Gokhale Method franchise
2024 filing · May 15, 2024Fewer locations
Gokhale Method at a glance
Classes and products teaching the Gokhale Method of posture and natural movement. At the end of 2023 there were 20 Gokhale Method locations in the US, all franchised.
The business
- Franchisor
- Gokhale Method Institute, Inc
- The company that sells the franchises
- Franchisor based in
- Palo Alto, California
What you pay
- Cost to open
- $9K–$23K
- Fee, build-out and opening working capital
- Franchise fee
- $4,000
- Paid once, when you sign
- Royalty
- $10–$180 per student
- $10 to $180 per person per course, by course type
- Agreement length
- 5 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 20
- Franchised and company-owned
- Franchised
- 20
- Company-owned
- 0
- Change in 3 years
- −7
- Franchised locations, 2021–2023
- States
- 10
- Most in California, Georgia and Illinois
From Gokhale Method Institute, Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Gokhale Method among all franchises with the same figure.
| Figure | Gokhale Method | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $15,977 | Costs less than 99% of franchises |
| Franchise feePaid once, when you sign | $4,000 | Lower than 98% of franchises |
| US locationsFranchised and company-owned | 20 | Fewer than 50% of franchises |
How much a Gokhale Method franchise costs
Opening one Gokhale Method costs an estimated $8,531 to $23,422. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $10K.
The biggest costs are furnishings and equipment ($2,486 to $9,292) and initial franchise fee ($4,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $4,000 | ||
| Initial Training Expenses – Travel, food and lodging | $740 | $3,500 | |
| Real Estate and Space Rental | $0 | $1,000 | |
| Furnishings and equipment | $2,486 | $9,292 | |
| Telephone and Internet Connections | $100 | $450 | |
| Security Deposits, utility deposits, other prepaid expenses | $100 | $300 | |
| Continuing Education | $830 | ||
| Marketing Expenses | $100 | $600 | |
| Additional Funds – three months | $0 | $3,000 | |
| Insurance | $175 | $450 | |
| Total | $8,531 | $23,422 | |
Source: Gokhale Method Institute, Inc, 2024 filing, page 13
Gokhale Method franchise fee
The franchise fee is $4,000. You pay it when you sign the franchise agreement.
Source: Gokhale Method Institute, Inc, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | $10 to $180 per person per course, by course type. |
|---|---|
| Transfer Fee | Up to $5,000 |
| Local Marketing materials | Varies – estimated to be less than $1,000 per year |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Gokhale Method Institute, Inc, 2024 filing, page 11
Other fees as filed, from page 11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Gokhale Method does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Gokhale Method Institute, Inc, 2024 filing, page 31
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Gokhale Method | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −9.1% / −26% | +6.7% / +23% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 36% / 48% | 6.3% / 29% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical health and wellness brand is the median of the 57 brands in health and wellness franchises with three years of counts.
How Gokhale Method compares
Of the 199 health and wellness franchises on this site, Gokhale Method is the 3rd cheapest to open and the 68th largest by number of locations.
| Figure | Gokhale Method | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $9K | $224K | $222K |
| Cost to open, high end | $23K | $498K | $477K |
| Franchise fee | $4K | $45K | $40K |
| US locations | 20 | 10 | 21 |
| Shares earnings figures | No | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 23 (−4) | 0 | 0 | −4 |
| 2022 | 22 (−1) | 0 | 0 | −1 |
| 2023 | 20 (−2) | 0 | +6 | −8 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Gokhale Method Institute, Inc, 2024 filing, page 32
Where Gokhale Method locations are
At the end of 2023, Gokhale Method had franchised locations in 10 states. The most are in California, Georgia and Illinois.
- California6
- Georgia2
- Illinois2
- Louisiana2
- Massachusetts2
- Wisconsin2
| State | Franchised |
|---|---|
| California | 6 |
| Georgia | 2 |
| Illinois | 2 |
| Louisiana | 2 |
| Massachusetts | 2 |
| Wisconsin | 2 |
| Alabama | 1 |
| New York | 1 |
| Pennsylvania | 1 |
| Washington | 1 |
Source: Gokhale Method Institute, Inc, 2024 filing, page 33
Who owns Gokhale Method?
Gokhale Method franchises are sold by Gokhale Method Institute, Inc.
From Gokhale Method Institute, Inc’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Gokhale Method Institute, Inc, 2024 filing, litigation on page 10, bankruptcy on page 10
Gokhale Method filings
The figures on this page come from Gokhale Method Institute, Inc’s 2024 filing, issued May 15, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 15, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other health and wellness franchises
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Gokhale Method is also on these lists: education franchises.