5% | 5% | 6% |
| US locations | 98 | 26 | 21 |
| Closed or left per year | 3.1% | 3.1% | – |
| Change in franchised locations, 1 yrs | −3% | 0% | – |
| Shares earnings figures | No | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 96 (−5) | 0 | – | – |
| 2024 | 98 (+2) | 0 | – | – |
| 2025 | 98 (0) | 0 | +3 | −3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: Giovanni's Franchise Services Inc, 2026 filing, page 46
Where Giovanni's Pizza locations are
At the end of 2025, Giovanni's Pizza had franchised locations in 6 states. The most are in Kentucky, Ohio and West Virginia.
- Kentucky40
- Ohio30
- West Virginia24
- Virginia2
- North Carolina1
- Tennessee1
| State | Franchised |
|---|---|
| Kentucky | 40 |
| Ohio | 30 |
| West Virginia | 24 |
| Virginia | 2 |
| North Carolina | 1 |
| Tennessee | 1 |
Source: Giovanni's Franchise Services Inc, 2026 filing, page 47
Who owns Giovanni's Pizza?
Giovanni's Pizza franchises are sold by Giovanni's Franchise Services Inc.
From Giovanni's Franchise Services Inc’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Giovanni's Franchise Services Inc, 2026 filing, litigation on page 12, bankruptcy on page 13
Giovanni's Pizza filings
The figures on this page come from Giovanni's Franchise Services Inc’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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